Logistics and Freight Lead Generation

Our track record in

Logistics and Transportation

Why logistics suits cold calling and appointment setting

Shippers rarely go looking for a new broker, carrier or warehouse. They stay with the providers they have until a lane fails or rates jump. Then they call whoever they already know.

That's why the phone works in this market:

Logistics already runs on the phone. Shipping managers talk to carriers, brokers and dispatchers all day. A short, specific call fits the way they work.
The freight details aren't online. Which lanes, how many loads a week, which modes and who moves it now. A conversation finds that out, and a database can't.
Bids and contracts come with a date. Many shippers review providers or bid their lanes on a regular cycle. One call can learn when the next one starts, so you're invited before it goes out.
Needs change fast. A new plant or a lost carrier can open a door this month. Regular calls catch those changes while they're happening.

Why logistics companies struggle to book sales meetings

Brokers, 3PLs and carriers sell through relationships, and the people who own those relationships are busy moving freight.

Here's what gets in the way:

Reps are also running loads. At many brokerages the same person covers freight and prospects for new shippers. When a truck breaks down, prospecting waits.
Shippers are loyal until they aren't. Most shipping managers say they're happy with their providers on the first call. The opening comes later, and it's easy to miss.
The buyer is hard to find. Freight decisions can sit with a shipping manager, a plant manager, a procurement team or a VP of supply chain, depending on the company.
Everyone else is calling too. Shipping managers hear from brokers every day, and a generic rate pitch gets a fast no.

So the calls have to reach the person who decides and ask good questions about the freight.

Who we call for logistics companies

We build the list around the freight you want, then call the people who decide who moves it. Typical programs look like this:

Freight brokers and 3PLs. Shipping, logistics and transportation managers at manufacturers, distributors, food producers and retailers. We qualify on modes, lanes, weekly loads and current providers.
Carriers and trucking companies. Shipping managers and procurement teams with regular lanes that match your equipment and service area. We qualify on lanes, equipment type and whether they buy on contract or spot.
Warehousing and fulfillment. Operations, supply chain and ecommerce leaders who need storage, fulfillment or a new location. We qualify on volume, space and timing.
Logistics technology and fleet services. Fleet, operations and transportation managers looking at transportation management software, telematics, maintenance or fuel programs. We qualify on fleet size and the systems in use.
Specialized and last-mile freight. Operations leaders who ship temperature-controlled, oversized, hazardous or time-critical freight. We qualify on freight type and service requirements.

If your shippers don't fit one of these, we build the list from your best current accounts.

Two Leads at Scale team members at a desk

How we approach logistics lead generation

We make phone calls for a living. For a logistics company, that means US-based callers who learn your services, your network and what a good account looks like for you, then work that market by phone.

A list built around your lanes. We research shippers by industry, location, facility type and freight profile, using your best current accounts and your network as the model.
Questions about their freight first. Callers ask about lanes, volume and service problems before rates come up. Shipping managers have heard every rate pitch, so the first question matters.
Qualifying questions agreed up front. A typical set: What modes do you ship? Which lanes move the most freight? Who handles it today, and how is that going? When do you next review providers or bid lanes?
Calls when shippers pick up. Shipping offices often start early, so we plan call blocks around the hours your buyers are at their desks.
Follow-up on the right date. If a shipper bids lanes in the first quarter, we note it and call back before the bid goes out.
Qualified before it reaches you. We check every prospect against your criteria, then book the meeting on your sales team's calendar with the call notes attached.
Weekly reviews with your team. You see the calls, conversations and meetings set each week, and we adjust the targeting and talk tracks from there.

Your team quotes the lanes and wins the freight.

What

Logistics and Transportation

Clients Receive

Every program includes the same six pieces, set up around your market and buyers.

A dedicated US-based team

Native English-speaking SDRs assigned to your program, with a named account manager.

A target list built for your market

Prospects chosen by the buyer roles, company size, location and other criteria you set.

Call scripts written for your buyers

Talk tracks and qualifying questions in your buyers' language, agreed with you before the first dial.

Follow-up planned in

In our dial study, only 23% of booked meetings came on the first call, so repeat attempts are part of the plan.

Weekly reporting

Calls, conversations and meetings set, reviewed with you every week.

A full handoff for every meeting

Each appointment arrives with the prospect's details, qualification answers and call notes.

FAQ

Frequently Asked Questions About

Logistics Lead Generation

What kinds of logistics companies do you work with?

Companies that sell transportation or logistics services to other businesses. That includes freight brokers and 3PLs, carriers and trucking companies, warehousing and fulfillment providers, specialized and last-mile carriers, and logistics technology and fleet service companies. If your buyers ship freight or run fleets, the same approach applies. We build the list and the talk track around your services and your best current accounts.

Who do your callers talk to at shippers?

Whoever decides who moves the freight. At a small manufacturer that's often the owner or a plant manager. At larger shippers it's a shipping, logistics or transportation manager, a procurement lead or a VP of supply chain. We agree on the target roles with you before launch, and the qualifying questions tell us early whether we've reached the right person.

Shippers hear from brokers every day. Will they take your call?

Many say no to a rate pitch, so our first call isn't one. Our callers ask about the shipper's freight: modes, lanes, volume and how the current providers are doing. That gets a real conversation more often, and even a not yet gives your team useful information and a date to call back.

Can you book meetings for carriers and warehouses, not only brokers?

Yes. For a carrier, we build the list around shippers whose lanes and freight match your equipment and service area, so the meeting is about freight you can haul. For a warehouse or fulfillment center, the list follows location, volume and the kind of goods you handle.

What does our sales team get with each meeting?

A meeting on your rep's calendar with the shipper's details, the answers to the qualifying questions and the call notes. Your rep knows the modes, lanes, volume and current providers before the meeting starts, so the first conversation can be about a quote instead of basic questions.

How do we get started?

Book a 25-minute call. We'll talk through your services, your network, the freight you want and what a qualified meeting looks like for your team. If it's a fit, we agree the target list, call scripts and qualifying questions before the first dial.