Sales outsourcing is a fast, cost-effective way to generate leads and book qualified meetings without building an internal sales team. Instead of spending months recruiting and training, you can launch a sales engine in just 2–3 weeks. Here’s a breakdown of six top sales outsourcing companies to help you find the best fit:
- Leads at Scale: U.S.-based team offering appointment setting and multi-channel outreach. Custom pricing.
- CIENCE: Combines AI tools and SDRs for multi-channel campaigns. Pricing starts at $2,000/month.
- Martal Group: Focuses on SaaS and tech, with AI-powered omnichannel strategies. Pricing starts at $4,500/month.
- Belkins: Manual lead research and omnichannel outreach. Plans start at $2,000/month.
- SalesFocus: Builds dedicated sales teams with W-2 agents. Pricing starts at $3,950/month.
- RevBoss: Specializes in content-driven marketing and outreach. Custom pricing.
Key Takeaways:
- Outsourcing can save over 60% compared to in-house SDR teams.
- Providers offer flexible pricing, with options like monthly retainers or pay-per-meeting models.
- Multi-channel strategies (email, LinkedIn, phone) often double or triple live conversations.
Quick Comparison:
| Company | Starting Price | Focus | Key Strength |
|---|---|---|---|
| Leads at Scale | Custom | B2B Appointment Setting | U.S.-based reps, flexible pricing |
| CIENCE | $2,000/month | AI + SDR Multi-Channel | AI-driven research and outreach |
| Martal Group | $4,500/month | SaaS, Tech, AI Omnichannel | Real-time intent data targeting |
| Belkins | $2,000/month | Manual Lead Research | High ROI, proprietary tools |
| SalesFocus | $3,950/month | Dedicated Sales Teams | Full-cycle sales support |
| RevBoss | Custom | Content-Driven Outreach | Personalized marketing strategies |
Choosing the right partner depends on your industry, budget, and goals. Define clear expectations, such as target roles and lead criteria, to ensure success.
Sales Outsourcing Companies Comparison: Pricing, Features & Strengths
Sales Development Rep Outsourcing: Pros and Cons
1. Leads at Scale
Leads at Scale is a B2B lead generation and appointment-setting service based in the United States. Their focus? Filling your calendar with warm, qualified appointments so your sales team can concentrate on closing deals. With a team of dedicated Business Development Representatives (BDRs), they employ a mix of targeted prospecting and multi-touch nurturing – calls, emails, and follow-ups – to effectively engage decision-makers.
Service Offerings
Leads at Scale delivers results through a blend of outbound call center solutions and custom prospect list building. Their BDRs handle the heavy lifting, making over 1,000 calls per month on behalf of each client. The goal? To connect with decision-makers and lock in qualified appointments. They also integrate seamlessly with your existing sales team, providing detailed prospect data and regular pipeline updates to ensure a smooth transition from lead generation to deal closing.
B2B Lead Generation Strengths
What sets Leads at Scale apart is their ability to connect with decision-makers through consistent, professional outreach. Their multi-touch strategy combines phone calls with nurturing campaigns to keep prospects engaged throughout the sales process. Since all representatives are U.S.-based, clients benefit from native English speakers who understand the nuances of North American business communication – an edge when targeting this market. Their flexible pricing model adds another layer of adaptability, making it easier for businesses to align services with their goals.
Pricing
Leads at Scale offers custom pricing tailored to each client’s specific needs. To get started, companies must contact them directly for a personalized quote. This approach allows businesses to scale their outbound efforts based on factors like target market size, industry complexity, and the number of appointments they want to generate.
2. CIENCE
CIENCE is a B2B sales outsourcing company that blends AI technology with skilled Sales Development Representatives (SDRs) to drive lead generation. Their hybrid approach leverages MemoryAI to validate customer profiles and optimize outreach in real time, while SDRs focus on building relationships and qualifying leads. Having worked with over 1,500 clients across more than 195 industries, CIENCE delivers results through multi-channel campaigns. Below, you’ll find details on their services, pricing, and client success stories.
Service Offerings
CIENCE offers a range of services designed to streamline sales processes and enhance lead generation efforts:
- GTM System Setup: This 5-day sprint sets up your outbound and inbound infrastructure, including campaign configuration and AI-driven sales tools.
- graph8 Platform: Provides 75,000 monthly credits for outreach and data enrichment.
- SDR Marketplace: Allows you to hire pre-vetted, trained SDRs at cost with no agency markup, ensuring transparency.
