{"id":1323,"date":"2021-01-12T08:59:00","date_gmt":"2021-01-12T08:59:00","guid":{"rendered":"https:\/\/leadsatscale.com\/?p=1323"},"modified":"2024-02-19T19:56:35","modified_gmt":"2024-02-19T19:56:35","slug":"6-steps-of-an-effective-lead-generation-process","status":"publish","type":"post","link":"https:\/\/leadsatscale.com\/insights\/6-steps-of-an-effective-lead-generation-process\/","title":{"rendered":"How to Create a Flawless Lead Generation Process"},"content":{"rendered":"\r\n<p>Does your sales lead generation process feel&#8230; jumbled?\u00a0<\/p>\r\n\r\n\r\n\r\n<p>You\u2019re not alone! While many companies <strong><em>believe<\/em> their sales teams follow some sort of roadmap<\/strong>, it\u2019s often not defined, consistent, or uniform. And unfortunately, this leads to confusion, lower close rates, and longer sales cycles.<\/p>\r\n\r\n\r\n\r\n<p>The truth is it doesn\u2019t matter how talented your sales team is. If you don\u2019t have a clear and precise process for them to follow, they\u2019re more likely <a href=\"https:\/\/leadsatscale.com\/insights\/10-common-b2b-lead-generation-mistakes-to-avoid\/\" target=\"_blank\" rel=\"noreferrer noopener\">to be unsuccessful in their lead generation<\/a>.\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-center\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/leadsatscale.com\/insights\/6-steps-of-an-effective-lead-generation-process\/#What_Is_the_Lead_Generation_Process\" title=\"What Is the Lead Generation Process\">What Is the Lead Generation Process<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/leadsatscale.com\/insights\/6-steps-of-an-effective-lead-generation-process\/#6_Steps_for_a_Successful_Lead_Generation_Process\" title=\"6 Steps for a Successful Lead Generation Process\">6 Steps for a Successful Lead Generation Process<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/leadsatscale.com\/insights\/6-steps-of-an-effective-lead-generation-process\/#Align_your_Sales_Marketing_and_Product_Teams\" title=\"Align your Sales, Marketing, and Product Teams\">Align your Sales, Marketing, and Product Teams<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/leadsatscale.com\/insights\/6-steps-of-an-effective-lead-generation-process\/#Automate_Repetitive_Tasks\" title=\" Automate Repetitive Tasks\"> Automate Repetitive Tasks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/leadsatscale.com\/insights\/6-steps-of-an-effective-lead-generation-process\/#Move_into_the_Lead_Generation_Phase\" title=\"Move into the Lead Generation Phase\u00a0\">Move into the Lead Generation Phase\u00a0<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/leadsatscale.com\/insights\/6-steps-of-an-effective-lead-generation-process\/#Inbound_Strategies\" title=\"Inbound Strategies\">Inbound Strategies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/leadsatscale.com\/insights\/6-steps-of-an-effective-lead-generation-process\/#Outbound_Strategies\" title=\"Outbound Strategies\u00a0\">Outbound Strategies\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/leadsatscale.com\/insights\/6-steps-of-an-effective-lead-generation-process\/#Efficient_Prospect_Research\" title=\"Efficient Prospect Research\">Efficient Prospect Research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/leadsatscale.com\/insights\/6-steps-of-an-effective-lead-generation-process\/#Segment_Your_Prospects_and_Customers\" title=\"Segment Your Prospects and Customers\">Segment Your Prospects and Customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/leadsatscale.com\/insights\/6-steps-of-an-effective-lead-generation-process\/#Create_a_Standard_Plan_for_Outreach_and_Nurturing_Leads\" title=\"Create a Standard Plan for Outreach and Nurturing Leads\u00a0\">Create a Standard Plan for Outreach and Nurturing Leads\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_the_Lead_Generation_Process\"><\/span>What Is the Lead Generation Process<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Lead generation processes should be clearly laid out, documented, and trained in your sales teams as a set of repeatable steps they can use to convert prospects into customers. In fact, one recent <a href=\"https:\/\/hbr.org\/2015\/01\/companies-with-a-formal-sales-process-generate-more-revenue\" target=\"_blank\" rel=\"noreferrer noopener\">study<\/a> showed B2B companies that do have a defined, formal lead generation process and sales lead management experienced <strong>18% more revenue growth<\/strong> compared to companies that didn\u2019t.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Steps_for_a_Successful_Lead_Generation_Process\"><\/span>6 Steps for a Successful Lead Generation Process<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>So how do you formulate such a process? Below we\u2019ll share how to create an effective, consistent, and successful sales lead generation process in 6 simple steps.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Align_your_Sales_Marketing_and_Product_Teams\"><\/span>Align your Sales, Marketing, and Product Teams<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/leadsatscale.com\/insights\/how-to-manage-a-sales-team\/\" target=\"_blank\" rel=\"noreferrer noopener\">Your sales teams<\/a> should not be working in a silo. In order for them to be as effective and efficient with sales lead management and generation as possible, your salespeople should be working closely with your marketing and product teams.