Case Studies
LAP Laser
MANUFACTURING / LASER SYSTEMS
10,200 Outbound Calls Generate 425 Appointments for Global Laser Systems Leader
LAP is a global supplier of laser projection and laser measurement systems, shipping 15,000 units a year to industries from radiation therapy to steel production. Leads at Scale's repeat appointment setting campaign made 10,200 outbound calls and set 425 appointments at a 24.25% appointment set rate.
LAP is one of the world's leading suppliers of laser projection and laser measurement systems, shipping 15,000 units a year to industries from radiation therapy to steel production and composite processing. The company has 300 employees across 8 locations in Europe, America, and Asia, with 2022 turnover of €64.5 million.
MANUFACTURING
TECHNOLOGY
Use Case
Appointment Setting
Service
B2B Appointment Setting
Client Since Pilot
KEY RESULT
10,200
Outbound Calls Made
17.1%
Contact Rate
24.25%
Appointment Set Rate
425
Appointments Set
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THE CHALLENGE
Challenges
LAP is one of the world's leading suppliers of systems that increase quality and efficiency through laser projection, laser measurement, and other processes. Every year, LAP supplies 15,000 units to customers in industries as diverse as radiation therapy, steel production, and composite processing.
Four priorities shaped the engagement:
LAP aimed to quickly increase their reach to potential customers
Account managers had to stay focused on building and nurturing customer relationships, not on outreach
A commitment to keeping their relationship-centric approach intact amidst growth
An effective way to scale outreach without compromising the quality of personal connections
With 300 employees at 8 locations in Europe, America, and Asia, LAP generated a turnover of 64.5 million euros in 2022.
THE SOLUTION
Solution
LAP came back to Leads at Scale for a second appointment setting campaign, one of several projects focused on both new and existing customers.
What We Did
Fortified LAP's direct marketing, enabling broader and more efficient customer outreach
Introduced a telesales approach complementing LAP's existing marketing, reaching previously inaccessible accounts
A direct line to potential customers, presenting LAP's systems in a personal and engaging way
Telesales became an invaluable asset, improving customer engagement and fostering stronger connections
THE RESULT
What happened over the engagement period
10,200
Outbound Calls Made
17.1%
Contact Rate
Across 10,200 outbound calls, the campaign held a 17.1% contact rate and a 24.25% appointment set rate, finishing with 425 appointments set.
THE IMPACT
Consistently Positive Results Across Several Projects
LAP has now completed several projects with Leads at Scale, focused on both new and existing customers. In the client's words, the team's exceptional preparation and impressive listening and speaking skills have yielded consistently positive results across different target groups. The campaign numbers back that up:
10,200 outbound calls made across different target groups
17.1% of calls connected with a contact
425 appointments set at a 24.25% appointment set rate
By the client's own account, the team exceeded expectations in every project, and LAP keeps coming back.
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