- Custom Sales Research: Combines AI and human expertise to create targeted lead lists and connect with decision-makers.
B2B Lead Generation Strengths
What sets CIENCE apart is its seamless integration of AI and human expertise. Automation handles repetitive tasks like initial research and follow-ups, while SDRs focus on meaningful conversations and advancing deals. This approach offers an efficient and cost-conscious solution for businesses aiming to scale operations. Additionally, their flexibility is a major advantage – you can take full control of SDRs, campaigns, and playbooks whenever you’re ready to bring operations in-house.
Pricing
| Service Item | Cost | Frequency |
|---|---|---|
| GTM System Setup | $5,000 | One-time |
| Strategic Execution (Dedicated Team) | $2,000 | Monthly |
| graph8 License | $499 | Monthly |
| SDR Onboarding & Recruitment | $1,000 | One-time (per SDR) |
SDR Marketplace Monthly Rates:
| SDR Level | Offshore | US / Western Europe |
|---|---|---|
| Level 1 (Scripted Outreach) | $1,500 | $3,500 |
| Level 2 (Independent Producer) | $2,500 | $4,500 |
| Level 3 (Data-Driven Optimizer) | $3,500 | $5,500 |
Client Success Stories
CIENCE has a track record of delivering impressive outcomes for its clients. For example, in Q1 2018, digital agency Grow collaborated with CIENCE to establish an outbound prospecting strategy. Nathan Brown, their Business Development Director, reported a 367% increase in meetings compared to Q1 2017. This partnership played a key role in generating over 60% of the agency’s total sales.
"Our business is improving, and I’ve also saved a lot of stress because of their work. Because of CIENCE’s thorough research and adherence to the customer profile, the number of meetings with potential clients each quarter increased by at least 150%".
Another standout example is identity management company Okta, which used CIENCE’s Sales Research services to enrich 1 million contact records, boosting their outreach pipeline. Additionally, a computer software client achieved a 10% conversion rate through outbound prospecting, describing the results as "fantastic" for their business.
3. Martal Group
Martal Group brings 15 years of experience in B2B sales outsourcing, combining a proprietary AI platform with a team of over 200 seasoned sales executives. With operations spanning the US (60%), Canada (20%), the EU (10%), and LATAM (10%), they ensure onshore talent that aligns with client time zones and business practices. Having served 2,000+ B2B brands across 50+ industries, their expertise shines in sectors like SaaS, IT services, and cybersecurity. Their AI system, trained on 40 million top-performing emails, enhances omnichannel outreach in real time, delivering 4–7x higher campaign conversions by aligning with modern sales trends. These capabilities form the backbone of their structured, tiered service model.
Service Offerings
Martal Group tailors its services through three distinct tiers to meet diverse business needs:
- Tier 1: Focused on lead generation through customized lists, campaigns, and outreach calls.
- Tier 2: Expands to include deal flow building, customized offers, closing facilitation, and prospect negotiations.
- Tier 3: Covers the entire sales cycle, from customer acquisition to strategies for maximizing long-term value.
Their "Signal-Driven Prospecting" approach leverages real-time intent data to identify companies actively seeking specific products or services across 20+ industries. This service also includes an advanced tech stack – featuring CRM tools, intent data, and automation software – that can save businesses up to $10,000 annually in software licensing costs.
B2B Lead Generation Strengths
Martal Group’s multi-channel outreach strategy – spanning email, phone, and LinkedIn – boosts response rates by 40%. Their AI platform taps into a database of 150 million verified contacts and hundreds of intent signals, enabling precise targeting. In 2025, they delivered 30% more Sales Qualified Leads compared to 2024 by blending AI-driven insights with human expertise. This hybrid approach addresses the challenge of maintaining a steady lead flow. Outsourcing to Martal’s SDR teams allows businesses to scale outreach efforts three times faster than building in-house teams, launching campaigns in just weeks rather than months. Additionally, companies can save up to 65% on costs compared to running an equivalent in-house sales department.
