Case Studies
FitzMartin
PROFESSIONAL SERVICES / MARKETING
How a Sales and Marketing Consultancy More Than Doubled Its Appointment Setting Rates
FitzMartin is a sales and marketing consultancy grounded in the science of behavioral change. They lacked the process, systems, and bandwidth for a nationwide call campaign, so Leads at Scale ran high-value outreach that more than doubled their appointment setting rates compared to other vendors.
FitzMartin is a sales and marketing consultancy grounded in the science of behavioral change. Focused on sales first, they help clients drive new growth and profitability.
PROFESSIONAL SERVICES
MARKETING
Use Case
Appointment Setting
Service
High-Value Outreach Campaign
Client Since Pilot
KEY RESULT
2x
Appointment Setting Rate vs. Other Vendors
Need More Leads? Let's talk.
THE CHALLENGE
A Nationwide Call Campaign with No Process, Systems, or Bandwidth
FitzMartin is a sales and marketing consultancy grounded in the science of behavioral change. Focused on sales first, they help clients drive new growth and profitability.
What stood in their way:
No established process or systems to undertake a nationwide call campaign
No internal bandwidth to accomplish the campaign in their short time frame
They needed to reach high-value prospects across the country, and the short time frame left no room to build that capability in-house.
THE SOLUTION
High-Value Outreach for FitzMartin and Their Clients
FitzMartin engaged Leads at Scale for their own internal projects and to help their clients connect with high-value prospects. The objective: more efficient outreach and more value from every engagement.
What We Did
Ran the call campaign FitzMartin lacked the process and bandwidth to run in-house
Handled the direct dial and voicemail work across every engagement
Booked appointments for FitzMartin and for their clients' campaigns
THE RESULT
What happened over the engagement period
2x
Strategic Research Calls
Each call targeted operations managers, business development directors, and executives at manufacturing facilities to verify capabilities and partnership interest.
In-Depth Conversations
Detailed discussions with leaders who could confirm co-packing capabilities, allergen protocols, and provide accurate partnership contact information.
Appointment setting rates climbed to more than double those achieved with other vendors. Opportunities came in faster than they could be worked, and FitzMartin requested a pause in appointment setting to keep pace with the influx.
THE IMPACT
The Go-To Choice for High-Value Outreach
FitzMartin's CEO has worked with Leads at Scale on two fronts: the firm's own pipeline and their clients' outreach. Under John's leadership, Leads at Scale's approach to staffing and team dynamics stood out among thousands of firms, making them FitzMartin's go-to choice. The results backed it up:
Appointment setting rates more than doubled compared to other vendors
One client paused the service, overwhelmed by the volume of opportunities
Kind, thoughtful client intake and strong communication throughout
Not the cheapest option, by the CEO's own words, but the quality and outcomes made Leads at Scale an invaluable asset to FitzMartin.
Ready for Similar Results?
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