Case Studies
TEL Education
EDUCATION / ONLINE LEARNING
20,643 Outbound Calls Generate 516 Appointments for Online Education Platform
TEL Education offers college level general education courses online, focused on Dual Credit programs that let high school students earn college credit. Leads at Scale's cold calling program made 20,643 outbound calls and set 516 appointments, and TEL's sales results continue to double year over year.
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TEL Education offers college level general education courses online. Its primary market is Dual Credit (Dual Enrollment), which lets high school students earn college credit during their high school years.
EDUCATION
Use Case
Cold Calling
Service
Cold Calling Services
Client Since Pilot
KEY RESULT
20,643
Outbound Calls Made
11.4%
Contact Rate
19.8%
Appointment Set Rate
516
Appointments Set
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THE CHALLENGE
Expanding Sales Reach in the Dual Credit Market
TEL Education offers college level general education courses online, with a primary market in Dual Credit for high school students. Dual Credit gives students the chance to earn college credit during their high school years. TEL needed to expand its sales reach.
What they needed from a third-party sales service:
Expand sales reach for their online Dual Credit course platform
Free internal sales professionals to operate at a broader level
Find a third-party sales service that was both economical and professional
Run the program as a direct extension of their own sales efforts
Scale the effort easily as their needs grow
TEL interviewed several potential providers of third-party sales services. After evaluation, they chose Leads at Scale as the economical and professional option.
THE SOLUTION
A Dedicated Tiered Sales Service
Leads at Scale built a cold calling program that runs efficiently and professionally as a direct extension of TEL's own sales efforts.
What We Did
Made 20,643 outbound calls into TEL's Dual Credit market
Set up the program to operate as a direct extension of TEL's internal sales efforts
Provided a dedicated tiered sales service so TEL's internal professionals could operate at a broader level
Built the program to scale easily as TEL's needs grow
THE RESULT
What happened over the engagement period
20,643
Strategic Research Calls
Each call targeted operations managers, business development directors, and executives at manufacturing facilities to verify capabilities and partnership interest.
11.4%
In-Depth Conversations
Detailed discussions with leaders who could confirm co-packing capabilities, allergen protocols, and provide accurate partnership contact information.
The team made 20,643 outbound calls with an 11.4% contact rate and a 19.8% appointment set rate, setting 516 appointments for TEL. Their sales results continue to double in size year over year.
THE IMPACT
Sales Results That Double Year Over Year
The program operates efficiently and professionally as a direct extension of TEL's own efforts, and it scales easily as their needs grow. For TEL, the combined effort has paid and continues to pay dividends:
Sales results continue to double in size year over year
516 appointments set from 20,643 outbound calls
Internal sales professionals now operate at a broader level
Chosen as the economical and professional option after evaluating several providers
For an online education platform serving the Dual Credit market, a dedicated cold calling program expanded sales reach and kept sales results doubling year over year.
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