Industries
Manufacturing
Manufacturing Lead Generation
Manufacturing Lead Generation That Puts Buyers on Your Calendar
Our US-based callers learn your product, call the plants, fleets and facilities you sell to, and book qualified meetings with the people who make the buying decision. Your team runs the meetings.
Manufacturing
results
Our experience with the Leads at Scale team has yielded consistently positive results across different target groups.
701
Appointments set across two LAP Laser campaigns
Our track record in
Manufacturing
701
Appointments set across two LAP Laser campaigns
24.25%
Appointment set rate on LAP Laser's repeat campaign
181%
More sales appointments than OctaneVTM anticipated
508
Conversations with decision makers at manufacturing facilities
From our programs for LAP Laser, OctaneVTM and a co-manufacturing search platform.
Why manufacturers struggle to book sales meetings
Manufacturing sales run on relationships. The account managers who keep those relationships healthy are often the same people expected to find new buyers, and prospecting is usually the first thing to slip.
The same problems come up across our manufacturing programs:
- Account managers can't do both. LAP Laser wanted its account managers focused on customer relationships, not on outreach, while the company grew its reach.
- Customer lists go stale. OctaneVTM's database was out of date and incomplete, with fleets and service centers spread from Nova Scotia to Guam.
- Past customers stop buying. OctaneVTM also wanted to win back customers who hadn't purchased in three years.
- The market is too big to call in-house. A co-manufacturing platform needed to reach more than 15,000 manufacturers nationwide, far more than its own team could handle.
Each of these teams knew its market. None of them had the calling hours to work all of it in-house.
How we approach manufacturing lead generation
We make phone calls for a living. For a manufacturer, that means US-based callers who learn your product, your buyers and your qualifying questions, then work your market by phone.
- A list built around your buyers. We agree the target accounts and roles with you, then research the plants, fleets and facilities on that list. LAP Laser's 10,200 calls went to several different target groups.
- New buyers and past customers. We call for new business and to bring back accounts that went quiet. OctaneVTM's program re-introduced the company to its customer base and thanked customers for past business.
- Clean data as you go. Every call updates the record. OctaneVTM came away with new decision-maker names, phone numbers, emails and notes from each customer organization.
- Research calls when you need facts. For a co-manufacturing platform, our callers verified capabilities, certifications, minimum order quantities and capacity at manufacturing facilities across the country. That program made 3,894 research calls and produced 134 verified manufacturer profiles.
- Qualified before it reaches you. We check every prospect against the criteria you set, so your team spends its meetings on buyers who are ready to talk.
- Weekly reviews with your team. You see the calls, conversations and meetings set each week, and we adjust the targeting and talk tracks from there.
Your team runs the meetings and closes the deals.
What
Manufacturing
Clients Receive
Every program includes the same six pieces, set up around your market and buyers.
A dedicated US-based team
Native English-speaking SDRs assigned to your program, with a named account manager.
A target list built for your market
Prospects chosen by the buyer roles, company size, location and other criteria you set.
Call scripts written for your buyers
Talk tracks and qualifying questions in your buyers' language, agreed with you before the first dial.
Follow-up planned in
In our dial study, only 23% of booked meetings came on the first call, so repeat attempts are part of the plan.
Weekly reporting
Calls, conversations and meetings set, reviewed with you every week.
A full handoff for every meeting
Each appointment arrives with the prospect's details, qualification answers and call notes.
SUCCESS STORIES
See how we've helped
Manufacturing
companies fill their pipeline
MANUFACTURING / LASER SYSTEMS
10,200 Outbound Calls Generate 425 Appointments for Global Laser Systems Leader
LAP is a global supplier of laser projection and laser measurement systems, shipping 15,000 units a year to industries from radiation therapy to steel production. Leads at Scale's repeat appointment setting campaign made 10,200 outbound calls and set 425 appointments at a 24.25% appointment set rate.
Read Full Case Study
10,200
Outbound Calls Made
17.1%
Contact Rate
24.25%
Appointment Set Rate
425
Appointments Set
"LAP Laser has completed several projects now with Leads at Scale, where we focused on both new and existing customers."
Felix Littschwager
Senior Manager Inside Sales, LAP Laser
"Leads at Scale is ready and willing to accept new challenges and responsibilities and are prepared to expend the time, effort and good old-fashioned elbow grease necessary to satisfy the needs unique to any initiative."
Richard F. Ashley Jr.
President & Chief Strategist, OctaneVTM
FAQ
Frequently Asked Questions About
Manufacturing Lead Generation
What kinds of manufacturers do you work with?
Manufacturers that sell to other businesses. Our manufacturing programs have included LAP Laser, which makes laser projection and measurement systems used in radiation therapy, steel production and composite processing, and OctaneVTM, a bus and motorcoach manufacturer and parts supplier with customers from Nova Scotia to Guam. We've also called manufacturing facilities directly, verifying capabilities for a co-manufacturing platform.
Who do your callers reach at manufacturing companies?
The people who make or influence the buying decision. We agree on the target roles with you before launch, whether that's operations, engineering, purchasing or plant leadership, and build the list around them. For OctaneVTM, our callers spoke with people at each of its customer organizations, asked decision makers for direct feedback and added the names of new decision makers to the database.
What results have your manufacturing campaigns produced?
For LAP Laser, a repeat campaign made 10,200 calls and set 425 appointments, a 24.25% appointment set rate. A separate LAP Laser campaign to healthcare facilities set 276 more. OctaneVTM got 181% more sales appointments than anticipated, in less than half the scheduled time. We set goals with you before launch and review progress every week.
Can you help us win back past customers?
Yes. OctaneVTM asked us to re-engage customers who hadn't bought in three years. Our callers thanked them for past business, updated their contact details and gathered feedback. The program produced 181% more sales appointments and 193% more updates and feedback than anticipated, and it finished in less than half the time scheduled.
Do your callers understand technical products?
They learn yours before they call. Each program starts with your product, your buyers and your qualifying questions, and we agree the talk track with you before the first dial. For the co-manufacturing platform, we wrote custom research scripts and assigned US-based callers trained on the industry. In LAP Laser's words, our callers show exceptional preparation and impressive listening and speaking skills. Your sales engineers handle the detailed technical conversation.
How do we get started?
Book a 25-minute call. We'll talk through who you sell to, what a qualified meeting looks like for your team and how a manufacturing campaign would run. If it's a fit, we agree the target list, call scripts and qualification questions before the first dial. You don't need a clean list to start. Building and updating it is part of the work, as it was for OctaneVTM.
John Dubay
Managing Partner, Leads at Scale
Ready to grow your pipeline?
In a 25-minute call, we'll talk through your market, your buyers and what a qualified meeting looks like for your team.
Or call directly: 443-299-6029
Schedule a Strategy Call
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