here<\/a> to learn more.\u00a0<\/p>\r\n","protected":false},"excerpt":{"rendered":"If we asked you what the most powerful tool in a salesperson\u2019s toolbox was, what would you say? Cold calling? Email? Live events? Actually, studies show that it might just be their current customers! B2B referral programs are extremely powerful. Not only do they shorten the sales cycle and make a prospect more likely to…<\/p>\n","protected":false},"author":2,"featured_media":3805,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"\n
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