Ranked by Inc. Magazine as one of the fastest-growing companies in the U.S., American Family Care pioneered using a franchise model to provide non-emergency room urgent care – accessible primary care, urgent care, minor emergency treatment, and occupational medicine.
With only two Directors of Franchise Development covering the entire country, American Family Care needed a turn-key solution to contact prospective multi-unit franchisee prospects, qualify each and set sales appointments with well-qualified prospects. Leads@Scale researched and developed a contact list of prospective multi-unit franchisees; then developed an outbound call campaign supplemented with branded emails, and set both sales call appointments and face-to-face meetings with prospective franchisees at national trade shows/conferences.
Client:
American Family Care
Industry:
Health Care
Service:
Prospecting at Scale
Our internal team is small, so we rely heavily on our vendors to help fill in the gaps as our organization continues to expand. As soon as I was introduced to John and his team, I knew we had struck gold. They didn't waste any time getting everything online. Call were being made on our behalf in just a few short days, and my team continues to be impressed by the diligence and professionalism of the folks working on our project.
Prospective franchisee contacts needed to be identified; then contact information needed to be researched before any calls could be made.
Once contact information had been developed, the call campaign needed to be undertaken and completed prior to the upcoming national trade shows and conferences.
Multi-unit franchisees are historically difficult to reach due to their management and involvement in multiple franchise models and locations.
Leads at Scale developed a multi-faceted lead generation, lead nurture and appointment setting program designed to reach and engage with the decision-maker(s) at these multi-unit franchises; deliver branded sales & marketing material; qualify/disqualify each prospect, nurture the lead relationship; and set either a telephone sales appointment or a face-to-face meeting at the upcoming trade shows/conferences.
Leads at Scale's customized outreach campaign were also verified, validated and updated all contact info, new decision maker names, email address, company updates, etc. for use in future sales & marketing campaigns.
Outbound calls made
Appointments made
Contact ratio with decision makers
How to get more leads
1. Request a demo
We start by learning about your business, your objective, and sales goals.
2. Select your leads package
Based on your leads goal, we’ll create a custom plan and implement.
3. Get more sales
Your sales team will receive well-qualified, warm sales appointments ready to be closed.
