INSIGHTS
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MQL vs SQL: What's the Difference and Why It Matters for B2B Sales
April 18, 2026
Clear guide to MQLs vs SQLs, lead scoring, handoffs, and tactics to increase MQL-to-SQL conversions in B2B sales.
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What Is a BDR? Business Development Representative Role Explained
April 16, 2026
BDRs drive most B2B pipelines by doing outbound prospecting, qualifying leads, and booking meetings to let AEs close deals.
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How to Choose a B2B Lead Generation Agency (And Avoid the Wrong One)
April 2, 2026
How to pick a B2B lead gen agency: focus on lead quality, transparent reporting, realistic pricing, and strict qualification.
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IT Lead Generation: How Technology Companies Build B2B Pipeline
March 31, 2026
Data-driven, multi-channel tactics to generate IT leads—ABM, intent data, targeted outreach, content, events, and outsourcing.
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Outbound Sales Outsourcing: How to Scale Revenue Without Hiring
March 21, 2026
Outsource outbound sales to get qualified meetings fast and cut costs — setup in 2–4 weeks, lower cost per meeting, and scalable pipeline without hiring.
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Appointment Setting for Manufacturing Companies: A Playbook for Reaching Procurement & Operations Leaders
March 5, 2026
Playbook for securing meetings with procurement, operations, and engineering using stakeholder mapping, multi-threaded outreach, and CapEx/OpEx timing.
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Why Your Cold Calls Are Getting Flagged as Spam (And How to Fix It)
March 3, 2026
Carrier AI and bad dialing—not your message—are tagging legitimate cold calls as spam; verify numbers and fix calling behavior to regain answer rates.
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Is Cold Calling Still Effective in 2026? The Data Says Yes
January 21, 2026
Cold calling remains a top B2B channel in 2026 when paired with verified data, AI, and persistence, driving higher connect and meeting rates.
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In-House SDR vs Outsourced SDR: Complete Cost & Performance Analysis
January 1, 2026
Compare in-house and outsourced SDRs by total cost, ramp-up time, scalability, and lead quality to pick the best model or a hybrid approach.
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Fractional Sales Team: Is It Right for Your Business?
December 30, 2025
See how fractional sales teams cut costs, speed results, and bring senior sales expertise for SMBs — benefits, challenges, and when to use them.
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Cold Calling Tips: 50 Expert Strategies to Improve Your Success Rate
December 23, 2025
Cold calling still works — with research, better openers, adaptive scripts, and the right tech, turn cold calls into meetings with 50 proven strategies.
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IT Lead Generation: Appointment Setting for Technology & MSP Companies
December 18, 2025
How MSPs and tech companies use ICP, multi-channel outreach, and qualification to book qualified IT decision-maker meetings and scale pipelines.
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15 Best Appointment Setting Companies for B2B [2026 Rankings]
December 15, 2025
We compared 12 appointment setting companies on 6 buyer criteria: team location, appointment-to-close rate, industry depth, reporting, scope, and tech stack. See the 2026 rankings.
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Healthcare Lead Generation for Medical and Medical Device Companies: What Actually Fills the Pipeline
December 13, 2025
Practical HIPAA-safe tactics to attract, qualify, and convert healthcare prospects with targeted lists, outbound calling, and multi-touch campaigns.
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Professional Services Appointment Setting
November 20, 2025
Learn effective strategies for professional services appointment setting to engage decision-makers and convert leads into valuable partnerships.
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Manufacturing Lead Generation Services
November 18, 2025
Explore effective lead generation strategies tailored for the manufacturing sector, addressing the unique challenges and opportunities in the industry.
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Social Selling to Appointment Setting: LinkedIn Strategy
November 10, 2025
Learn how to leverage LinkedIn for effective social selling and appointment setting with targeted strategies and personalized outreach.
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Cold Calling Success Rate Estimator
October 28, 2025
Estimate your cold calling success rate with our free tool! Input calls, connections, leads, and deals to get actionable insights instantly.
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Cold Calling Objection Library: 50 Responses That Work
October 20, 2025
Master cold calling with effective objection handling strategies and 50 tailored responses to turn challenges into opportunities.
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Psychology of Cold Calling: Behavioral Science Insights
October 16, 2025
Leverage behavioral science principles in cold calling to build trust, engage prospects, and enhance communication for better sales outcomes.
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Appointment Setting Scripts for 7 Industries (Templates)
October 13, 2025
Explore tailored appointment-setting scripts for various industries to enhance B2B outreach, improve engagement, and secure more meetings.
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Appointment Setting Compensation Models & Commission Structures
October 9, 2025
Explore effective compensation models for appointment setters that balance stability and performance, boosting lead quality and sales success.
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Lead Scoring Calculator for Smarter Sales
September 18, 2025
Boost sales with our Lead Scoring Calculator! Rank leads by job title, company size, and more to focus on the hottest prospects. Try it now!
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Cold Calling Statistics 2025: What 10 Million Calls Taught Us
September 9, 2025
Insights from 10 million cold calls reveal effective B2B strategies, optimal timing, and the importance of data quality for successful outreach.
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B2B Appointment Setting Benchmarks 2025: Industry Report
September 8, 2025
Explore the evolving benchmarks for B2B appointment setting in 2025, including key metrics, trends, and best practices for success.
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John Dubay
Founder, Leads at Scale
Ready to See Results in Your Industry?
Schedule a call to discuss your market, your targets, and how we'd approach your specific outbound challenges.
Or call directly: 443-299-6029
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