Pricing
Martal Group offers flexible pricing models to accommodate different business needs:
| Model | Description | Typical Range |
|---|---|---|
| Monthly Retainer | Includes a dedicated SDR/appointment pod, management, and access to the tech stack | $5,000–$12,000+/month |
| Pay-Per-Meeting (PPM) | Fees charged only for leads that meet "qualified and held" criteria | $400–$1,200 per held meeting |
| Hybrid Model | Combines a lower monthly base fee with a performance bonus per held meeting | Base + $300–$800 per held meeting |
Client Success Stories
Martal Group’s track record highlights its ability to rapidly build qualified sales pipelines. For example, a nonprofit automation platform secured nine qualified meetings per month, totaling 28 in three months. Meanwhile, an e-commerce company achieved 11 sales meetings and added 137 marketing-qualified leads to its pipeline. Christian Rozsenich, CEO of Clickworker.com Inc, shared:
"We are happy with Martal Group engagement, as they helped us get our feet on the ground in North America and provided a diversified high-quality lead flow, making hundreds of introductions to potential clients that resulted in first contract signed in 2 months".
Similarly, the AI content platform Narrato noted:
"The Martal Group team has been an incredible help in streamlining all the stages of our sales pipeline. Since using their services, our client base has grown significantly".
Martal Group’s reputation is further solidified by a 4.8 out of 5 star rating on Clutch, based on 104 reviews.
4. Belkins
Belkins takes a hands-on approach to lead generation, standing apart from agencies that rely heavily on automated systems. Since 2017, they’ve collaborated with over 1,000 B2B companies, delivering between 100 and 400+ qualified appointments annually. Their commitment to manual lead research ensures highly targeted prospects, earning them stellar ratings – 4.9 on Clutch (221 reviews) and 4.8 on G2 (89 reviews). They’re also recognized as the only lead generation company in the Clutch Top 100 Global Service Providers.
Service Offerings
Belkins provides end-to-end lead generation services, assigning a dedicated five-person team to each client. This team includes an Account Manager, SDR, Lead Researcher, Copywriter, and Email Deliverability Expert. Using an omnichannel strategy – email, LinkedIn, and phone – they launch campaigns within 14 days, often securing appointments by day 30. Additionally, they offer targeted insights and integrate HubSpot CRM setups for streamlined operations.
B2B Lead Generation Strengths
Belkins’ approach can increase pipeline growth by 50% to 200%, even as email open rates have dropped to 27.7% in 2024. Unlike agencies that rely on automation, Belkins focuses on manual processes and intent-based calling. This strategy targets prospects who have already engaged via email or LinkedIn, improving conversion rates by 20% compared to cold outreach. Leads are rigorously qualified using the BANT (Budget, Authority, Need, Timeline) framework, ensuring they’re ready for sales. Clients also benefit from Belkins’ proprietary tools, including Folderly (email deliverability), Frostbite (outreach), and Charge (bulk outreach).
Pricing
| Plan | Monthly Cost | Yearly Appointment Target | Best For |
|---|---|---|---|
| Limited | $2,000–$4,000 | 30+ | Small businesses with lean teams |
| Growth | $5,000–$8,000 | 100+ | Mature companies ready to scale |
| Growth Plus | $8,000+ | 200+ | Extensive market penetration |
| Enterprise | Custom | Custom | Bespoke strategies and CRM integrations |
For lead generation and appointment setting, retainer fees begin at $5,500. Outsourcing to Belkins can cut recruitment and operational costs by about two-thirds compared to maintaining an in-house team.
Client Success Stories
Belkins’ pricing plans are backed by impressive results. For example, Driveline Retail Merchandising partnered with Belkins for 16 months, focusing on ideal customer profile research and outreach to over 10,000 large retail companies. This effort yielded 109 booked meetings across 250+ U.S. locations and generated $4.9 million in new revenue. Similarly, Omnicharge, a power solutions manufacturer, used Belkins’ multichannel strategy – incorporating LinkedIn content and SEO – to secure 320+ qualified appointments in 12 months. Another success story involves a startup investment platform that transitioned from single-channel email outreach to a robust omnichannel strategy. Over 15 months, they achieved 346 appointments and a 125% ROI.
"In the first month, we closed our first contract, which was a promising start. Belkins helped us build a robust sales pipeline."
Patrick Benasillo, CCO, EVP & Co-Founder of one client, praised their efforts. Roman Eaton, Head of Sales and Customer Success at another client, added:
"We had an increase in our pipeline by 200% in the first 3 months".
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5. SalesFocus
Since its founding in 1998, SalesFocus has helped clients generate over $1.2 billion in revenue. The company specializes in building dedicated, full-time W-2 sales teams that undergo thorough drug and background checks, ensuring high-quality service and protecting client brands. SalesFocus is known for its quick turnaround, launching new sales teams in just 45 days and delivering an average 37% revenue boost compared to previous sales strategies.
