Case Studies
Moponic
COMMERCIAL CLEANING / JANITORIAL
How a Veteran-Owned Janitorial Service Provider Achieved 18% Contact Rate with Decision Makers in the Competitive Texas Market
A veteran-owned commercial cleaning company serving Austin and Fort Worth hit a growth ceiling: its lean structure left no bandwidth for high-volume outbound prospecting. Leads at Scale's fractional inside sales team made 11,193 targeted calls, reached decision makers at an 18% contact rate, and set 129 qualified sales appointments.
A veteran-owned commercial cleaning company serving the greater Austin and Fort Worth markets in Texas, offering commercial cleaning contracts, floor care, carpet cleaning, window cleaning, and pressure washing.
USA
CLEANING SERVICES
Use Case
Appointment Setting
Service
B2B Appointment Setting
Client Since Pilot
KEY RESULT
11,193
Targeted Outbound Calls
2,015
Conversations with Decision Makers
18%
Contact Rate
129
Qualified Sales Appointments
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THE CHALLENGE
Scaling Sales Without Scaling Headcount
The commercial cleaning industry in Texas is fiercely competitive, with thousands of janitorial providers vying for contracts in Austin and Fort Worth. This veteran-owned company needed to accelerate growth without compromising its lean operational structure.
They built a solid reputation on a full range of janitorial services:
Regular commercial cleaning contracts
Specialized floor care
Professional carpet cleaning
Window cleaning services
Pressure washing
Supplemental cleaning services
Despite the strong service offering, they hit a growth ceiling. Reaching their targets meant thousands of calls a month to property managers, facility directors, and business owners, and hiring an internal sales team would have upended their lean business model.
THE SOLUTION
A Fractional Inside Sales Team That Delivers
Instead of disrupting their operations with internal hires, the company brought in Leads at Scale as a fractional inside sales team for B2B appointment setting.
What We Did
Made 11,193 targeted outbound calls to property managers, facility directors, and business owners
Held 2,015 conversations with decision makers, an 18% contact rate
Set 129 qualified sales appointments across the Austin and Fort Worth markets
THE RESULT
What happened over the engagement period
11,193
Strategic Research Calls
Each call targeted operations managers, business development directors, and executives at manufacturing facilities to verify capabilities and partnership interest.
2,015
In-Depth Conversations
Detailed discussions with leaders who could confirm co-packing capabilities, allergen protocols, and provide accurate partnership contact information.
The partnership proved what professional B2B appointment setting can do for a commercial cleaning company: 11,193 calls produced 2,015 decision-maker conversations and 129 qualified sales appointments.
THE IMPACT
From Cold Calls to Warm Opportunities
For a commercial cleaning company in competitive Texas markets, 129 qualified appointments is the difference between hoping for growth and systematically achieving it. Each appointment let their team focus on demonstrating their cleaning services and veteran-owned values instead of chasing down leads. The 18% contact rate proved that the right message with professional execution gets a response even in saturated markets. The janitorial services industry faces unique sales challenges:
Decision makers are bombarded with cleaning service pitches daily
Switching costs create resistance to change
Price sensitivity demands value-focused conversations
Geographic territories require targeted local outreach
This veteran-owned company's success demonstrates that with the right B2B appointment setting partner, commercial cleaning companies can break through the noise and connect with decision makers ready to evaluate new janitorial providers.
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