US-Based B2B Appointment Setting Services That Convert

We're a US-based B2B appointment setting company. Our appointment setters call your target buyers, qualify them against your criteria and book the meetings on your sales team's calendar, so your salespeople spend their time closing.
Two colleagues working together on a laptop in an office
Decorative diagonal stripe pattern
425
Appointments set for LAP Laser
516
Appointments set for TEL Education
220
Appointments set for Jan-Pro
2013
Serving B2B companies
Appointment setting programs we've run for

What our appointment setters do for your team

One US-based team handles the calls, qualification, follow-up and booking. Your salespeople get booked meetings with the prospect's answers attached.
Outbound stages from campaign launch through to a confirmed meeting
01

Sales-Qualified Appointments

We qualify prospects against your agreed criteria before booking a meeting. Those criteria can cover company fit, buyer roles, needs and timing.

Meeting brief with prospect pain points, decision timeline and CRM sync
02

Detailed Lead Notifications

Your sales team receives the prospect's contact details, qualification responses and conversation notes, so they can prepare for the meeting.

Dedicated BDR pod showing three reps and their daily dial counts
03

Dedicated US-Based SDR Team

US-based, native English-speaking SDRs learn your offer and target market, then handle prospecting and follow-up on your behalf.

Calendar card showing 55 appointments booked straight to the team's calendar
04

Appointment Scheduling

We coordinate appointments with your sales team's availability and share the meeting details. We agree on the booking process during setup.

Weekly report card showing 37 meetings set
05

Weekly Reviews & Reporting

Review outreach activity, conversation outcomes and booked appointments with our team. We use those reviews to decide what needs attention next.

Custom call script flow from opener through discovery, bridge and close
06

Campaign Refinement

We review targeting, call flows and follow-up using campaign results and feedback from your sales team. Changes are guided by what prospects and your team are telling us.

Appointment setting results from client programs

Actual call counts and booked meetings from client campaigns.
See all case studies
425
Appointments set · 10,200 outbound calls
“They have exceeded our expectations in every project.”
Felix Littschwager
Sr. Manager, Inside Sales
Read case study →
516
Appointments set · 20,643 outbound calls
“The combined effort has and continues to pay dividends as our sales results continue to double in size year over year.”
Fred Dohmann
CEO
Read case study →
220
Appointments set · 31,425 outbound calls
“We have not only been very happy with their service & support but have realized increased sales and additional revenue as a direct result of our relationship.”
Charlie Niemi
Owner, JanPro Northwest
Read case study →

Who makes your calls, and where they sit

Every call on your program is made by a US-based, native English-speaking Sales Development Specialist. No offshore call center, no accent your prospects will notice, and no script read by someone who has never heard of your industry.
01

Callers who sound like a peer.

A decision-maker decides in the first seven seconds whether a call is worth the time. A native English speaker who knows what the company does gets those seven seconds.

02

Callers who have done the homework.

Before the first dial, your specialists learn your offer, your target market and your qualification criteria, so they can answer the second question, not only the first.

03

Calls placed when decision-makers pick up.

In our study of 40,000 outbound calls, dials between 4 and 5 p.m. connected 21.4% of the time and dials after 5 p.m. connected 6.1%. We plan your calling around the windows that work in your buyers' time zones.

04

A dedicated team and regular reporting.

Your SDRs are dedicated to your program, you get a named account manager, and regular reporting covers calls, conversations and meetings set. Across our programs, 10 to 25% of dials reach a decision-maker.

If you've been burned by an appointment setting vendor before, ask the next one where the callers are based and who exactly will dial your prospects. We answer both on the discovery call.

How our appointment setting service works. We agree on the qualification criteria, reach the right prospects and prepare your team for each booked meeting.

Smiling sales development specialist at a desk
Step 01

Define a qualified meeting

We learn your offer and ideal customer profile, then agree on who to contact and what your sales team needs to know before a meeting.

  • Define target companies and buyer roles
  • Agree on qualification questions
  • Confirm booking and handoff requirements
Step 02

Reach and qualify prospects

Our US-based SDRs make the calls, ask your qualification questions and follow up with prospects. Weekly reviews help refine the campaign.

  • Prospect outreach and follow-up
  • Qualification against your criteria
  • Weekly reviews of activity and outcomes
Step 03

Book and prepare the handoff

We arrange the meeting and send your team the prospect details and conversation notes. Your salespeople can pick up where the outreach left off.

  • Coordinate the meeting details
  • Share qualification responses and notes
  • Review meeting feedback with your team
23%
of booked appointments came on the first call attempt
32.1%
came on the second attempt
20.2%
came on the third attempt

From our internal dial study. We plan follow-up into the campaign and review the results with you.

Launch timeline

From kickoff to your first meetings

01
01 · Kickoff

Your offer, ideal customer profile and qualification questions agreed.

02
02 · Setup

Prospect list built, call flow approved and your team trained.

