Case Studies
RaaS
RETAIL / ON-DEMAND ECONOMY
12,000 Outbound Calls Generate 338 Appointments for an On-Demand Retail Network
RaaS connects independent brick-and-mortar brands with on-demand delivery opportunities, but lacked the process, systems, and bandwidth for a nationwide call campaign. Leads at Scale built and ran outbound for @flowers, Pink Dot, and Mrs. Fields, making 12,000 calls and setting 338 appointments in 9 months.
RaaS helps independent brands tap into its network to grow their on-demand businesses, connecting brick-and-mortar locations with distinct brands and on-demand delivery opportunities. Its umbrella includes @flowers, @pizza, Pink Dot, and Mrs. Fields.
RETAIL
ON-DEMAND ECONOMY
Use Case
Appointment Setting
Service
Sales Appointment Setting
Client Since Pilot
KEY RESULT
12,000
Outbound Calls Made
9.6%
Appointment Set Rate
338
Appointments Set
60
Improved Client's Internal Sales Close Rate
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THE CHALLENGE
Challenges
RaaS helps independent brands grow their on-demand businesses, connecting brick-and-mortar locations with on-demand delivery opportunities. They wanted a nationwide call campaign for brands including @flowers, Pink Dot, and Mrs. Fields, but had a short time frame.
Three gaps stood in the way:
No established process for a nationwide call campaign
No systems in place to run one
No internal bandwidth to pull it off within their short time frame
Standing up that process and team in-house was not an option on their timeline. They needed outside bandwidth, fast.
THE SOLUTION
Solution
RaaS brought in Leads at Scale to run the campaign for three brands under its umbrella: @flowers, Pink Dot, and Mrs. Fields.
What We Did
Developed and implemented a nationwide outbound call campaign, 12,000 calls made
Supplemented calls with follow-up emails containing branded sales and marketing collateral
Provided the bandwidth to launch and complete the campaign within 9 months
Verified, validated and updated contact information for use in future sales and marketing campaigns
THE RESULT
What happened over the engagement period
12,000
Strategic Research Calls
Each call targeted operations managers, business development directors, and executives at manufacturing facilities to verify capabilities and partnership interest.
9.6%
In-Depth Conversations
Detailed discussions with leaders who could confirm co-packing capabilities, allergen protocols, and provide accurate partnership contact information.
Over 9 months, we developed and ran a nationwide call campaign while giving their internal sales team additional bandwidth. The result: 12,000 outbound calls, 338 appointments set at a 9.6% rate, and an improved internal sales close rate.
THE IMPACT
A Nationwide Campaign Delivered in 9 Months
RaaS started with no process, systems, or bandwidth for nationwide outbound. Nine months later the campaign was complete: 12,000 calls and 338 appointments, with an improved internal sales close rate. We ran it for three brands under the RaaS umbrella:
@flowers
Pink Dot
Mrs. Fields
This proves that a brand network can run a nationwide call campaign without building the process, systems, or team in-house.
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