Industries
Commercial Cleaning
Commercial Cleaning Lead Generation
Commercial Cleaning and Janitorial Leads, Booked as Sales Meetings
Our US-based callers reach the property managers, facility directors and business owners who hire cleaning companies. They qualify each one against your criteria and book the meeting on your sales rep's calendar.
Commercial Cleaning
results
We have not only been very happy with their service & support but have realized increased sales and additional revenue as a direct result of our relationship.
349
Appointments set across two commercial cleaning programs
Our track record in
Commercial Cleaning
349
Appointments set across two commercial cleaning programs
21%
Contact rate with decision makers for Jan-Pro franchises
7
Jan-Pro franchise markets run as one calling program
2,015
Conversations with decision makers for Moponic in Texas
From our programs for seven Jan-Pro franchises and Moponic Commercial Cleaning.
Why cleaning companies struggle to book sales meetings
Cleaning contracts are won locally, one building at a time. The cleaning companies we've worked with run lean, and the owners and salespeople who could be prospecting are busy looking after the accounts they already have.
Here's what we hear most often:
- It takes thousands of calls a month. Moponic, a veteran-owned janitorial company in Austin and Fort Worth, needed thousands of calls a month to property managers, facility directors and business owners to reach its growth targets.
- An in-house sales team breaks a lean model. Hiring one would have upended Moponic's lean business model.
- Every franchise market is different. Each Jan-Pro franchise had its own ideal client profile, its own sales reps and calendars, and its own rules for a qualified prospect.
- Buyers hear cleaning pitches every day. Switching providers takes effort and price comes up early, so a generic pitch gets ignored.
So the calls have to sound local, reach the person who signs the contract and keep coming, every week.
How we approach commercial cleaning lead generation
We make phone calls for a living. For a cleaning company, that means US-based callers who learn your services, your service area and what a good account looks like for you, then work that market by phone.
- A list for each territory. We build the target list by metro area, around the accounts you want. For Jan-Pro, each of seven franchise markets had its own list, its own qualifying rules and its own sales rep calendars.
- Calls that sound like your local team. Callers introduce your company the way your own people would. Jan-Pro's program kept the local feel of each franchise and its sales reps.
- Branded follow-up. After a good conversation, we send your branded material and keep in touch with the prospect until they're ready to meet.
- Clean data as you go. Every call verifies and updates contact details, decision-maker names and company details for your next campaign.
- Qualified before it reaches you. We check every prospect against the criteria you set, then book the meeting straight onto the right rep's calendar.
- Weekly reviews with your team. You see the calls, conversations and meetings set each week, and we adjust the targeting and talk tracks from there.
Your team runs the walk-throughs and wins the contracts.
What
Commercial Cleaning
Clients Receive
Every program includes the same six pieces, set up around your market and buyers.
A dedicated US-based team
Native English-speaking SDRs assigned to your program, with a named account manager.
A target list built for your market
Prospects chosen by the buyer roles, company size, location and other criteria you set.
Call scripts written for your buyers
Talk tracks and qualifying questions in your buyers' language, agreed with you before the first dial.
Follow-up planned in
In our dial study, only 23% of booked meetings came on the first call, so repeat attempts are part of the plan.
Weekly reporting
Calls, conversations and meetings set, reviewed with you every week.
A full handoff for every meeting
Each appointment arrives with the prospect's details, qualification answers and call notes.
SUCCESS STORIES
See how we've helped
Commercial Cleaning
companies fill their pipeline
COMMERCIAL CLEANING / JANITORIAL
How a Veteran-Owned Janitorial Service Provider Achieved 18% Contact Rate with Decision Makers in the Competitive Texas Market
A veteran-owned commercial cleaning company serving Austin and Fort Worth hit a growth ceiling: its lean structure left no bandwidth for high-volume outbound prospecting. Leads at Scale's fractional inside sales team made 11,193 targeted calls, reached decision makers at an 18% contact rate, and set 129 qualified sales appointments.
Read Full Case Study
11,193
Targeted Outbound Calls
2,015
Conversations with Decision Makers
18%
Contact Rate
129
Qualified Sales Appointments
FAQ
Frequently Asked Questions About
Commercial Cleaning Lead Generation
What kinds of cleaning companies do you work with?
Commercial cleaning and janitorial companies that sell to other businesses. Our programs have included seven Jan-Pro franchises across the country and Moponic, a veteran-owned janitorial company in Austin and Fort Worth that offers contract cleaning, floor care, carpet and window cleaning and pressure washing. Franchise systems, multi-location providers and independent companies can all use the same approach.
Who do your callers talk to at the businesses on our list?
The person who decides on cleaning, usually a property manager, facility director or business owner. Those were the roles our callers worked for Moponic, where 11,193 calls led to 2,015 conversations with decision makers. Before launch we agree on the roles and the kinds of buildings that make a good account for you, and we build the list around them.
What results have your commercial cleaning campaigns produced?
For seven Jan-Pro franchises, 31,425 calls reached decision makers at a 21% contact rate and set 220 appointments for local sales reps. For Moponic in Texas, 11,193 calls led to 2,015 decision-maker conversations and 129 qualified sales appointments. Jan-Pro Northwest's owner reported increased sales and additional revenue from the program. We set goals with you before launch and review progress every week.
Can you run one program for several franchise locations?
Yes. Jan-Pro's pilot ran as one program across seven franchise markets. Each market had its own target list, ideal client profile, qualifying rules and sales reps, and each appointment went to the local rep. The calls kept the local feel of each franchise, and every call also updated contact details and decision-maker names for later campaigns.
Decision makers hear cleaning pitches every day. Will they take your call?
Many do. Moponic competes with thousands of providers in Austin and Fort Worth, and our callers still reached a decision maker on 18% of calls. Jan-Pro's program reached them on 21%. What helps is the right list, a short and specific reason for the call, and follow-up after the first conversation, including your branded material.
How do we get started?
Book a 25-minute call. We'll talk through your service area, the accounts you want and what a qualified meeting looks like for your team. If it's a fit, we agree the target list, call scripts and qualification questions before the first dial. A franchise system can start with a pilot in a few markets, the way Jan-Pro did.
John Dubay
Managing Partner, Leads at Scale
Ready to grow your pipeline?
In a 25-minute call, we'll talk through your market, your buyers and what a qualified meeting looks like for your team.
Or call directly: 443-299-6029
Schedule a Strategy Call
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