{"id":2616,"date":"2022-03-16T20:23:44","date_gmt":"2022-03-16T20:23:44","guid":{"rendered":"https:\/\/leadsatscale.com\/?p=2616"},"modified":"2023-12-22T15:01:45","modified_gmt":"2023-12-22T15:01:45","slug":"lead-distribution-fundamentals-best-practices","status":"publish","type":"post","link":"https:\/\/leadsatscale.com\/insights\/lead-distribution-fundamentals-best-practices\/","title":{"rendered":"Lead Distribution Fundamentals &#038; Best Practices + 3 Best Software Tools"},"content":{"rendered":"\r\n<p>We all know that generating new leads is imperative for business success. But it doesn\u2019t stop there. Today we\u2019re going to be talking about what businesses should be doing once they\u2019ve got a new lead. Remember that each new lead is a potential new customer and a potential sale. To ensure that these precious leads don\u2019t go to waste it\u2019s important to qualify and distribute those leads effectively.\u00a0<\/p>\r\n\r\n\r\n\r\n<p><strong>But how?<\/strong>\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Well, that\u2019s exactly what we\u2019ll be discussing today. Stay tuned for a quick-fire tour of those all-important lead distribution fundamentals and best practices (plus our top three software recommendations) to get your lead distribution makeover off to the best start.\u00a0<\/p>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/leadsatscale.com\/insights\/lead-distribution-fundamentals-best-practices\/#What_is_Lead_Distribution\" title=\"What is Lead Distribution?\">What is Lead Distribution?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/leadsatscale.com\/insights\/lead-distribution-fundamentals-best-practices\/#Types_of_Lead_Distribution_Manual_Automatic\" title=\"Types of Lead Distribution: Manual &amp; Automatic\">Types of Lead Distribution: Manual &amp; Automatic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/leadsatscale.com\/insights\/lead-distribution-fundamentals-best-practices\/#The_Benefits_of_Lead_Distribution\" title=\"The Benefits of Lead Distribution\">The Benefits of Lead Distribution<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/leadsatscale.com\/insights\/lead-distribution-fundamentals-best-practices\/#Improve_the_sales_process\" title=\"Improve the sales process\">Improve the sales process<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/leadsatscale.com\/insights\/lead-distribution-fundamentals-best-practices\/#Improves_rep_workflows\" title=\"Improves rep workflows\">Improves rep workflows<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/leadsatscale.com\/insights\/lead-distribution-fundamentals-best-practices\/#Lead_Distribution_Best_Practices\" title=\"Lead Distribution Best Practices\u00a0\">Lead Distribution Best Practices\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/leadsatscale.com\/insights\/lead-distribution-fundamentals-best-practices\/#Prioritize_skills-based_routing\" title=\"Prioritize skills-based routing\u00a0\">Prioritize skills-based routing\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/leadsatscale.com\/insights\/lead-distribution-fundamentals-best-practices\/#Place_experienced_sales_reps_on_bigger_deals\" title=\"Place experienced sales reps on bigger deals\">Place experienced sales reps on bigger deals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/leadsatscale.com\/insights\/lead-distribution-fundamentals-best-practices\/#Dont_forget_about_availability\" title=\"Don\u2019t forget about availability\u00a0\">Don\u2019t forget about availability\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/leadsatscale.com\/insights\/lead-distribution-fundamentals-best-practices\/#3_Best_Software_Tools_for_Lead_Distribution\" title=\"3 Best Software Tools for Lead Distribution\u00a0\">3 Best Software Tools for Lead Distribution\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/leadsatscale.com\/insights\/lead-distribution-fundamentals-best-practices\/#1_%E2%80%93_Chili_Piper\" title=\"#1 \u2013 Chili Piper\u00a0\">#1 \u2013 Chili Piper\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/leadsatscale.com\/insights\/lead-distribution-fundamentals-best-practices\/#2_%E2%80%93_FreshSales\" title=\"#2 \u2013 FreshSales\">#2 \u2013 FreshSales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/leadsatscale.com\/insights\/lead-distribution-fundamentals-best-practices\/#3_%E2%80%93_LeadSqaured\" title=\"#3 \u2013 LeadSqaured\">#3 \u2013 LeadSqaured<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/leadsatscale.com\/insights\/lead-distribution-fundamentals-best-practices\/#Revamp_Your_Lead_Distribution\" title=\"Revamp Your Lead Distribution!\">Revamp Your Lead Distribution!<\/a><\/li><\/ul><\/nav><\/div>\n\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Lead_Distribution\"><\/span>What is Lead Distribution?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Lead distribution (as opposed to lead generation) is all about what we do with a lead that has already been made. In other words, lead distribution involves forwarding new leads to relevant <a href=\"https:\/\/leadsatscale.com\/insights\/sdr-vs-bdr-what-is-all-this-about\/\">sales representatives<\/a> who will nurture those leads and, hopefully, convert them into sales.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Overall, that helps improve <a href=\"https:\/\/leadsatscale.com\/insights\/increase-b2b-lead-conversion-rate\/\">b2b lead conversion rates<\/a>. The key to successful lead distribution lies in optimizing how new leads are assigned.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Instead of simply forwarding leads to any old representative, the best lead distribution campaigns match leads to the most appropriate agents for that particular prospect. Successful lead distribution involves understanding what makes a lead unique and routing that lead to a representative that has the most relevant skill, knowledge, and experience.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>By doing this, representatives have the best opportunity to nurture that lead and encourage the prospect to continue down the <a href=\"https:\/\/leadsatscale.com\/insights\/building-strong-b2b-sales-pipeline\/\">b2b sales pipeline<\/a>.