{"id":2784,"date":"2022-07-29T12:01:18","date_gmt":"2022-07-29T12:01:18","guid":{"rendered":"https:\/\/leadsatscale.com\/?p=2784"},"modified":"2024-01-11T06:25:43","modified_gmt":"2024-01-11T06:25:43","slug":"cold-calling-statistics","status":"publish","type":"post","link":"https:\/\/leadsatscale.com\/insights\/cold-calling-statistics\/","title":{"rendered":"Cold Calling Statistics Sales People &#038; Businesses Need to Know"},"content":{"rendered":"\r\n<p>Do cold calls still exist? Many people will probably claim that it has become extinct, that its time has passed, and that its effectiveness is gradually waning.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Luckily, the practice is not fully extinct. In truth, firms in a range of industries may still benefit greatly from cold calling. To determine whether <a href=\"https:\/\/leadsatscale.com\/insights\/is-cold-calling-dead\/\">cold calling still works<\/a> and, if so, how to do it more efficiently, several businesses have conducted research and polls.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>In this list, we\u2019ve compiled a number of cold calling statistics from a variety of different reliable and reputable sources. Let\u2019s start with some general cold calling statistics.\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-center\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/leadsatscale.com\/insights\/cold-calling-statistics\/#General_Cold_Calling_Statistics\" title=\"General Cold Calling Statistics\u00a0\">General Cold Calling Statistics\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/leadsatscale.com\/insights\/cold-calling-statistics\/#Cold_Calling_Success_Statistics\" title=\"Cold Calling Success Statistics\u00a0\">Cold Calling Success Statistics\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/leadsatscale.com\/insights\/cold-calling-statistics\/#B2B_Cold_Calling_Statistics\" title=\"B2B Cold Calling Statistics\u00a0\">B2B Cold Calling Statistics\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/leadsatscale.com\/insights\/cold-calling-statistics\/#Sales_Rep_Cold_Calling_Statistics\" title=\"Sales Rep Cold Calling Statistics\u00a0\">Sales Rep Cold Calling Statistics\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/leadsatscale.com\/insights\/cold-calling-statistics\/#The_Success_of_Cold_Calling\" title=\"The Success of Cold Calling\">The Success of Cold Calling<\/a><\/li><\/ul><\/nav><\/div>\n\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 40px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"General_Cold_Calling_Statistics\"><\/span><strong>General Cold Calling Statistics<\/strong>\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>A salesperson will cold call for <strong>7.5 hours<\/strong> on average to get 1 appointment or recommendation.<\/li>\r\n\r\n\r\n\r\n<li>One out of every <strong>59 calls<\/strong> that are actually answered results in an appointment or referral.<\/li>\r\n\r\n\r\n\r\n<li>Higher quota achievement is closely correlated with more chats per day.<\/li>\r\n\r\n\r\n\r\n<li><strong>90%<\/strong> of CEOs claim they never respond to telemarketer calls or emails.<\/li>\r\n\r\n\r\n\r\n<li>Every <strong>209 cold calls<\/strong> made by an average salesman result in around 1 appointment or recommendation.<\/li>\r\n\r\n\r\n\r\n<li>An inside sales representative may make<strong> 33 cold calls<\/strong> each day on average.<\/li>\r\n\r\n\r\n\r\n<li>Inside sales representatives typically have <strong>6.6 conversations<\/strong> every day.<\/li>\r\n\r\n\r\n\r\n<li>A human person is not reached in about <strong>72%<\/strong> of cold calls.\u00a0<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n[<strong>Sources:<\/strong> <a href=\"https:\/\/www.bridgegroupinc.com\/\">The Bridge Group<\/a>, <a href=\"https:\/\/www.baylor.edu\/\">Baylor University<\/a>, InsideView]\u00a0<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cold_Calling_Success_Statistics\"><\/span><strong>Cold Calling Success Statistics<\/strong>\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li><strong>82%<\/strong> of buyers who are approached by salesmen agree to meetings.