Case Studies
Rescale
SAAS / TECHNOLOGY
SaaS Platform Validates 134 Co-Manufacturing Partners Through Comprehensive Market Research Campaign
A SaaS platform needed to verify capabilities and contact information for 15,000+ manufacturing partners. Leads at Scale executed a comprehensive market research campaign that transformed their platform's data quality.
ReScale is an innovative SaaS platform designed to connect CPG brands with qualified manufacturers. Their searchable platform helps brands find, evaluate, and negotiate with co-manufacturing partners.
SAAS
TECHNOLOGY
USA
Use Case
Market Research
Service
Outbound Sales Services
Client Since Pilot
20+ Months
KEY RESULT
3,894
Strategic Research Calls
508
In-Depth Conversations with Decision Makers
13%
Contact Rate
134
Manufacturer Profiles Updated
1,882
Follow-Up Communications
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We spoke with Client Contact Name, Title at Company. They shared how partnering with Leads at Scale transformed their data acquisition capabilities.
THE CHALLENGE
Building a Comprehensive Co-Manufacturing Database at Scale
This technology company built a powerful solution for CPG manufacturers—a searchable platform combining self-guided tools with expert guidance to help brands find, evaluate, and negotiate with co-manufacturing partners. Their value proposition was clear: better pricing, superior quality, and faster partner matching.
But the platform's effectiveness depended entirely on data quality. They needed to verify:
Current co-manufacturing and co-packaging capabilities
Specific product types each facility could produce
Allergen handling capabilities and certifications
Updated decision-maker contact information
Minimum order quantities and capacity constraints
Geographic coverage and distribution capabilities
With over 15,000 manufacturers to contact nationwide, internal resources couldn't handle the scope. Building an in-house research team would divert focus from platform development and customer success.
THE SOLUTION
Targeted B2B Market Research at Scale
The SaaS company partnered with Leads at Scale for a comprehensive market research campaign focused on the co-manufacturing sector. This strategic approach allowed them to gather critical intelligence while maintaining their technology-first focus.
What We Did
Developed custom research scripts for manufacturing verification
Assigned dedicated US-based BDRs with industry training
Executed systematic outreach to facilities nationwide
Captured detailed capability and certification data
Maintained ongoing follow-up for relationship building
THE RESULT
What happened over the engagement period
3,894
Strategic Research Calls
Each call targeted operations managers, business development directors, and executives at manufacturing facilities to verify capabilities and partnership interest.
508
In-Depth Conversations
Detailed discussions with leaders who could confirm co-packing capabilities, allergen protocols, and provide accurate partnership contact information.
Systematic outreach to manufacturing facilities across the country yielded valuable intelligence that transformed their platform's capabilities.
THE IMPACT
From Raw Data to Actionable Intelligence
For a SaaS platform in the CPG space, these 134 verified manufacturer profiles represented exponential value creation. Each validated entry meant:
CPG brands could trust the platform's recommendations
Manufacturers were pre-qualified for partnership opportunities
Search results included current capabilities and constraints
Direct decision-maker contacts accelerated partnership discussions
Allergen and certification data prevented costly mismatches
The market research revealed critical insights about the co-manufacturing landscape, including capacity trends, minimum order requirements, and geographic gaps in certain capabilities—intelligence that informed both platform development and customer advisory services.
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