<\/p>\r\n\r\n\r\n\r\n<p>Depending on the nature of your business, leads can be distributed to a number of platforms including:\u00a0<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>Customer relationship management (CRM) platforms\u00a0<\/li>\r\n<li>Email service providers (ESP)<\/li>\r\n<li>Call\/contact centers<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Types_of_Lead_Distribution_Manual_Automatic\"><\/span>Types of Lead Distribution: Manual &amp; Automatic<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Lead distribution forms two main categories. These are <strong><em>manual lead distribution<\/em><\/strong> and <strong><em>automatic lead distribution<\/em><\/strong>.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>As the name suggests, manual lead distribution involves sales reps manually picking which leads they want to engage with. Under this lead distribution model, sales reps will pick leads based on their own individual criteria. This can be effective because it means that each rep can pick the leads that they feel they can most confidently convert into sales.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Types of manual lead distribution include:<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li><strong>Cherry-picking<\/strong>: sales reps pick the leads they want to work with based on availability and individual preference.\u00a0<\/li>\r\n<li><strong>Shark tank<\/strong>: all sales reps can respond to a lead once it becomes available.\u00a0<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Manual lead distribution can seem like a good option for individual representatives but, in reality, it has some serious downsides. Manual distribution is not highly scalable. What\u2019s more, it can sometimes result in slow response times and increased competition between reps.<\/p>\r\n\r\n\r\n\r\n<p>That\u2019s where automatic lead distribution comes in. Automatic lead distribution uses software tools to automate lead assignments. These software tools use lead routing protocols to optimize the distribution of leads to agents based on sets of predefined criteria.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Let\u2019s take a look at some examples:<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li><strong>Round-robin routing<\/strong>: leads are routed to sales reps based on their position in a queue. Leads are routed to each representative in turn on rotation until the lead is picked up. This method is good for distributing leads equally between reps but neglects other criteria such as expertise and availability.\u00a0<\/li>\r\n<li><strong>Lead-distribution rules<\/strong>: some businesses choose to set their own automated lead-distribution rules. These rules filter out the most appropriate reps for each lead. Examples of this include skills-based routing, sales rep availability, or even the country a lead is based in.\u00a0<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Benefits_of_Lead_Distribution\"><\/span>The Benefits of Lead Distribution<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>There are many reasons why effective lead-distribution is advantageous for businesses. It improves sales, streamlines buyer journeys, speeds up response times, and improves agent workflows. Let\u2019s take a close look.\u00a0<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Improve_the_sales_process\"><\/span>Improve the sales process<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Effective lead distribution is super important for business as it has a direct impact on overall sales. Streamlining your lead distribution system will improve the overall sales process and help sales representatives <a href=\"https:\/\/leadsatscale.com\/insights\/b2b-lead-nurturing-best-practices\/\">nurture leads<\/a> in a more effective, efficient, and personalized way. When the most qualified (or most available) reps are connected with new leads, they will close sales faster. Plus, automated lead distribution software saves time and reduces manual routing errors in the process.\u00a0<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Improves_rep_workflows\"><\/span>Improves rep workflows<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Automated lead distribution also helps sales reps. With an automated lead-routing system in place, your sales reps will know exactly what they\u2019re supposed to be doing at any given time. What\u2019s more, leads will be allocated more evenly between your team meaning that you\u2019ll make the best use of all of your agent\u2019s time and skills. Plus, you\u2019ll also speed up response times and increase your chance of <a href=\"https:\/\/leadsatscale.com\/insights\/b2b-lead-qualification\/\">qualifying leads<\/a> and converting more leads into sales. Did you know that when leads are nurtured properly, they produce 20% more sales opportunities on average?\u00a0<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lead_Distribution_Best_Practices\"><\/span>Lead Distribution Best Practices\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>So, now that we understand what lead distribution is and why it\u2019s so important, let\u2019s home in on some best practices. These tips and tricks will help you ensure that your lead-distribution strategy can be as fruitful as possible and generate more sales for your business.\u00a0<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Prioritize_skills-based_routing\"><\/span>Prioritize skills-based routing\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Skills-based routing is one of the most effective lead distribution strategies. <a href=\"https:\/\/novocall.co\/blog\/lead-distribution-statistics\/\">96% of visitors<\/a> who visit your website aren\u2019t ready to buy. Many will want to do further research and speak to qualified professionals about a product or service before making that final purchase. One of the best ways to nurture this type of lead is to match prospects with reps who have the specific product, service, or customer knowledge necessary to nurture that prospect.