<\/li>\r\n\r\n\r\n\r\n<li>In the previous year, <strong>69%<\/strong> of purchasers consented to at least 1 cold call from a salesperson.<\/li>\r\n\r\n\r\n\r\n<li>According to phone call data, almost <strong>51%<\/strong> of business owners say they prefer to hear from sales representatives via phone over email, fax, drop-in visits, and other media.<\/li>\r\n\r\n\r\n\r\n<li>A representative needs to make <strong>6 calls<\/strong> on average to sell a good or service.<\/li>\r\n\r\n\r\n\r\n<li>A B2B call is still a successful initial step in a well-planned prospecting approach, according to<strong> 27%<\/strong> of salespeople.<\/li>\r\n\r\n\r\n\r\n<li>To reach a prospect, an average of <strong>8 cold calls<\/strong> are required.<\/li>\r\n\r\n\r\n\r\n<li>A voicemail box is used for <strong>80% of calls<\/strong>.<\/li>\r\n\r\n\r\n\r\n<li>Only <strong>2%<\/strong> of customers say they prefer not to speak with salespeople while making their purchases.<\/li>\r\n\r\n\r\n\r\n<li>A cold call is the preferred initial method of contact for <strong>49%<\/strong> of customers.<\/li>\r\n\r\n\r\n\r\n<li>The majority of technology purchasers, <strong>54%<\/strong>, favor cold calling. This is higher than consumers of professional services at <strong>50%<\/strong> and financial services at <strong>40%<\/strong>.<\/li>\r\n\r\n\r\n\r\n<li><strong>1%<\/strong> of cold calls result in scheduled appointments.<\/li>\r\n\r\n\r\n\r\n<li><strong>20%<\/strong> of senior B2B decision makers said they always react to cold contact.\u00a0<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n[<strong>Sources:<\/strong> <a href=\"https:\/\/www.businessnext.com\/crm\" target=\"_blank\" rel=\"noreferrer noopener\">CRMNext<\/a>, <a href=\"https:\/\/www.rainsalestraining.com\/\">Rain Group<\/a>, Velocify]\u00a0<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"B2B_Cold_Calling_Statistics\"><\/span><strong>B2B Cold Calling Statistics<\/strong>\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>After the first contact, more than <strong>30%<\/strong> of leads never get a follow-up call.<\/li>\r\n\r\n\r\n\r\n<li>Sales professionals may boost the conversion rate by <strong>70%<\/strong> by just making a few additional calls.<\/li>\r\n\r\n\r\n\r\n<li>The majority of C-level customers, <strong>57%<\/strong>, prefer phone contact.<\/li>\r\n\r\n\r\n\r\n<li>Representatives for B2B technology often make <strong>35 calls<\/strong> per day on average and chat with potential customers for 55 minutes daily.<\/li>\r\n\r\n\r\n\r\n<li>Consumers are concerned about fraud in unrecognized calls in <strong>92%<\/strong> of cases.<\/li>\r\n\r\n\r\n\r\n<li>Unidentified callers have a <strong>79%<\/strong> unanswered rate.<\/li>\r\n\r\n\r\n\r\n<li><a href=\"https:\/\/leadsatscale.com\/insights\/cold-calling-tips-for-success\/\">Cold calls that are successful<\/a> last for <strong>5:50 minutes<\/strong> as opposed to failed ones for 3:14 minutes.<\/li>\r\n\r\n\r\n\r\n<li>The success percentage of sales people who explain why they are calling is <strong>2.1<\/strong> times greater.<\/li>\r\n\r\n\r\n\r\n<li>Reaching prospects during the final hour of the workday, between 4 and 5 PM, is an excellent idea.<\/li>\r\n\r\n\r\n\r\n<li>&#8221;How have you been?&#8221; is a better way to start a cold call in order to set up a meeting.<\/li>\r\n\r\n\r\n\r\n<li>The length of the longest sales prospecting calls is <strong>14.3 minutes<\/strong> on average.<\/li>\r\n\r\n\r\n\r\n<li>The best days of the week to call prospects are Wednesday and Thursday.<\/li>\r\n\r\n\r\n\r\n<li>Between potential leads who get a follow-up contact within one or two hours of submitting an inquiry and those who don&#8217;t at all, there is a <strong>450%<\/strong> difference in response time.<\/li>\r\n\r\n\r\n\r\n<li>When pricing is addressed on the first call, win rates increase by <strong>10%<\/strong>.<\/li>\r\n\r\n\r\n\r\n<li>Cold calls with monologues from salespeople are more effective.<\/li>\r\n\r\n\r\n\r\n<li>Cold calling, according to <strong>63%<\/strong> of sellers, is the most difficult aspect of their work.