{"id":1470,"date":"2021-03-01T09:44:00","date_gmt":"2021-03-01T09:44:00","guid":{"rendered":"https:\/\/leadsatscale.com\/?p=1470"},"modified":"2023-12-22T14:30:22","modified_gmt":"2023-12-22T14:30:22","slug":"b2b-sales-performance-metrics","status":"publish","type":"post","link":"https:\/\/leadsatscale.com\/insights\/b2b-sales-performance-metrics\/","title":{"rendered":"B2B Sales KPIs and Metrics You Should Track"},"content":{"rendered":"\r\n<p>When things are good it\u2019s always normal to question, \u201c<em>Could things be better<\/em>?\u201d In order to have a clear answer to that question you need to have sales performance metrics. Measuring the efforts and effectiveness of your sales team can be difficult. There are different types of B2B sales KPIs such as sales activity, average lead response time, and lead conversion rate.<\/p>\r\n\r\n\r\n\r\n<p>You want to ensure they are consistently doing the most they can with <a href=\"https:\/\/leadsatscale.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">b2b lead generation<\/a> and prospecting to bring in new sales for your organization. But you also know that a <a href=\"https:\/\/leadsatscale.com\/insights\/b2b-sales-strategies-to-win-more-customers\/\" target=\"_blank\" rel=\"noreferrer noopener\">B2B sales process<\/a> takes time, and sometimes, it also takes luck.<\/p>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/leadsatscale.com\/insights\/b2b-sales-performance-metrics\/#What_are_the_Best_Sales_KPIs_to_Measure_Sales_Performance\" title=\"What are the Best Sales KPIs to Measure Sales Performance\">What are the Best Sales KPIs to Measure Sales Performance<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/leadsatscale.com\/insights\/b2b-sales-performance-metrics\/#Activity\" title=\"Activity\">Activity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/leadsatscale.com\/insights\/b2b-sales-performance-metrics\/#Quality\" title=\"Quality\">Quality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/leadsatscale.com\/insights\/b2b-sales-performance-metrics\/#Conversion\" title=\"Conversion\u00a0\u00a0\">Conversion\u00a0\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/leadsatscale.com\/insights\/b2b-sales-performance-metrics\/#How_to_Help_Your_Sales_Team_Meet_Their_B2B_Sales_KPIs\" title=\"How to Help Your Sales Team Meet Their B2B Sales KPIs\u00a0\">How to Help Your Sales Team Meet Their B2B Sales KPIs\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/leadsatscale.com\/insights\/b2b-sales-performance-metrics\/#Keep_KPIs_Clear_Visible_and_Consistent\" title=\"Keep KPIs Clear, Visible, and Consistent\">Keep KPIs Clear, Visible, and Consistent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/leadsatscale.com\/insights\/b2b-sales-performance-metrics\/#Offer_Coaching_Not_Criticism\" title=\"Offer Coaching, Not Criticism\">Offer Coaching, Not Criticism<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/leadsatscale.com\/insights\/b2b-sales-performance-metrics\/#Review_Goals_Quarterly\" title=\"Review Goals Quarterly\">Review Goals Quarterly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/leadsatscale.com\/insights\/b2b-sales-performance-metrics\/#Give_Incentives\" title=\"Give Incentives\u00a0\">Give Incentives\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/leadsatscale.com\/insights\/b2b-sales-performance-metrics\/#Get_Your_Sales_Reps_Some_Help\" title=\"Get Your Sales Reps Some Help\u00a0\">Get Your Sales Reps Some Help\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\r\n\r\n\r\n\r\n<p><br \/>So how do you combat some of the traditionally <em>ill-defined<\/em> metrics used for measuring sales performance and come up with real, accurate b2b sales key performance indicators (KPIs)? What do you really need to track to help you gain visibility into your sales team&#8217;s progress?\u00a0<\/p>\r\n\r\n\r\n\r\n<p>That\u2019s exactly what we\u2019ll explore in this blog. Read on to find out what B2B sales KPIs you should be measuring for your <a href=\"https:\/\/leadsatscale.com\/insights\/how-to-manage-a-sales-team\/\" target=\"_blank\" rel=\"noreferrer noopener\">sales team<\/a> and how to help all of your sales reps achieve consistency and success.