\u00a0<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Place_experienced_sales_reps_on_bigger_deals\"><\/span>Place experienced sales reps on bigger deals<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Make sure that experience is taken into account when setting your lead-routing rules. For example, you won\u2019t want to be routing calls or enquiries from your biggest, most lucrative clients to your most junior sales representatives. Instead, ensure that your experienced sales reps are prioritized for these more complicated deals.\u00a0<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dont_forget_about_availability\"><\/span>Don\u2019t forget about availability\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Create a lead schedule to ensure that you\u2019ll always have the right number of sales reps available to tend to new leads. When those leads come in, you\u2019ll want your best agents to be available to nurture them. Sometimes your best rep might already be on a call, so make sure that you\u2019re also factoring availability into your lead-distribution strategy.\u00a0<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Best_Software_Tools_for_Lead_Distribution\"><\/span>3 Best Software Tools for Lead Distribution\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Lead distribution software offers businesses the opportunity to automate their entire lead distribution processes based on pre-defined sets of criteria. By using a lead distribution software you\u2019ll be able to automatically capture, route, distribute, and report on new leads based on routing rules that work best for your team.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>We\u2019ve whittled the software offerings out there down to our top-three favorites. Let\u2019s take a look.\u00a0<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_%E2%80%93_Chili_Piper\"><\/span>#1 \u2013 Chili Piper\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.chilipiper.com\/\">Chili Piper<\/a> is an inbound sales automated software that comes with a designated lead routing function that allows businesses to schedule online meetings. You can collect information on your leads using web forms and route leads to representatives based on pre-set rules.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Top features include:\u00a0<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>CRM integrations\u00a0<\/li>\r\n<li>Reporting and analytics<\/li>\r\n<li>Feedback captures<\/li>\r\n<li>Rules-based routing<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_%E2%80%93_FreshSales\"><\/span>#2 \u2013 FreshSales<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.freshworks.com\/crm\/sales\/\">FreshSales<\/a> is a sales CRM software that comes with a lead distribution feature included. With FreshSales businesses can segment new leads into a range of categories based on specific criteria. This software also comes with an in-built phone compatible with local and toll-free numbers.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Top features include:\u00a0<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>CRM integrations\u00a0<\/li>\r\n<li>Reporting and analytics<\/li>\r\n<li>Feedback captures<\/li>\r\n<li>Rules-based routing<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_%E2%80%93_LeadSqaured\"><\/span>#3 \u2013 LeadSqaured<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.leadsquared.com\/\">LeadSquared<\/a> is a marketing automation and CRM software complete with its own in-built lead distribution automation. The lead distribution feature assigns leads to sales representatives based on customizable pre-set rules. With this software you can even set rules for individual sales reps. Another benefit of this software is that it also comes with lead capture and qualification features.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Top features include:\u00a0<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>CRM integrations\u00a0<\/li>\r\n<li>Reporting and analytics<\/li>\r\n<li>Rules-based routing<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Revamp_Your_Lead_Distribution\"><\/span>Revamp Your Lead Distribution!<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>It\u2019s time to go back to the fundamentals and revamp your lead distribution strategy for success.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Optimizing your lead distribution strategy with automated, rules-based lead routing will improve the effectiveness of your overall sales process and help your sales representatives nurture leads and convert prospects into sales. Implementing a lead distribution software is the best way to speed up response times and ensure that new leads are always directed to the best rep for the job!\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Lead At Scale is a B2B lead generation service. Our B2B sales specialists help companies <a href=\"https:\/\/leadsatscale.com\/\">generate high-quality B2B leads<\/a> and sales appointments with targeted <a href=\"https:\/\/leadsatscale.com\/b2b-cold-calling-services\/\">B2B cold calling services<\/a>, <a href=\"https:\/\/leadsatscale.com\/b2b-appointment-setting-services\/\">appointment setting<\/a> and <a href=\"https:\/\/leadsatscale.com\/outbound-call-center-services\/\">outbound call center operations<\/a>.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Click here to find out more and <a href=\"https:\/\/leadsatscale.com\/request-a-demo\/\">get an estimate<\/a>.\u00a0\u00a0<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>here are many reasons why effective lead-distribution is advantageous for businesses. It improves sales, streamlines buyer journeys.<\/p>\n","protected":false},"author":2,"featured_media":3839,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lead Distribution Fundamentals &amp; Best Practices + 3 Best Software Tools<\/title>\n<meta name=\"description\" content=\"Stay tuned for a quick-fire tour of all-important lead distribution fundamentals and best practices + our top 3 software recommendations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadsatscale.com\/insights\/lead-distribution-fundamentals-best-practices\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lead Distribution Fundamentals &amp; 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