is cold calling dead

Is Cold Calling Dead? We Asked 10 Business Owners

With so many new technologies and online tools available to businesses, it may seem like cold calling is an outdated strategy. But is there any truth to this? Is cold calling dead?

Not likely! Cold calling services are still a very effective way to reach new customers and sell products or services. So if you’re looking for a reliable way to generate leads and close more sales, then don’t write off cold calling just yet!

We asked 10 business owners to share their experience. Let’s explore.

Cold Calling Still Relevant As Ever

Dan Ni, CEO and Founder of

“Many are against this marketing tactic or call it no longer relevant but the question is, is it? No. The times may have changed yet cold calling is as alive as ever the only thing that has changed is the approach. In B2B models, it is still relevant and useful if done right. For instance, know who your exact target is and what their position is, research well. And mainly, just keep it brief.”

Cold Calling is Not Going Away Anytime Soon

Admir Salcinovic, Co-founder of PriceListo

Cold calling is far from dead. Cold calling remains the go-to method of finding new leads for many businesses, either as a startup or as an established international business. While the majority of sales managers may agree that it isn’t the most effective on lead generation, it remains one method that provides results.

Most sales managers feel cold calling is dead because they are unable to truly grasp ways to make an effective cold call. Customers hang up on many while at it, and others recover verbal abuse. However, to make an effective cold call which is getting harder in the world of social media, salespersons need to focus more on learning about potential customers rather than sales, embrace rejection, avoid time-wasting, create an effective calling schedule, and leave attention-grabbing voicemails. By following these steps, you will be convinced that cold-calling still works.

Cold Calls Are Frequently More Effective Than Cold Emails

Abe Breuer, CEO & Owner of VIP To Go

I’ve discovered that cold calls are frequently more effective than cold emails because, if the prospect picks up the phone, you’ll be chatting with a real live person, rather than fighting for their interest with dozens of other messages in their mailbox. However, if you want to see results, you must do it correctly.

The Revamped Modern Day Cold Calling Is Still Up And Running

David Farkas, Founder & CEO at The Upper Ranks

Well nowadays, we don’t call random people, we call prospects that we find through customer data and targeted individuals who are already searching for a solution that we can provide. We gather online data from the web and skim through to find the right audience for our call so we don’t call asking for problems. We call with solutions and that keeps our prospect from hanging up!

Cold Calling Is Not Dead. It’s Really Just Evolving

Bill Glaser, CEO of Outstanding Foods

Cold calling is not dead. It’s really just evolving. There are plenty of people who are able to drive sales and form new relationships simply by cold calling. The thing to remember about cold calling is that you have to be well prepared and know what your “big ask” is going to be. Brush up not only on what you’re going to say but do research about the person that you’re calling ahead of time. Nothing is worse than wasting their time and yours, so make the most of the opportunity.

Cold Calling Requires A Very Detailed Preparation

Mikkel Andreassen, CEM at Dixa

In my experience, cold calling is not dead, but it has a much smaller reach and success rate than it used to. In order to get good results, you need to invest plenty of resources and create a narrative that will catch people’s attention. This isn’t easy to do nowadays due to the information overload which is why cold calling requires a very detailed preparation phase.

Cold Calling Is One of Our Best Customer Acquisition Strategies

Bill Samuel, Real Estate Developer at Blue Ladder

Cold calling is one of our best customer acquisitions strategies today so it is definitely not dead. There is advanced software available nowadays that makes it possible for you to call many people in a very short period of time. Additionally there is great software to help you manage your potential prospects after they have indicated interest in your service and your caller has identified them as a lead. We have implemented all of the above tools to operate a very efficient and effective cold calling operation.

Cold Calling Is Alive!

Evan Tarver, Co-founder and CEO at Selling Signals

Cold calling is not dead for B2B businesses. This is because it’s still socially accepted to make business- and sales-related cold calls to other businesses. When making these B2B cold calls, it’s also acceptable to follow up a few times and even leave a few voicemails. Persistence is often key to success in these situations. 

However, cold calling consumers is definitely a practice B2C businesses should not do, because people don’t want to receive cold calls on their personal number or device. Instead, try email or text message marketing if you’re a B2C business because consumers are much more receptive to sales emails and even sales texts, although you run the risk of getting flagged as spam in either scenario.

Cold Calling Isn’t Dead, But It Has Changed

Michael Alexis, CEO at TeamBuilding

Cold calling isn’t dead, but the way sales professionals did it in the past is. Today,  you need to work with a highly targeted list and give people a clear reason you are calling. For example, instead of calling a potential client and saying, “I’m Michael from TeamBuilding, are you planning a virtual holiday event this year?” you could say, “I’m Michael, from TeamBuilding, and I’m calling because 90% of our event space is booked up. We’ve worked with Joanne, Tina and Ryan at your company to plan events, and I wanted to see if you would like to plan one too.” This second response comes with so much more credibility and insight into the client experience, and will win your more cold-call deals.

Warm Calling Is The New Cold Calling

Steven Vigilante, Head of  Business Development at OLIPOP

Cold calling is not dead, but a better term may be warm calling. With the internet at our disposal, it’s easy to learn a lot about a person or company before you even pick up the phone. It’s wise to do your research before making that call or sending that email, so it doesn’t feel as “cold” as in the past. Cold calling is still important to bring in your new clients, but it needs to be done correctly.

Final Thoughts

So, is cold calling dead? No, not a chance! But it does require a lot of hard work and dedication. If you’re willing to put in the effort, cold calling can be a powerful tool for your business.

As seen in this post, you can make cold calling work for you if you start by creating a list of potential customers. This can be a challenge, but it’s important to have a target list of prospects that you can call on.

Research your targets and learn as much as you can about them. The more information you have, the better prepared you’ll be for your call.

Be prepared to sell your product or service. This may be the most challenging part of cold calling, but if you can articulate the benefits of your product or service, you’ll have a better chance of closing the sale.

Don’t give up! Cold calling can be tricky, but it can be an effective way to generate leads and close sales with persistence and dedication.

John Dubay

John Dubay is the Managing Partner at Leads at Scale, an outsourced sales support company that helps B2B companies generate well-qualified leads at scale, ready to be closed.

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