<\/li>\r\n\r\n\r\n\r\n<li>When making a cold call, bringing up a link might boost your chances of getting a meeting by <strong>70%<\/strong>.<\/li>\r\n\r\n\r\n\r\n<li>Longer monologues by salespeople result in more effective cold calls.<\/li>\r\n\r\n\r\n\r\n<li>When making a cold call, asking &#8221;Is this a poor\/bad time?&#8221; decreases your chance of setting up a meeting by <strong>40%<\/strong>.<\/li>\r\n\r\n\r\n\r\n<li>Most companies and consumers anticipate that during the upcoming 12 months, they will utilize voice calls more frequently or less frequently.<\/li>\r\n\r\n\r\n\r\n<li>Proactive outreach takes the form of cold phoning, and <strong>82%<\/strong> of buyers agree to meetings with vendors who do so.<\/li>\r\n\r\n\r\n\r\n<li>The majority of responders (<strong>42.1%<\/strong>) claim that their most successful sales tool is their phone.\u00a0<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n[<strong>Sources:<\/strong> <a href=\"https:\/\/www.hiya.com\/\">Hiya<\/a>, <a href=\"https:\/\/www.rainsalestraining.com\/\">RAIN Group<\/a>, <a href=\"https:\/\/www.gong.io\/\">Gong.io<\/a>, <a href=\"https:\/\/salesinsightslab.com\/\">Sales Insights Lab<\/a>, <a href=\"https:\/\/www.crunchbase.com\/\">Crunchbase<\/a>, <a href=\"https:\/\/www.revenue.io\/\">Revenue.io<\/a>, <a href=\"https:\/\/callhippo.com\/\">Call Hippo<\/a>]\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 40px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sales_Rep_Cold_Calling_Statistics\"><\/span><strong>Sales Rep Cold Calling Statistics<\/strong>\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>On average, salespeople connect with C-level decision-makers in <strong>39%<\/strong> of their cold calls, <strong>72%<\/strong> of their second calls, and <strong>93%<\/strong> of their third calls.<\/li>\r\n\r\n\r\n\r\n<li>Only <strong>28%<\/strong> of cold calls are returned, while <strong>55%<\/strong> go unanswered and <strong>17%<\/strong> go to unreachable numbers.<\/li>\r\n\r\n\r\n\r\n<li>One cold call out of every <strong>59<\/strong> results in a meeting or a recommendation.<\/li>\r\n\r\n\r\n\r\n<li>Along with CRM software, email, and social networking, <strong>41%<\/strong> of salespeople consider their phone to be their most crucial professional tool.<\/li>\r\n\r\n\r\n\r\n<li>One appointment or recommendation may be obtained after 5 days of cold calling, which takes an average of 1.5 hours each day. Both of these are seen as successful results of cold calling.<\/li>\r\n\r\n\r\n\r\n<li>The average number of calls it takes for sellers to reach a technology buyer is <strong>18<\/strong>.<\/li>\r\n\r\n\r\n\r\n<li>One out of every <strong>10\u201311 people<\/strong> who requested to be contacted back at a later time during a cold call ultimately expressed some kind of interest.\u00a0<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n[<strong>Sources:<\/strong> <a href=\"https:\/\/www.baylor.edu\/\">Baylor University<\/a>, <a href=\"https:\/\/www.zippia.com\/\">Zippia<\/a>, <a href=\"https:\/\/trackolap.com\/\">TrackoLab<\/a>, <a href=\"https:\/\/www.gartner.com\/en\" target=\"_blank\" rel=\"noreferrer noopener\">Gartner<\/a>]\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 40px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Success_of_Cold_Calling\"><\/span><strong>The Success of Cold Calling<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>The cold calling success rate is the percentage of sales calls that result in a successful sale. The average cold calling success rate is around 2%. This means that for every 100 sales calls made, about two will result in a sale.<\/p>\r\n\r\n\r\n\r\n<p>There are a number of factors that can affect the cold calling success rate. The most important factor is the quality of the leads. The better the leads, the higher the success rate will be. Other factors include the skill of the salesperson and the script that they are using. It can be challenging when many people who are called are not interested in what the caller has to say. They may be busy, they may be annoyed at being called, or they may have no need for the product or service being offered.