Case Studies
UrgentPoint
HEALTHCARE / MEDICAL
How a Fractional Psychiatric Services Provider Connected with 1,600 Decision Makers in Los Angeles Mental Health Facilities
A healthcare startup launched fractional psychiatric services for addiction and mental health facilities in Los Angeles, but lacked the bandwidth to reach decision makers at scale. Leads at Scale's appointment setting campaign produced 1,600 conversations and 55 qualified appointments.
UrgentPoint, part of UpMedical Group, is a multi-specialty medical group providing fractional psychiatric services to addiction treatment and mental health facilities across Los Angeles.
HEALTHCARE
USA
Use Case
Appointment Setting
Service
B2B Appointment Setting
Client Since Pilot
KEY RESULT
4,609
Laser-Focused Outbound Calls
1,600
Meaningful Conversations with Decision Makers
34.7%
Contact Rate
55
Qualified Appointments Set
2,194
Follow-Up Emails with Branded Collateral
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THE CHALLENGE
Breaking Into the Addiction Treatment Market as a Startup
The addiction treatment and mental health industry faces a critical shortage: qualified psychiatric professionals. This multi-specialty medical group built an integrated care model providing fractional psychiatric support, giving addiction centers access to psychiatric professionals on a flexible, as-needed basis.
Their solution addressed multiple pain points:
Chronic psychiatrist shortages in addiction treatment
High costs of full-time psychiatric staff
Need for specialized addiction psychiatry expertise
Demand for integrated, whole-person care approaches
Flexibility to scale psychiatric coverage with patient census
Despite offering exactly what Los Angeles addiction treatment centers needed, the startup lacked the infrastructure to reach decision makers at scale. Building an internal sales team would drain precious startup capital needed for service delivery.
THE SOLUTION
Targeted B2B Appointment Setting for Healthcare
The healthcare startup partnered with Leads at Scale for specialized B2B appointment setting services focused on the addiction treatment sector. This strategic decision allowed them to maintain their lean startup structure while aggressively pursuing market penetration.
What We Did
Made 4,609 laser-focused outbound calls to addiction treatment and mental health facilities across Greater Los Angeles
Reached clinical directors, CEOs, and medical directors with authority to engage fractional services
Sent 2,194 follow-up emails with branded collateral reinforcing the fractional psychiatric services value proposition
THE RESULT
What happened over the engagement period
4,609
Strategic Research Calls
Each call targeted operations managers, business development directors, and executives at manufacturing facilities to verify capabilities and partnership interest.
1,600
In-Depth Conversations
Detailed discussions with leaders who could confirm co-packing capabilities, allergen protocols, and provide accurate partnership contact information.
Professional outreach to addiction treatment centers yielded engagement rates that exceeded healthcare industry benchmarks. More than 1 in 3 calls resulted in a conversation, nearly double typical healthcare B2B contact rates.
THE IMPACT
From Unknown Startup to In-Demand Partner
For a healthcare startup entering the competitive Los Angeles addiction treatment market, these results validated the entire business model. The 34.7% contact rate revealed a crucial insight: treatment centers weren't just willing to hear about fractional psychiatric services, they were actively seeking them. Each of the 55 appointments represented a facility where patients were waiting for psychiatric consultations and clinical staff were stretched thin. The sector presents unique B2B sales challenges:
Clinical decision makers are extremely busy and protective of their time
Healthcare purchasing cycles involve multiple stakeholders
Trust and credibility must be established quickly
Regulatory compliance adds complexity to vendor relationships
Geographic coverage areas require targeted local outreach
This startup's success proves that with the right B2B appointment setting approach, even new healthcare companies can rapidly establish themselves in competitive markets like Los Angeles.
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