Service Offerings
SalesFocus operates using its proprietary S.O.L.D.™ methodology – Study, Organize, Launch, Direct – to align sales teams with client objectives. Here’s how it works:
- Study: Sales strategies are customized based on detailed client insights.
- Organize: Planning and recruiting efforts are tailored to the client’s needs.
- Launch: Sales teams are trained and ready to execute go-to-market strategies.
- Direct: Performance is actively monitored through daily and weekly KPIs.
This approach integrates multiple channels, including SMART calling technology, targeted email campaigns, LinkedIn Sales Navigator, and webinars. With access to a database of over 35 million companies and 65 million contacts, SalesFocus ensures comprehensive outreach.
B2B Lead Generation Strengths
SalesFocus offers three service tiers:
- Starter: Focuses solely on B2B lead generation strategies.
- Standard: Includes lead generation and customer acquisition.
- Premium: Provides end-to-end sales support, including account management.
Each tier begins with a 3–4 month pilot to evaluate performance. SalesFocus has hired and trained over 12,500 sales agents. One standout example from 2024 involves a manufacturing client, where a single agent achieved 103.8% of their sales quota and generated $2.3 million in revenue. After a year, clients can opt to transition the SalesFocus team into their internal workforce.
Pricing
| Package | Focus | Monthly Cost | Contract Terms |
|---|---|---|---|
| Starter | Lead Generation | $3,950 | 3-Month Pilot |
| Standard | Lead Generation & Customer Acquisition | $5,950 + Commission | 4-Month Pilot |
| Premium | Full Cycle with Account Management | $6,750 + Commission | 4-Month Pilot |
Client Success Stories
SalesFocus has consistently delivered results for its clients. Some notable examples include:
- Cornerstone Health Systems: Developed and managed a sales team that exceeded quotas, generating over $1 million in sales.
- CleanMedia: Surpassed its target of eight monthly appointments by achieving an average of 17.5 appointments.
- Software Development Company: In just seven months, the program delivered 144 meeting-qualified leads and 97 sales demonstrations.
The Marketing Director at TXU Energy praised the company’s effectiveness:
"Time to market and scalability were essential to our success and Sales Focus delivered what they promised." – Marketing Director, TXU Energy
6. RevBoss
RevBoss, boasting over a decade of experience and a solid 4.6/5 rating on G2, takes a unique approach to B2B marketing through what they call Founder Led Marketing. Instead of relying on traditional high-volume outreach, they focus on building trust by creating content that genuinely connects with their audience.
Service Offerings
RevBoss specializes in designing and executing content marketing strategies tailored to a company’s Ideal Customer Profile (ICP). Their goal is to produce content that is "interesting, educating, and entertaining" – content that not only attracts attention but also drives meaningful conversations and builds a strong sales pipeline.
"Most B2B marketing is boring, soulless, and self-centered. We partner with our clients to develop interesting, educating, and entertaining marketing content that serves their audience." – RevBoss
B2B Lead Generation Strengths
RevBoss’s focus on authentic outreach has proven highly effective, with some clients experiencing up to a 300% increase in engagement. In today’s AI-driven landscape, they use a hybrid model that combines internal strategic planning with external execution to manage both cold outreach and content creation.
Pricing
RevBoss does not publicly list its pricing. Businesses interested in their tailored, founder-led approach are encouraged to reach out directly for a custom quote. This personalized pricing model highlights their commitment to addressing the specific needs of each client, setting them apart in the competitive sales outsourcing market.
Pros and Cons
Here’s a breakdown of key metrics and trade-offs based on detailed reviews of various service providers. This comparison covers performance, return on investment (ROI), and pricing to help you weigh your options.
Belkins stands out with a 4.9/5 rating on Clutch (based on 229 reviews). It delivers an impressive 3.6x ROI on a $9,000 deal, booking 60 appointments within a few months. Pricing ranges from $10,000 to $49,000 per project.
Martal Group boasts a 4.8/5 Clutch rating (from 104 reviews), with 80% of clients praising its top-of-funnel strategies. Its tiered pricing starts at $4,500 for early-stage companies and goes up to $6,195 for Series B-C businesses. They generate over 85 MQLs per month but primarily cater to tech and SaaS markets.
SalesRoads offers US-based appointment setting services at $9,500 per month, providing a reliable and predictable pipeline. Meanwhile, SalesHive focuses on cold calling services, priced at $8,000 per month, making it a cost-effective option for startups and SMBs. However, its scope may not be ideal for handling more complex needs.
