Industries
Healthcare
Healthcare Lead Generation
B2B Healthcare Lead Generation That Gets You in the Room
Our US-based callers reach the practice managers, physicians and facility directors who buy what you sell. They qualify each one against your criteria and book the meeting on your sales team's calendar.
Healthcare
results
My team continues to be impressed by the diligence and professionalism of the folks working on our project.
880
Appointments set across six healthcare programs
Our track record in
Healthcare
880
Appointments set across six healthcare programs
342
Demo appointments booked for iScribe Health
34.7%
Contact rate with addiction treatment facilities
45%
Higher sales close rate for BeeVee by RemMed
From our programs for LAP Laser, iScribe Health, Elevance Health, American Family Care, BeeVee by RemMed and a Los Angeles psychiatric services provider.
Why healthcare companies struggle to book sales meetings
Healthcare buyers are some of the hardest people in B2B to reach. Physicians are with patients, and practice managers screen their calls. Most healthcare companies we work with have a product those buyers want. What they lack is the time to make enough calls.
Here's what we hear most often:
- Decision makers are hard to get on the phone. iScribe Health sells to orthopedists, cardiologists and OBGYNs, and their practice managers guard that time closely.
- The market is spread across specialties. Each specialty needs its own list and its own reason for the call.
- The sales team doesn't have the hours. LAP Laser's account managers needed to reach more than 4,000 healthcare, radiology and oncology facilities. They couldn't make those calls themselves.
- Launch windows are short. BeeVee by RemMed had 60 days to introduce its vision therapy product to clinics across the US, with one part-time salesperson.
In each case, the answer was the same: more well-prepared calls than the in-house team could make.
How we approach healthcare lead generation
We make phone calls for a living. For a healthcare company, that means a dedicated team of US-based callers who learn your product, your buyers and your qualifying questions before the first dial.
- A list built around your buyers. We research the facilities and people you sell to. For LAP Laser that was more than 4,000 radiology and oncology facilities. For American Family Care, it was multi-unit franchisees.
- Calls to the person who decides. Across our healthcare programs, our callers have reached practice managers, specialty physicians, clinical directors, medical directors and CEOs.
- Follow-up by phone and email. Calls come first, and branded follow-up emails keep you in front of prospects. Our psychiatric services campaign sent 2,194 of them alongside 4,609 calls.
- Qualified before it reaches you. We check every prospect against the criteria you set, so your team spends its demos on people who want to talk.
- Weekly reviews with your team. You see the calls, conversations and meetings set each week, and we adjust the targeting and talk tracks from there.
Your team takes the meetings and closes the deals.
What
Healthcare
Clients Receive
Every program includes the same six pieces, set up around your market and buyers.
A dedicated US-based team
Native English-speaking SDRs assigned to your program, with a named account manager.
A target list built for your market
Prospects chosen by the buyer roles, company size, location and other criteria you set.
Call scripts written for your buyers
Talk tracks and qualifying questions in your buyers' language, agreed with you before the first dial.
Follow-up planned in
In our dial study, only 23% of booked meetings came on the first call, so repeat attempts are part of the plan.
Weekly reporting
Calls, conversations and meetings set, reviewed with you every week.
A full handoff for every meeting
Each appointment arrives with the prospect's details, qualification answers and call notes.
SUCCESS STORIES
See how we've helped
Healthcare
companies fill their pipeline
HEALTHCARE / MEDICAL
Healthcare SaaS Secures 342 Demo Appointments with Medical Specialists
iScribe Health builds AI-powered medical documentation software for specialty practices, but its internal team could not sustain the outbound volume needed to reach orthopedists, cardiologists, and OBGYNs. Leads at Scale's appointment setting campaign made 6,166 calls, reached 1,355 decision makers, and set 342 demo appointments.
Read Full Case Study
6,166
Outbound Calls Made
1,355
Conversations with Decision Makers
22%
Contact Rate
342
Appointments Set
"Our experience with the Leads at Scale team has yielded consistently positive results across different target groups. Their professionalism on calls is marked by exceptional preparation and impressive listening and speaking skills. They have exceeded our expectations in every project."
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Felix Littschwager
Senior Manager Inside Sales, LAP Laser
FAQ
Frequently Asked Questions About
Healthcare Lead Generation
What kinds of healthcare companies do you work with?
Companies that sell to healthcare organizations. Our healthcare programs have included a medical laser systems maker calling radiology and oncology facilities, a software company booking demos with specialty practices, a vision therapy technology launch, a psychiatric services provider reaching addiction treatment centers, a health benefits organization and an urgent care franchisor. If your buyers work at practices, hospitals, clinics or other care facilities, we've likely called people like them.
Who do your callers reach at practices, hospitals and clinics?
Whoever makes or shapes the buying decision. In our healthcare programs, that has included practice managers, orthopedists, cardiologists, OBGYNs, clinical directors, medical directors and the CEOs of treatment facilities. A hospital purchase often involves several people, so we map who uses the product, who controls the budget and who signs off. We agree on the target roles with you before launch, then build the list around them.
What results have your healthcare campaigns produced?
Results depend on your market and offer, so here are real ones. iScribe Health got 342 demo appointments from 6,166 calls. LAP Laser got 276 appointments from 13,737 calls to healthcare facilities. A psychiatric services provider got 55 qualified appointments from 4,609 calls, with a 34.7% contact rate. We set goals with you before launch and review progress every week.
Do your callers understand clinical and technical products?
They learn yours before they call. Each program starts with your product, your buyers and your qualifying questions, and we agree the talk track with you before the first dial. Our callers are US-based, native English speakers. Their job is to get the right person interested in a meeting, and your sales team handles the detailed product conversation.
Do you only make calls, or do you send emails too?
The phone comes first, and email supports it. Several of our healthcare programs paired calls with branded follow-up emails. BeeVee by RemMed's 60-day US launch used more than 4,000 calls and 2,200 emails to reach vision therapy clinics. American Family Care's franchise campaign combined calls with branded emails too. We use email to follow up on a conversation or to send the collateral a prospect asked for.
How do we get started?
Book a 25-minute call. We'll talk through who you sell to, what a qualified meeting looks like for your team and how a healthcare campaign would run. If it's a fit, we agree the target list, call scripts and qualification questions before the first dial. For American Family Care, calls were being made on their behalf within a few days.
John Dubay
Managing Partner, Leads at Scale
Ready to grow your pipeline?
In a 25-minute call, we'll talk through your market, your buyers and what a qualified meeting looks like for your team.
Or call directly: 443-299-6029
Schedule a Strategy Call
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