Case Studies
LAP Laser
MANUFACTURING / LASER SYSTEMS
How a Global Laser Systems Manufacturer Reached 1,935 Healthcare Decision Makers and Set 276 Sales Appointments
LAP Laser, a global supplier of laser projection and measurement systems, needed to reach 4,000+ healthcare, radiology, and oncology facilities but their account managers lacked the bandwidth. Leads at Scale made 13,737 outbound calls, held 1,935 conversations with decision makers, and set 276 appointments.
LAP is one of the world's leading suppliers of laser projection and laser measurement systems, shipping 15,000 units a year to industries from radiation therapy to steel production and composite processing. The company has 300 employees across 8 locations in Europe, America, and Asia, with 2022 turnover of €64.5 million.
MANUFACTURING
HEALTHCARE
Use Case
Appointment Setting
Service
B2B Appointment Setting
Client Since Pilot
KEY RESULT
13,737
Outbound Calls Made
1,935
Conversations with Decision Makers
14.1%
Contact Rate
276
Appointments Set
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THE CHALLENGE
Challenges
LAP faced a problem we see with many growing B2B companies. Their talented Account Managers needed to connect with 4,000+ healthcare, radiology, and oncology facilities across the country, but they didn't have the bandwidth to reach the company's full market potential.
As we often find with B2B companies, LAP's team was saying:
We don't have the bandwidth to make 100s, let alone 1,000s of calls
We don't have the resources to reach a huge portion of people in our industry
The market was there. The in-house capacity to call it was not.
THE SOLUTION
Solution
Leads at Scale deployed our US-based, native English speaking Business Development Specialists to make hundreds of outbound sales calls per day on LAP's behalf. We took on the burden of cold calling so LAP could focus on what they do best.
What We Did
Secured well-researched call lists targeting LAP's Ideal Client Profile
Made 13,737 outbound calls to healthcare, radiology, and oncology facilities
Held 1,935 conversations with decision makers at a 14.1% contact rate
Set 276 well-qualified sales appointments for LAP's sales team
THE RESULT
What happened over the engagement period
13,737
Outbound Calls Made
1,935
Conversations with Decision Makers
Our Business Development Specialists made 13,737 outbound calls, held 1,935 conversations with decision makers at a 14.1% contact rate, and set 276 appointments for LAP's sales team.
THE IMPACT
The Impact
The numbers tell part of the story: 13,737 calls, 1,935 decision-maker conversations, 276 appointments. The bigger shift was in how LAP's sales team spent its time. By partnering with Leads at Scale, LAP successfully:
Expanded their market reach to prospects they couldn't previously contact
Freed their sales team to focus on closing already secured appointments
Improved their close rate with well-qualified leads and warm sales appointments
Accelerated business growth with tailored cold calling services
All 276 appointments came from calls LAP's own team never had the bandwidth to make.
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