Managed SDR services often come with a higher price tag but deliver faster ROI by bundling tools and reducing management overhead compared to traditional staffing models. Most providers report delivering qualified meetings within 30 to 60 days, as they refine messaging and cold calling strategies. Interestingly, only 57% of businesses now prioritize cost savings when outsourcing. Instead, many are focusing on accessing top talent and speeding up outreach efforts.
The table below summarizes the key details:
| Company | Starting Price | Key Strength | Primary Consideration |
|---|---|---|---|
| Belkins | $10,000+ | 3.6x ROI; 4.9/5 rating | Requires higher investment |
| Martal Group | Tiered: $4,500 (Early stage), $5,000 (Series A), $6,195 (Series B-C) | 85+ MQLs/month; strong top-of-funnel strategies | Primarily serves tech/SaaS markets |
| SalesRoads | $9,500/mo | US-based appointment setting | Phone-first approach |
| SalesHive | $8,000/mo | Affordable cold calling solution | Limited for complex needs |
Conclusion
Finding the right sales outsourcing partner is all about matching your business needs with their expertise. For instance, if you’re a B2B tech or SaaS company, Martal Group’s tailored approach might suit you best. On the other hand, if you’re running high-volume, phone-heavy campaigns, a provider like SalesRoads could be the better fit. And for startups keeping an eye on costs, SalesHive offers terms that are easier on the budget. With so many options, having clear and well-defined contract terms is non-negotiable.
To ensure the partnership delivers results, define what a "qualified meeting" means for your business. This should include specifics like target roles, company size, and other key criteria. Also, request call recordings and coaching notes to confirm that the provider is representing your brand consistently. This way, you avoid paying for meetings that don’t move the needle.
As covered earlier, value isn’t just about cost – it’s about ROI and how efficiently the provider executes. Focus on your fully loaded cost per qualified meeting, factoring in your historical close rates and average deal size. The global market for outsourced sales teams is expected to hit $905 billion by 2027, highlighting the cost benefits of outsourcing compared to maintaining an in-house SDR team.
Consider starting with a 60- to 90-day pilot program. This allows you to test messaging, fine-tune targeting, and validate your unit economics within a specific customer segment. Make sure your provider integrates seamlessly with your CRM, like Salesforce or HubSpot, for real-time tracking. Quality providers typically launch outreach within two to four weeks – a stark contrast to the three to six months it often takes to ramp up an internal team.
FAQs
What should I look for when selecting a sales outsourcing company?
When selecting a sales outsourcing company, it’s essential to focus on factors that match your business goals and needs. Start by looking at their experience in your industry and their grasp of your target audience. This ensures they can create strategies that resonate and yield better outcomes. Take a close look at their services, such as lead generation, appointment setting, or prospecting, and whether they incorporate advanced tools like AI to boost productivity.
Pay attention to their pricing model and opt for companies that offer clear, upfront costs. This helps you gauge the return on investment, whether it’s through more sales opportunities or a stronger pipeline. Also, dive into their track record – client success stories can reveal their ability to deliver results and grow alongside your business. Favor companies that emphasize consistent, tailored outreach and provide high-quality leads that help you seal more deals.
How can using multiple channels improve lead generation?
Using various channels for lead generation helps businesses connect with prospects in ways that align with their preferred communication styles. Whether through email, phone calls, social media, or direct messaging, this approach boosts the chances of effectively reaching and engaging potential clients. Each channel brings unique opportunities to grab attention and foster meaningful connections.
A multi-channel strategy also creates a more tailored and seamless experience for prospects, strengthening your brand and messaging. By weaving together touchpoints across multiple platforms, businesses can guide leads through every stage of the sales process – from the first interaction to final conversion. This method broadens your outreach, enhances response rates, and drives faster sales growth.
What are the cost advantages of outsourcing sales versus hiring an in-house team?
Outsourcing sales can be a smart way to cut costs compared to maintaining an in-house team. When you outsource, you avoid expenses like salaries, benefits, training, and the pricey tools often necessary for internal sales operations. Outsourced sales services typically cost between $2,500 and $15,000+ per month, depending on the range of services, offering flexibility and a more budget-friendly alternative.
Another big advantage? Outsourcing helps you dodge hidden costs tied to recruiting, onboarding, and managing employees. Plus, it gives businesses the ability to scale sales efforts up or down without committing to the fixed expenses that come with growing an internal team. By leveraging skilled professionals and tested strategies, companies can see quicker results, enjoy a better return on investment, and keep operational costs in check.
