Case Studies
OctaneVTM
MANUFACTURING / TRANSPORTATION
How a Bus and Motorcoach Industry Leader Got 181% More Sales Appointments Than Anticipated in Under Half the Scheduled Time
OctaneVTM is an industry-leading manufacturer, reseller and parts/service supplier in the bus and motorcoach industry with an 80+ year reputation. Leads at Scale's outbound calling program delivered 181% more sales appointments than anticipated, plus an updated contact database, in less than 50% of the scheduled time.
An industry-leading manufacturer, reseller and parts/service supplier in the bus and motorcoach industry, with an 80+ year reputation for quality, reliability, parts availability and aftermarket services.
MANUFACTURING
TRANSPORTATION
Use Case
Cold Calling
Service
B2B Cold Calling Service
Client Since Pilot
KEY RESULT
181%
More Sales Appointments Than Originally Anticipated
193%
More Updates, Comments and Feedback Than Originally Anticipated
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THE CHALLENGE
Challenges
OctaneVTM is an industry-leading manufacturer, reseller and parts/service supplier in the bus and motorcoach industry, with an 80+ year reputation for quality, reliability, parts availability and aftermarket services. They needed outbound call coverage across their customer organizations.
The campaign came with real-world complications:
Fleets and service centers scattered geographically from Nova Scotia to Guam
A customer database that was out of date and incomplete
A desire to use their database contacts for future sales and marketing campaigns
A desire to increase sales from customers who had not purchased in the past three years
OctaneVTM partnered with Leads at Scale to run the outbound calling program.
THE SOLUTION
Solution
We provided B2B cold calling services for OctaneVTM, reaching individuals at each of their customer organizations.
What We Did
Developed a multi-faceted customer re-introduction program to re-engage their customer base, thank them for prior business, and update contact information
Captured and updated all contact info, new decision maker names, email addresses, and company updates
Targeted decision-makers to gather unfiltered feedback for improving business processes
Completed the program in less than 50% of the time originally scheduled
THE RESULT
What happened over the engagement period
181%
Strategic Research Calls
Each call targeted operations managers, business development directors, and executives at manufacturing facilities to verify capabilities and partnership interest.
193%
In-Depth Conversations
Detailed discussions with leaders who could confirm co-packing capabilities, allergen protocols, and provide accurate partnership contact information.
The engagement left OctaneVTM with an updated contact database, complete with new contacts, phone numbers, emails and notes gathered during conversations with individuals at each of their customer organizations.
THE IMPACT
More appointments, more feedback, half the time
Both program targets came in well above what was originally anticipated. OctaneVTM ended the engagement with:
181% more sales appointments than originally anticipated
193% more updates, comments and feedback than originally anticipated
An updated contact database with new contacts, phone numbers, emails and conversation notes
These benefits were achieved in less than 50% of the time originally scheduled for the program.
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