Case Studies
iScribe Health
HEALTHCARE / MEDICAL
Healthcare SaaS Secures 342 Demo Appointments with Medical Specialists
iScribe Health builds AI-powered medical documentation software for specialty practices, but its internal team could not sustain the outbound volume needed to reach orthopedists, cardiologists, and OBGYNs. Leads at Scale's appointment setting campaign made 6,166 calls, reached 1,355 decision makers, and set 342 demo appointments.
iScribe Health builds medical documentation software that combines generative AI and speech-to-text technology to complete documentation on healthcare providers' behalf. Its iOS software integrates with Electronic Health Records (EHR) platforms and serves specialty practices.
HEALTHCARE
SAAS
Use Case
Appointment Setting
Service
B2B Appointment Setting
Client Since Pilot
KEY RESULT
6,166
Outbound Calls Made
1,355
Conversations with Decision Makers
22%
Contact Rate
342
Appointments Set
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THE CHALLENGE
Challenges
iScribe Health makes software that completes medical documentation on providers' behalf. To grow, they needed to introduce it to specialty healthcare providers across multiple disciplines: orthopedists, cardiologists, OBGYNs, and more.
Their growth hurdle came down to three hard realities:
High-value prospects spread across orthopedics, cardiology, OBGYN, and other specialties
Healthcare providers and practice managers who are notoriously difficult to reach
A target market that required a sheer volume of outreach to penetrate
Like many B2B companies, iScribe had developed remarkable technology but could not maintain the consistent outbound cadence needed to fill its sales pipeline.
THE SOLUTION
Solution
Leads at Scale implemented a targeted B2B appointment setting campaign for iScribe's specialty provider audience, freeing their team to focus on product demonstrations and closing deals with warm prospects.
What We Did
Handled all prospecting, cold calling, qualifying, and follow-up
Made 6,166 outbound calls to specialty healthcare providers
Held 1,355 conversations with decision makers, a 22% contact rate
Set 342 demo appointments for iScribe's sales team
THE RESULT
What happened over the engagement period
6,166
Strategic Research Calls
Each call targeted operations managers, business development directors, and executives at manufacturing facilities to verify capabilities and partnership interest.
1,355
In-Depth Conversations
Detailed discussions with leaders who could confirm co-packing capabilities, allergen protocols, and provide accurate partnership contact information.
The campaign produced 342 demo appointments from 6,166 outbound calls and 1,355 conversations with decision makers. The 22% contact rate stood out given how notoriously difficult healthcare providers and practice managers are to reach.
THE IMPACT
The Impact
iScribe came in with remarkable technology and an outreach bottleneck. By partnering with Leads at Scale, they:
Accelerated market penetration among specialty healthcare providers
Created a consistent pipeline of qualified demo appointments
Expanded reach to prospects they could not previously contact
Freed their sales team to focus on demonstrations and closing deals
Increased sales efficiency with pre-qualified, interested prospects
With 342 appointments set, iScribe's sales team showcased their technology to decision makers who were already primed and interested, dramatically increasing conversion efficiency.
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