Case Studies
American Family Care
HEALTHCARE / FRANCHISE
2,300 Outbound Calls Generate 62 Appointments for a Fast-Growing Urgent Care Franchisor
American Family Care, one of the fastest-growing companies in the U.S., had two Directors of Franchise Development covering the entire country. Leads at Scale built a multi-unit franchisee contact list and ran an outbound call campaign: 2,300 calls, a 31.5% decision-maker contact ratio, and 62 appointments set.
American Family Care pioneered using a franchise model to provide non-emergency room urgent care: accessible primary care, urgent care, minor emergency treatment, and occupational medicine. Inc. Magazine has ranked it one of the fastest-growing companies in the U.S.
HEALTHCARE
FRANCHISE
USA
Use Case
Appointment Setting
Service
Prospecting at Scale
Client Since Pilot
KEY RESULT
2,300
Outbound Calls Made
62
Appointments Made
31.5%
Contact Ratio with Decision Makers
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THE CHALLENGE
Covering the Entire Country with a Two-Person Team
Ranked by Inc. Magazine as one of the fastest-growing companies in the U.S., American Family Care pioneered the franchise model for non-emergency room urgent care. Just two Directors of Franchise Development covered the entire country.
Their franchise growth effort faced clear constraints:
Prospective franchisee contacts had to be identified and researched before any calls could be made
The call campaign had to be completed before upcoming national trade shows and conferences
Multi-unit franchisees are historically difficult to reach, managing multiple franchise models and locations
American Family Care needed a turn-key way to contact prospects, qualify each one, and set sales appointments with well-qualified candidates.
THE SOLUTION
Prospecting at Scale for Franchise Development
Leads at Scale researched and developed a contact list of prospective multi-unit franchisees, then ran an outbound call campaign supplemented with branded emails.
What We Did
Researched and built a contact list of prospective multi-unit franchisees
Made 2,300 outbound calls supplemented with branded emails
Reached decision makers at a 31.5% contact ratio
Set sales call appointments and face-to-face meetings at national trade shows and conferences
THE RESULT
What happened over the engagement period
2,300
Outbound Calls Made
62
Appointments Made
The campaign produced 2,300 outbound calls, a 31.5% contact ratio with decision makers, and 62 appointments for the franchise development team. Appointments included both sales calls and face-to-face meetings with prospective franchisees at national trade shows and conferences.
THE IMPACT
Filling the Gaps for a Fast-Growing Franchisor
American Family Care runs a small internal team and relies on vendors to fill the gaps as the organization expands. Leads at Scale got the campaign online without wasting time, and the engagement gave a two-director team national reach:
Calls being made on their behalf within just a few short days
62 sales appointments set from 2,300 outbound calls
Face-to-face meetings booked with prospective franchisees at national trade shows
It shows that a two-director franchise development team can cover the entire country when prospecting, qualifying, and booking are handled for them.
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