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1480\" style=\"width: 920px; height: 753px;\" src=\"https:\/\/leadsatscale.com\/wp-content\/uploads\/2021\/02\/Screenshot_1.png\" alt=\"b2b sales KPIs\" width=\"920\" height=\"753\" srcset=\"https:\/\/leadsatscale.com\/wp-content\/uploads\/2021\/02\/Screenshot_1.png 951w, https:\/\/leadsatscale.com\/wp-content\/uploads\/2021\/02\/Screenshot_1-300x246.png 300w, https:\/\/leadsatscale.com\/wp-content\/uploads\/2021\/02\/Screenshot_1-768x629.png 768w, https:\/\/leadsatscale.com\/wp-content\/uploads\/2021\/02\/Screenshot_1-380x311.png 380w, https:\/\/leadsatscale.com\/wp-content\/uploads\/2021\/02\/Screenshot_1-20x16.png 20w, https:\/\/leadsatscale.com\/wp-content\/uploads\/2021\/02\/Screenshot_1-190x156.png 190w, https:\/\/leadsatscale.com\/wp-content\/uploads\/2021\/02\/Screenshot_1-760x623.png 760w\" sizes=\"(max-width: 920px) 100vw, 920px\" \/>\r\n<figcaption class=\"wp-element-caption\"><a href=\"https:\/\/databox.com\/\">Image Source<\/a><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<h2 id=\"what-are-the-best-kpis-to-measure-for-my-sales-team-s\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_the_Best_Sales_KPIs_to_Measure_Sales_Performance\"><\/span>What are the Best Sales KPIs to Measure Sales Performance<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>There are three specific things every sales manager should be tracking to get a holistic view of their sales team\u2019s performance:<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>Activity<\/li>\r\n\r\n\r\n\r\n<li>Quality<\/li>\r\n\r\n\r\n\r\n<li>Conversions\u00a0<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Let\u2019s break these down below:<\/p>\r\n\r\n\r\n\r\n<h3 id=\"activity\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Activity\"><\/span>Activity<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>To put it simply, activity measures the day-to-day activities your salespeople perform in order to generate more leads and close more deals. The way you measure activity is going to depend on how your sales team normally approaches lead generation, but your <strong>KPIs could look something like the points below:<\/strong><\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>The number of outbound or cold calls made per day\u00a0<\/li>\r\n\r\n\r\n\r\n<li>The number of demos booked<\/li>\r\n\r\n\r\n\r\n<li>The number of meetings scheduled<\/li>\r\n\r\n\r\n\r\n<li>The number of outreach emails sent\u00a0<\/li>\r\n\r\n\r\n\r\n<li>The number of prospects in a salesperson\u2019s pipeline<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Because all of these metrics are so easily quantifiable, it makes it clear for sales managers to really understand what the daily output of effort looks like from each sales team member.<\/p>\r\n\r\n\r\n\r\n<p>For example, if you notice that the majority of your reps book between 1-3 demos per week, and another rep isn\u2019t able to book a demo for weeks, they may need additional training in that area since the KPI you\u2019re setting is obviously achievable.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Sales reps really don\u2019t have much power over how many responses they get to their cold email outreach or how many cold calls are answered, but they do have complete power over how many they send and make. Therefore, measuring the output is a better way to measure effort than a response rate would be.\u00a0<\/p>\r\n\r\n\r\n\r\n<h3 id=\"quality\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quality\"><\/span>Quality<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>The next B2B sales KPI to look at when understanding sales team performance is the quality of their <a href=\"https:\/\/leadsatscale.com\/insights\/building-strong-b2b-sales-pipeline\/\" target=\"_blank\" rel=\"noreferrer noopener\">pipeline<\/a>. This will really help shed some light on how well your salesperson is prospecting, and also how well they really understand your ideal customer.\u00a0<\/p>\r\n\r\n\r\n\r\n<p><strong>Quality can be measured through B2B sales KPIs like:<\/strong><\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>Email open rates<\/li>\r\n\r\n\r\n\r\n<li>Call back rates<\/li>\r\n\r\n\r\n\r\n<li>Trial Sign-ups vs. demos given<\/li>\r\n\r\n\r\n\r\n<li><a href=\"https:\/\/leadsatscale.com\/b2b-appointment-setting-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">Warm sales appointment setting<\/a><\/li>\r\n\r\n\r\n\r\n<li>How far do leads get in a rep\u2019s funnel\u00a0<\/li>\r\n\r\n\r\n\r\n<li>Warm lead generation\u00a0<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>These b2b sales metrics are easy to measure as well and should be able to tell you which of your salespeople have really perfected their prospecting and outreach methods, and which might need some work in this department.<\/p>\r\n\r\n\r\n\r\n<p>Measuring B2B sales KPIs is also a great way to get best practices that your sales reps can share with the rest of the team. For example, say you notice that one sales rep gets an email open rate of 60+% for every email they send out. Perhaps they can share what types of subject lines they are using and how they\u2019re building out their email list with the rest of the team.