OctaneVTM

We partnered with OctaneVTM to provide outbound call services to an industry-leading manufacturer, reseller and parts/service supplier in the bus and motorcoach industry with an 80+ year reputation for quality, reliability, parts availability, and aftermarket services.

Client:

OctaneVTM

Industry:

Manufacturing

Service:

Win Back

Leads at Scale is ready and willing to accept new challenges and responsibilities and are prepared to expend the time, effort and good old-fashioned elbow grease necessary to satisfy the needs unique to any initiative.

Richard F. Ashley Jr., President & Chief Strategist, OctaneVTM

01 Challenges

Fleets and service centers were scattered geographically from Nova Scotia to Guam

A customer database that was out of date and incomplete

A desire to utilize their database contacts for future sales and marketing campaigns

A desire to increase sales from customers who had not purchase in the past three years

02 Solution

Contracted with Leads at Scale to develop an outreach campaign focused on personal interaction(s) with the key decision-makers at each of their customer locations

Leads at Scale developed a multi-faceted ‘customer re-introduction’ program designed to re-engage their customer base, thank them for their prior business and loyalty, and to update out of date contact information

Leads at Scale customized a successful outreach campaign designed to (1) capture and update all contact info, new decision maker names, email address, company updates, etc. and (2) target decision-makers to solicit unfiltered feedback to be used to improve business processes

03 Results

An updated contact database complete with new contacts, phone numbers, emails, and notes/commentary gathered during conversations with individuals at each of their customer organizations.

Theses benefits were achieved in less than 50% of the time originally scheduled for the program.