Case Studies
Elevance Health
HEALTHCARE / MEDICAL
8,800 Outbound Calls Generate 121 Appointments for Healthcare Industry Leader
Elevance Health is one of the nation's largest diversified health benefits organizations, serving over 118 million members, and needed urgent outbound call support. Leads at Scale made 8,841 outbound calls under tight deadlines, securing 121 appointments at a 12.9% appointment set rate.
Elevance Health is one of the nation's largest diversified health benefits organizations and the most successful consolidator in the health benefits industry, serving over 118 million members. It is the exclusive Blue Cross Blue Shield licensee across multiple states.
HEALTHCARE
USA
Use Case
Appointment Setting
Service
B2B Appointment Setting
Client Since Pilot
KEY RESULT
8,841
Outbound Calls Made
10.6%
Contact Rate
12.9%
Appointment Set Rate
121
Appointments Set
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THE CHALLENGE
Urgent Need for Outbound Call Support
Elevance Health is the most successful consolidator in the health benefits industry and an industry leader serving over 118 million members. The company needed urgent outbound call support, with tight deadlines and complex conditions attached to the work.
The engagement came with hard constraints:
Urgent need for outbound call support
Tight deadlines on delivery
Complex conditions across the campaign
The work had to move quickly without cutting corners. Elevance Health brought in Leads at Scale to run the outbound calls.
THE SOLUTION
B2B Appointment Setting for a Health Benefits Leader
Leads at Scale ran a B2B appointment setting campaign built to deliver under tight deadlines and complex conditions.
What We Did
Made 8,841 outbound calls
Achieved a 10.6% contact rate across the call volume
Set appointments at a 12.9% appointment set rate
Delivered 121 appointments under tight deadlines
THE RESULT
What happened over the engagement period
8,841
Strategic Research Calls
Each call targeted operations managers, business development directors, and executives at manufacturing facilities to verify capabilities and partnership interest.
10.6%
In-Depth Conversations
Detailed discussions with leaders who could confirm co-packing capabilities, allergen protocols, and provide accurate partnership contact information.
The team made 8,841 outbound calls, holding a 10.6% contact rate and a 12.9% appointment set rate. The campaign produced 121 appointments under tight deadlines and complex conditions.
THE IMPACT
High-Impact Results Under Tight Deadlines
Elevance Health serves over 118 million members. As the exclusive Blue Cross Blue Shield licensee across multiple states, its products carry the most respected brand in health care. Outbound work at that level leaves no room for error. The numbers show what a focused appointment setting campaign delivered under pressure:
8,841 outbound calls made on an urgent timeline
A 10.6% contact rate with a 12.9% appointment set rate
121 key appointments secured
The project proved the team's agility, expertise, and dedication to exceeding client expectations, even under tight deadlines and complex conditions.
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