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"470\" class=\"wp-image-1482\" src=\"https:\/\/leadsatscale.com\/wp-content\/uploads\/2021\/02\/why-is-cro-important-768x470-1.png\" alt=\"measuring sales KPIs\" srcset=\"https:\/\/leadsatscale.com\/wp-content\/uploads\/2021\/02\/why-is-cro-important-768x470-1.png 768w, https:\/\/leadsatscale.com\/wp-content\/uploads\/2021\/02\/why-is-cro-important-768x470-1-300x184.png 300w, https:\/\/leadsatscale.com\/wp-content\/uploads\/2021\/02\/why-is-cro-important-768x470-1-380x233.png 380w, https:\/\/leadsatscale.com\/wp-content\/uploads\/2021\/02\/why-is-cro-important-768x470-1-190x116.png 190w, https:\/\/leadsatscale.com\/wp-content\/uploads\/2021\/02\/why-is-cro-important-768x470-1-760x465.png 760w, https:\/\/leadsatscale.com\/wp-content\/uploads\/2021\/02\/why-is-cro-important-768x470-1-20x12.png 20w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\r\n<figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.monsterinsights.com\/\">Image Source<\/a><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<h3 id=\"conversion\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conversion\"><\/span>Conversion\u00a0\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Conversion measures the outcome of all the activities mentioned above. Normally, conversion is measured by things like:<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>Quote to close ratios<\/li>\r\n\r\n\r\n\r\n<li>Sales by contact method<\/li>\r\n\r\n\r\n\r\n<li>Average conversion value<\/li>\r\n\r\n\r\n\r\n<li>Customer retainment<\/li>\r\n\r\n\r\n\r\n<li>Time to close\u00a0<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>While most sales managers focus on the list above to measure progress in their sales teams, you cannot rely solely on conversion KPIs to gauge success. Unless you pair conversions with the other two types of KPIs above, you really won\u2019t get the full picture of performance.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>For example, maybe one of your sales reps has a very low conversion value. However, you notice from the other KPIs above, that he or she is closing more deals than anyone else on the team. This might indicate that they are particularly skilled in faster yet lower-tier sales.<\/p>\r\n\r\n\r\n\r\n<p>Or, perhaps, one of your sales reps isn\u2019t closing many deals, but you notice that the majority of their prospects do move very far into the funnel. Perhaps their low close rate has less to do with their efforts and more to do with bad timing, bad luck, pricing, or some other issue out of their control.<br \/><br \/>For all of the KPIs mentioned above, there are things sales managers can do to help ensure that their team is consistently meeting goals and driving the business forward. And that\u2019s what we\u2019ll look at next:<\/p>\r\n\r\n\r\n\r\n<h2 id=\"how-to-help-your-b2b-sales-team-meet-their-kpi-goals\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Help_Your_Sales_Team_Meet_Their_B2B_Sales_KPIs\"><\/span>How to Help Your Sales Team Meet Their B2B Sales KPIs\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>After defining we defined how to measure sales performance, and how to set up your goals, let&#8217;s talk about the ways to achieve them.<\/p>\r\n\r\n\r\n\r\n<h3 id=\"keep-kpis-clear-visible-and-consistent\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Keep_KPIs_Clear_Visible_and_Consistent\"><\/span>Keep KPIs Clear, Visible, and Consistent<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Your B2B sales KPIs should never be something that management or leadership keeps to themselves. Instead, all sales metrics should be clear and visible to all members of your sales team. Your reps need to know how their performance is being measured, so they can ensure they\u2019re rising to the task.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>When you first set your key sales metrics, hold a meeting with your entire sales team and get their input on the structure of performance measurement. The more your team feels like they can own their goals, the more motivated they\u2019ll be to achieve them.\u00a0<\/p>\r\n\r\n\r\n\r\n<h3 id=\"offer-coaching-not-criticism\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Offer_Coaching_Not_Criticism\"><\/span>Offer Coaching, Not Criticism<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>If you notice that one of your salespeople is not meeting their sales metric regularly, or struggling in a particular area, offer coaching instead of criticism. Perhaps they need additional training in a certain area or mentorship in a particular part of their role.<\/p>\r\n\r\n\r\n\r\n<p>One surprising recent survey showed that <a href=\"https:\/\/www.ardentlearning.com\/blog\/what-is-the-forgetting-curve-in-sales-training\" target=\"_blank\" rel=\"noreferrer noopener\">84%<\/a> of all sales training is lost after 90 days, and <a href=\"https:\/\/www.rainmakervt.com\/blog\/82-of-b2b-decision-makers-think-salespersons-are-unprepared\/\" target=\"_blank\" rel=\"noreferrer noopener\">82%<\/a> of B2B decision-makers think sales reps are unprepared. What this tells us is that poor performers on your sales team may be trying their best, and simply falling short due to a lack of training.