<\/p>\r\n\r\n\r\n\r\n<p>Another factor is that many salespeople who make cold calls are not properly prepared. They haven&#8217;t done their homework on the person they&#8217;re calling, or they&#8217;re not familiar with the product or service they&#8217;re selling.<\/p>\r\n\r\n\r\n\r\n<p>Finally, the success rate statistics of cold calling are low because most salespeople give up too easily. They make a few calls and, when they don&#8217;t get the results they want, they give up and move on to something else.<\/p>\r\n\r\n\r\n\r\n<p>Although the success rate of cold calling is not so high, it is still an extremely valuable sales technique. This is because it is such an efficient way to reach a large number of potential customers. When used correctly, cold calling can be a great way to generate new business.<\/p>\r\n\r\n\r\n\r\n<p>Despite the rise of technology, cold calling remains an effective sales strategy. Here\u2019s why:<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>It allows you to reach new customers<\/li>\r\n\r\n\r\n\r\n<li>It allows you to build relationships with potential customers<\/li>\r\n\r\n\r\n\r\n<li>It allows you to learn about potential customers\u2019 needs<\/li>\r\n\r\n\r\n\r\n<li>It allows you to introduce potential customers to your products or services<\/li>\r\n\r\n\r\n\r\n<li>It allows you to create a database of potential customers<\/li>\r\n\r\n\r\n\r\n<li>It allows you to follow up with potential customers<\/li>\r\n\r\n\r\n\r\n<li>It allows you to build your brand<\/li>\r\n\r\n\r\n\r\n<li>It allows you to generate leads<\/li>\r\n\r\n\r\n\r\n<li>It allows you to close sales<\/li>\r\n\r\n\r\n\r\n<li>It allows you to create repeat customers<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>If you&#8217;re considering making cold calls, there are a few things you can do to improve your success rate. First, make sure you&#8217;re properly prepared. Do your homework on the person you&#8217;re going to call and be familiar with the product or service you&#8217;re selling.<\/p>\r\n\r\n\r\n\r\n<p>Second, don&#8217;t give up too easily. It takes a lot of persistence to succeed in sales, and the same is true of cold calling. Make a large number of calls, and don&#8217;t give up until you get the results you&#8217;re looking for.<\/p>\r\n\r\n\r\n\r\n<p>Finally, remember that the success rate statistics of cold calling are not 100% accurate. There are always going to be people who will buy from you, even if the odds are against it. If you make enough calls, you&#8217;re bound to find them.<\/p>\r\n\r\n\r\n\r\n<p>Overall, cold calling is still a popular sales method for many companies, but it\u2019s not without its challenges. By developing a sound strategy and <a href=\"https:\/\/leadsatscale.com\/insights\/best-cold-call-scripts\/\">producing enticing scripts<\/a>, cold calling can drive more sales each month while helping to develop lasting customer relationships.<\/p>\r\n\r\n\r\n\r\n<p>Here at Leads at Scale we help companies generate 1,000\u2019s of calls each month with our effective <a href=\"https:\/\/leadsatscale.com\/b2b-cold-calling-services\/\">cold calling service<\/a> and US based Business Development Specialists. <a href=\"https:\/\/leadsatscale.com\/request-a-demo\/\">Schedule a meeting<\/a> to learn more.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Do cold calls still exist? Many people will probably claim that it has become extinct, that its time has passed, and that its effectiveness is gradually waning.\u00a0 Luckily, the practice is not fully extinct. In truth, firms in a range of industries may still benefit greatly from cold calling. To determine whether cold calling still&hellip;<\/p>\n","protected":false},"author":2,"featured_media":3852,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top Cold Calling Statistics Business Owners Should Know In 2022<\/title>\n<meta name=\"description\" content=\"In this article we have compiled a number of cold calling statistics from a variety of different reliable sources. You will be surprised. 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