Social media can seem like a consumer’s paradise but think about how many businesses are on social media advertising directly to these consumers.

Lead generation and appointment setting are quite similar in their principles. However, they have several fundamental differences in their methodology.

As one of the leading B2B lead generation companies, we know how important leads are to your business.

If you have been thinking of implementing a formal B2B referral plan for your sales team, don’t wait! It might be one of the best things you can possibly do for your B2B lead generation and customer retainment.

LinkedIn’s audience is much more specific than other social media platforms like Facebook, Instagram or YouTube. This is one of the biggest reasons it is such a powerful lead generation machine—especially for B2B.

That’s exactly what we’ll explore in this blog. Read on to find out what KPIs you should be measuring for your B2B sales team and how to help all of your sales reps achieve consistency and success.

Generating the amount of B2B leads you want for your business is tough. In fact, more than half of the companies admit that they have trouble generating enough leads for their companies.

In this blog, we’ll share our top 7 tips for successful prospecting in 2021. These techniques will help your company regain traction, increase your sales, and scale effectively.

The truth is it doesn’t matter how talented your sales team is. If you don’t have a clear and precise process for them to follow, they’re more likely to be unsuccessful in their lead generation.

In this blog, we’re going to look at the value of outsourcing your lead generation cold calling, prospecting, qualifying, and lead nurturing process; how it can support your sales efforts.