03
03 · First calls

Your SDRs start dialing and weekly reviews begin.

04
04 · First meetings

Qualified meetings start landing on your calendar.

Why B2B sales teams hire Leads at Scale

01
Your US-based SDRs work from a playbook shaped around your offer, buyer roles and qualification criteria.
02
Calls, follow-up and booking are part of one program. Appointment notifications give your salespeople the prospect's answers and context before the meeting.
03
We review activity and appointment outcomes with you, then adjust targeting, messaging and follow-up.
Discuss Your Campaign

Is outsourced appointment setting right for your team?

Our B2B appointment setting services work best for companies who:
✓
Sell B2B with deal economics that support outbound prospecting
✓
Have a sales cycle that involves multiple conversations
✓
Need to reach more of their total addressable market
✓
Value qualified appointments over raw activity
✓
Want an outreach team that works with your sales process
Not sure? A quick conversation will tell us both, with no pressure either way.
Check Your Fit

Questions to ask before you hire an appointment setting company

Discuss Your Campaign

Results and qualification

How many appointments can I expect each month?

Appointment volume depends on your target market, offer, qualification criteria and call volume. We agree on campaign goals before launch and review results with you as outreach progresses. There is no fixed monthly appointment count that applies to every business.

What makes Leads at Scale different from other appointment-setting companies?

Our US-based team handles prospect outreach, qualification, follow-up and meeting booking. You define what a qualified appointment means for your business, and your sales team receives prospect details and conversation notes before each meeting. See client results

How do you qualify prospects?

We agree on your target companies, buyer roles and qualification questions before outreach begins. Those questions can cover needs, decision-making authority, budget and timing. Our callers record the answers so your sales team can assess the opportunity and prepare for the meeting.

How do you measure appointment-setting results?

We review call activity, conversations and booked appointments. Your sales team's feedback helps connect those results to meetings held, accepted opportunities and revenue. Agree on the reporting period and how each stage is counted. Our KPI guide includes definitions and a weekly scorecard. Read the appointment-setting KPI guide

Working with us

Who makes the calls?

US-based, native English-speaking Sales Development Specialists make every call on your program. They learn your offer, target market and qualification criteria before dialing, and they call in the windows when decision-makers answer. Your SDRs are dedicated to your program, and across our programs 10 to 25% of dials reach a decision-maker.

How quickly can we get started?

Launch timing depends on list readiness, call-flow approval and team setup. We confirm the schedule with you before calling begins. The timing of the first appointments then depends on prospect response and your qualification criteria.

What information do I get about each appointment?

Your appointment notification includes prospect contact details, call history and notes, answers to your qualification questions, and the expected meeting attendees. These details help your sales team continue the conversation without starting over.

Can you integrate with our CRM?

We review your CRM and calendar setup during onboarding. Before launch, we confirm how booked meetings, qualification answers and call notes will reach your team, including any integration requirements.

What if we need to scale up or down?

Tell us when your pipeline needs or sales capacity change. We will review the call volume and campaign scope with you. Any changes, timing and notice requirements are confirmed under your program agreement.

Cost and the basics

What does B2B appointment setting cost?

Pricing depends on your target market, outreach volume and campaign scope. We confirm the scope and quote in a written proposal before you commit. Our pricing page explains what drives the cost and what's included. View appointment-setting pricing

What is B2B appointment setting?

B2B appointment setting turns a cold prospect list into qualified sales meetings. It covers prospect research, calls to decision-makers, qualification, follow-up, and booking meetings on your sales team's calendar. Companies often outsource appointment setting when their salespeople are strong closers but do not have enough qualified opportunities. Leads at Scale's US-based, native English-speaking specialists handle outreach and qualification around the criteria you set. Your team receives the meeting details and prospect notes for follow-up.

What's the difference between appointment setting and lead generation?

Lead generation finds or attracts potential buyers, and a new lead may still need outreach and qualification before a meeting makes sense. Appointment setting adds that work: we contact prospects, check fit against your criteria and book meetings for your sales team. If your team has time to qualify and follow up, lead generation may be enough. If that work keeps your salespeople out of meetings, appointment setting takes it on.

Explore Our Other Services

B2B Cold Calling Services

Our US-based team reaches decision-makers, qualifies interest and follows up with prospects on your behalf.

Explore cold calling →

Outbound Call Center Services

Plan outbound programs for sales, customer surveys, event invitations, data verification and other calling needs.

Explore call center services →

Outbound Sales Services

Compare the outbound support available to your team, from prospecting and qualification to booked sales meetings.

Explore outbound sales →
John Dubay, Managing Partner of Leads at Scale
John Dubay
Managing Partner, Leads at Scale

Let's Talk About Your Pipeline

Choose a time to talk through your target customers, appointment goals and sales process. We’ll discuss whether the program is a good fit for your team.
Or call directly: 443-299-6029
Discuss Your Campaign