<\/span><\/h3>\r\n\r\n\r\n\r\nOne of the best ways to generate leads on LinkedIn is joining groups. If you want to reach a very niche or targeted group of LinkedIn users without running ads, groups are a great alternative.\u00a0<\/p>\r\n\r\n\r\n\r\n
LinkedIn groups are closed pages that focus on a specific niche or interest. In order to join the page, you have to ask to be accepted. When you\u2019re joining a LinkedIn group for prospecting purposes, be sure that you\u2019ll have value to offer and will contribute to the group, then join under your own name (not your company name.)<\/p>\r\n\r\n\r\n\r\n
Once you have been accepted into a group, fight the urge to create a post about your company, product, or service. This is a surefire way to either be ignored or be kicked out completely. The purpose of LinkedIn groups is to share knowledge, not to be an advertising outlet.\u00a0<\/p>\r\n\r\n\r\n\r\n
Instead, look for opportunities to be a resource, answer other member\u2019s questions, or share knowledge and\/or expertise you have. If the opportunity presents a natural way to work in a link to your website, go for it, but don\u2019t be overly pushy.\u00a0<\/p>\r\n\r\n\r\n\r\n
Continue sharing content and adding value to your group on a regular basis. Soon enough, other members will start to notice your contributions and want to know more about you and what you do. After a quick peek at your profile, they\u2019ll learn about you, your company, and exactly what value you may provide to them \u2013 what problem you may solve for them.<\/p>\r\n\r\n\r\n\r\n