Industries
SaaS and Technology
SaaS Lead Generation
B2B SaaS Lead Generation That Fills Your Demo Calendar
Our US-based callers learn your product and your buyers, reach the people who make the buying decision and book qualified demos on your sales team's calendar. Your team runs the demos and closes the deals.
SaaS and Technology
results
The combined effort has and continues to pay dividends as our sales results continue to double in size year over year.
342
Demo appointments booked for iScribe Health
Our track record in
SaaS and Technology
342
Demo appointments booked for iScribe Health
516
Appointments set for TEL Education's online course platform
22%
Contact rate with decision makers for iScribe Health
508
Decision-maker conversations for a SaaS platform's market research
From our programs for iScribe Health, TEL Education and a SaaS platform for consumer brands.
Why SaaS companies struggle to book enough demos
The software companies we've worked with had products their buyers wanted. Their sales teams couldn't make enough calls to keep demo calendars full.
Here's what we hear most often:
- Outbound volume is hard to keep up. iScribe Health builds AI-powered documentation software for specialty practices, but its team couldn't keep the steady outbound cadence it needed to fill the pipeline.
- The buyers are hard to reach. iScribe's prospects were specialty physicians and their practice managers, who are famously hard to get on the phone.
- Senior sellers get stuck prospecting. TEL Education wanted its internal sales professionals working at a broader level instead of dialing.
- Launch windows are short. BeeVee by RemMed had 60 days to introduce its virtual reality vision therapy technology to US clinics, with one part-time salesperson in the country.
- The product depends on good data. A SaaS platform that matches consumer brands with co-manufacturers needed verified capability and contact details on more than 15,000 manufacturers before its matches could be trusted.
Each of these teams needed more well-prepared calls than it could make in-house, without building a calling team of its own.
How we approach SaaS lead generation
We make phone calls for a living. For a software company, that means US-based callers who learn your product, your ideal customer and your qualifying questions, then work your market by phone as part of your sales team.
- An extension of your team. TEL Education's program runs as a direct extension of its own sales efforts, and it was built to scale as TEL's needs grow.
- Calls to the people who decide. We agree the target roles with you, then work the list until we reach them. iScribe's campaign held 1,355 conversations with decision makers from 6,166 calls.
- Qualified demos on your calendar. Every prospect is checked against your criteria before the demo is booked, so your account executives spend their time on interested buyers.
- Calls and branded email together. Calls come first, and follow-up emails with your branded collateral keep the conversation going. BeeVee's 60-day launch paired more than 4,000 calls with 2,200 branded emails.
- Research calls when you need data. For the co-manufacturing platform, our callers verified capabilities, certifications and decision-maker contacts at manufacturing facilities, producing 134 verified profiles from 3,894 calls.
- Weekly reviews with your team. You see the calls, conversations and demos set each week, and we adjust the targeting and talk tracks from there.
Your team runs the demos and closes the deals.
What
SaaS and Technology
Clients Receive
Every program includes the same six pieces, set up around your market and buyers.
A dedicated US-based team
Native English-speaking SDRs assigned to your program, with a named account manager.
A target list built for your market
Prospects chosen by the buyer roles, company size, location and other criteria you set.
Call scripts written for your buyers
Talk tracks and qualifying questions in your buyers' language, agreed with you before the first dial.
Follow-up planned in
In our dial study, only 23% of booked meetings came on the first call, so repeat attempts are part of the plan.
Weekly reporting
Calls, conversations and meetings set, reviewed with you every week.
A full handoff for every meeting
Each appointment arrives with the prospect's details, qualification answers and call notes.
SUCCESS STORIES
See how we've helped
SaaS and Technology
companies fill their pipeline
HEALTHCARE / MEDICAL
Healthcare SaaS Secures 342 Demo Appointments with Medical Specialists
iScribe Health builds AI-powered medical documentation software for specialty practices, but its internal team could not sustain the outbound volume needed to reach orthopedists, cardiologists, and OBGYNs. Leads at Scale's appointment setting campaign made 6,166 calls, reached 1,355 decision makers, and set 342 demo appointments.
Read Full Case Study
6,166
Outbound Calls Made
1,355
Conversations with Decision Makers
22%
Contact Rate
342
Appointments Set
"We interviewed several potential providers of third-party sales service. Upon evaluation, Leads at Scale offered both an economical and professional solution. The program is set up to operate efficiently and professionally as a direct extension to our efforts and is easily scalable as our needs grow."
TEL Education
CEO
FAQ
Frequently Asked Questions About
SaaS Lead Generation
What kinds of SaaS and technology companies do you work with?
B2B software and technology companies that sell to businesses and institutions. Our programs have included iScribe Health, which makes AI-powered medical documentation software, TEL Education, which offers online college courses for high school Dual Credit programs, BeeVee by RemMed's virtual reality vision therapy technology and a SaaS platform that matches consumer brands with co-manufacturers.
Can your callers book demos for a technical product?
Yes. They learn your product, your buyers and your qualifying questions before they call, and we agree the talk track with you before the first dial. The caller's job is to get the right person interested in seeing a demo, and your account executives or sales engineers run the demo itself. For iScribe Health, that approach set 342 demo appointments from 6,166 calls.
What results have your SaaS and technology campaigns produced?
iScribe Health got 342 demo appointments from 1,355 conversations with decision makers, a 22% contact rate. TEL Education got 516 appointments from 20,643 calls, and TEL reports that its sales results continue to double year over year. BeeVee by RemMed's 60-day US launch set 24 sales appointments and improved its internal close rate by 45%. We set goals with you before launch and review progress every week.
How is this different from hiring our own SDRs?
You get a trained, US-based calling team without recruiting, onboarding or managing it yourself, and it can grow or shrink with your pipeline. TEL Education chose a third-party sales service after interviewing several providers, and its program runs as a direct extension of its own sales team. Your SDRs or account executives can then work the conversations we start.
Can you help with a product launch or a new market?
Yes. BeeVee by RemMed, a company based in Poland with one part-time salesperson in the US, used a 60-day campaign to introduce its virtual reality vision therapy technology to clinics nationwide. We made more than 4,000 calls, sent 2,200 branded emails and set 24 sales appointments, and qualifying prospects first helped improve BeeVee's close rate by 45%.
How do we get started?
Book a 25-minute call. We'll talk through your ideal customer, the roles you sell to and what a qualified demo looks like for your team. If it's a fit, we agree the target list, call scripts and qualification questions before the first dial. You can start with one segment or product line and add more as it works, the way TEL Education's program was built to scale.
John Dubay
Managing Partner, Leads at Scale
Ready to grow your pipeline?
In a 25-minute call, we'll talk through your market, your buyers and what a qualified meeting looks like for your team.
Or call directly: 443-299-6029
Schedule a Strategy Call
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