For businesses in any niche, there are a number of individual professionals with specialized expertise…

Are you wondering, “What is cold calling?” Cold calling has been used for marketing and…

In this guide, we’ll explore everything that business owners and sales professionals need to know about the lead qualification and the frameworks that can help your business acquire more and better leads.

So, we know how to set an appointment. But how do we go about setting more qualified sales appointments? Read on to learn important appointment setting techniques and how your B2B company can successfully set more qualified appointments with virtually anyone.

In this guide, we’ll explore what B2B sales is, the types of B2B sales out there, the differences between B2B and B2C sales, and strategies businesses can use for success. Let’s start by breaking down what does B2B sales mean.

When you’re developing a plan to generate leads for your B2B company, you may not think of using social media right off the bat. Social media can seem like a consumer’s paradise but think about how many businesses are on social media advertising directly to these consumers.

We all know that the world of B2B marketing is much more challenging compared to consumer marketing. That’s why many businesses rely on either lead generation or appointment setting to attract their specific clientele.

As one of the leading B2B lead generation companies, we know how important leads are to your business. Actually, they’re the lifeblood of any business and without them, many will fail.

If you have been thinking of implementing a formal B2B referral plan for your sales team, don’t wait! It might be one of the best things you can possibly do for your B2B lead generation and customer retainment.

LinkedIn’s audience is much more specific than other social media platforms like Facebook, Instagram or YouTube. This is one of the biggest reasons it is such a powerful lead generation machine—especially for B2B.