{"id":802,"date":"2020-10-15T20:23:08","date_gmt":"2020-10-15T20:23:08","guid":{"rendered":"https:\/\/leadsatscale.com\/?p=802"},"modified":"2024-02-19T19:57:10","modified_gmt":"2024-02-19T19:57:10","slug":"the-12-steps-of-a-successful-sales-cold-call","status":"publish","type":"post","link":"https:\/\/leadsatscale.com\/insights\/the-12-steps-of-a-successful-sales-cold-call\/","title":{"rendered":"The 12 Steps Of How to Make a Sales Call"},"content":{"rendered":"\r\n

Most sales professionals hate doing sales calls because they fail to prospect and follow a framework that will produce success.<\/p>\r\n\r\n\r\n\r\n

The 12 steps outlined here leverage the concepts around the psychology of sales calls and relationship building and, when used together they become a very powerful tool for you to use when making cold calls<\/a> to set sales appointments<\/a>.<\/p>\r\n\r\n\r\n\r\n

\"Sales<\/figure>\r\n\r\n\r\n\r\n
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Always keep in mind, however, that during a successful sales appointment call, your goal is not to sell the prospect of your product or service. Your only goal should be to keep your prospect engaged with you and to give you permission to move the conversation on to the next step in this process.<\/strong><\/em><\/p>\r\n<\/blockquote>\r\n<\/figure>\r\n\r\n\r\n\r\n

As an aside, a couple of points to keep in mind whenever you are making sales calls to set sales appointments:<\/p>\r\n\r\n\r\n\r\n

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  1. Successful cold calling for lead generation and appointment setting<\/a> is the result of a conversation \u2013 not a one-time call!

    In fact, recent studies suggest it takes between 8-10 \u2018touches\u2019<\/strong> (i.e. a voice message; an email; a conversation; a message left with a gatekeeper; etc.)<\/em> to convert a cold call into a warm sales appointment.

    Unfortunately, most salespeople make fewer than 4 attempts<\/strong> to reach a prospect before giving up.
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