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>It\u2019s important to keep investing in your sales reps if you want to see them keep investing in your company.\u00a0<\/p>\r\n\r\n\r\n\r\n<h3 id=\"review-goals-quarterly\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Review_Goals_Quarterly\"><\/span>Review Goals Quarterly<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Company goals change. Maybe your original revenue target for the year seems really out of reach at the end of Q2, or maybe you launch a new product and priorities quickly shift. When these things happen, it\u2019s important to look at our KPIs and determine if they still make sense. If not, involve your team in the process of changing them to reflect the new goals.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Even if there hasn\u2019t been a major priority shift in your business, reviewing your sales performance metrics regularly (perhaps every quarter) is still a best practice. It will remind everyone what they are working toward and how close they are to achieving their goals.\u00a0<\/p>\r\n\r\n\r\n\r\n<h3 id=\"give-incentives\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Give_Incentives\"><\/span>Give Incentives\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Of course, your sales reps want to see your business achieve its goals. But when they\u2019re working on meeting their own sales productivity metrics, they likely also want to know what\u2019s in it for them.<\/p>\r\n\r\n\r\n\r\n<p>This is where an incentive structure can really come into play. Maybe you have bonuses for deals closed at your organization, and that\u2019s great. But do you have any other incentives in place for other KPIs being met?<\/p>\r\n\r\n\r\n\r\n<p>For example, if you are finding your <a href=\"https:\/\/leadsatscale.com\/insights\/cold-calling-tips-for-success\/\" target=\"_blank\" rel=\"noreferrer noopener\">sales team is really struggling to make cold calls<\/a>, perhaps you could create an incentive for any rep that meets their daily cold call goals for a week or a month. Or, if you have a rep who is prospecting really well, perhaps they get an incentive for sharing their tips with other team members.<\/p>\r\n\r\n\r\n\r\n<p>You can get pretty creative here, it depends on what your KPIs are and what you have found best motivates your team.\u00a0<\/p>\r\n\r\n\r\n\r\n<h3 id=\"get-your-sales-reps-some-help\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Get_Your_Sales_Reps_Some_Help\"><\/span>Get Your Sales Reps Some Help\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>If you\u2019re finding that your sales team is working as hard as they possibly can, but they\u2019re still not able to meet their KPIs, it may be time to bring in some outside help. Hiring a third-party company that can assist with prospecting; lead generation or <a href=\"https:\/\/leadsatscale.com\/b2b-cold-calling-services\/\">cold calling services<\/a> can make a world of difference in helping you achieve your business goals and scale more quickly.<br \/><br \/>For example, a company like <a href=\"https:\/\/leadsatscale.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Leads at Scale<\/a> can help you reach thousands of more prospects each month through cold calling services, assist with lead nurturing and qualifying, and deliver warm leads to your sales reps that are ready to close.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Interested in learning more? Book a demo with our team <a href=\"https:\/\/leadsatscale.com\/request-a-demo\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.\u00a0<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>That\u2019s exactly what we\u2019ll explore in this blog. Read on to find out what KPIs you should be measuring for your B2B sales team and how to help all of your sales reps achieve consistency and success.<\/p>\n","protected":false},"author":2,"featured_media":3831,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Essential B2B Sales KPIs that Every Company Should Measure<\/title>\n<meta name=\"description\" content=\"Discover the vital B2B sales KPIs your company needs to measure for success. Optimize performance and drive growth with actionable insights.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadsatscale.com\/insights\/b2b-sales-performance-metrics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Important Sales Performance Metrics Every Team Should Track\" \/>\n<meta property=\"og:description\" content=\"Wondering what to track to learn about your sales team&#039;s progress? 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