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Marketing plays a big role in forming the opinions of your prospects and leads \u2014 both before and after interaction with your sales teams. It also plays a large role in qualifying leads.<\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/blog.hubspot.com\/sales\/stats-that-prove-the-power-of-smarketing-slideshare\" target=\"_blank\" rel=\"noreferrer noopener\">Statistics<\/a> show that:<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li><strong>87% <\/strong>of sales and marketing leaders say collaboration between sales and marketing enables critical business growth<\/li>\r\n\r\n\r\n\r\n<li><strong>94%<\/strong> of top-performing salespeople in a recent survey called the marketing leads they receive either &#8221;excellent&#8221; or &#8221;good.&#8221;<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>So how does sales and marketing alignment accomplish this? Marketing teams support sales by<strong> creating helpful, relevant content to help move prospects<\/strong> along the sales cycle and nurture prospect relationships.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>In order for these touch points to work together harmoniously, sales and marketing teams must be in constant contact about what\u2019s top of mind for clients, and what their hesitations or pain points are. The same goes for sales and product teams as well.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Your individual teams should agree on items such as:<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>Important definitions and criteria<\/li>\r\n\r\n\r\n\r\n<li>The lead management process (and who is responsible for each step)<\/li>\r\n\r\n\r\n\r\n<li><a href=\"https:\/\/leadsatscale.com\/insights\/b2b-sales-performance-metrics\/\" target=\"_blank\" rel=\"noreferrer noopener\">KPIs<\/a>, benchmarks, and monthly, quarterly, and annual goals\u00a0<\/li>\r\n\r\n\r\n\r\n<li>What reports are important to generate and distribute to all key stakeholders\u00a0<\/li>\r\n\r\n\r\n\r\n<li>Etc&#8230;<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n\r\n<p>If you feel your teams are not currently aligned, you need to get them together for a meeting. Most times a half-day intensive get-together to sort out any kinks is more than sufficient. Following this get-together, each member will leave the meeting with a better vision of the overall lead generation methods\u00a0and how they should function.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"870\" height=\"458\" class=\"wp-image-1326\" src=\"https:\/\/leadsatscale.com\/wp-content\/uploads\/2021\/01\/benefits_of_marketing_automation.png\" alt=\"b2b lead generation process\" srcset=\"https:\/\/leadsatscale.com\/wp-content\/uploads\/2021\/01\/benefits_of_marketing_automation.png 870w, https:\/\/leadsatscale.com\/wp-content\/uploads\/2021\/01\/benefits_of_marketing_automation-300x158.png 300w, https:\/\/leadsatscale.com\/wp-content\/uploads\/2021\/01\/benefits_of_marketing_automation-768x404.png 768w, https:\/\/leadsatscale.com\/wp-content\/uploads\/2021\/01\/benefits_of_marketing_automation-380x200.png 380w, https:\/\/leadsatscale.com\/wp-content\/uploads\/2021\/01\/benefits_of_marketing_automation-20x11.png 20w, https:\/\/leadsatscale.com\/wp-content\/uploads\/2021\/01\/benefits_of_marketing_automation-190x100.png 190w, https:\/\/leadsatscale.com\/wp-content\/uploads\/2021\/01\/benefits_of_marketing_automation-760x400.png 760w\" sizes=\"(max-width: 870px) 100vw, 870px\" \/>\r\n<figcaption class=\"wp-element-caption\"><a href=\"https:\/\/review42.com\/resources\/marketing-automation-statistics\/#:~:text=63%25%20of%20marketers%20plan%20to,marketing%20automation%20budget%20in%202019.&amp;text=Increasing%20lead%20generation%20(61%25),to%20improve%20their%20campaign%20targeting.\" target=\"_blank\" rel=\"noreferrer noopener\">Image Source<\/a><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Automate_Repetitive_Tasks\"><\/span><br \/>Automate Repetitive Tasks<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>One of the most important (and overlooked) parts of creating an effective lead generation process is implementing automation wherever possible. Not only does automation help free your sales teams up from performing monotonous tasks, but it also reduces the chances of things slipping through the cracks.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>The efficiency that can be added to your sales lead generation process through automation is astounding. According to <a href=\"https:\/\/www.mckinsey.com\/capabilities\/mckinsey-digital\/our-insights\/four-fundamentals-of-workplace-automation\" target=\"_blank\" rel=\"noreferrer noopener\">a recent study<\/a>,<strong> 45% of current paid activities<\/strong> can be automated by today\u2019s technology (an equivalent of $2 trillion in total annual wages)!<\/p>\r\n\r\n\r\n\r\n<p>So, what are some common tasks that your sales teams can automate? Try starting with these:<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>Lead scoring and prioritization<\/li>\r\n\r\n\r\n\r\n<li><a href=\"https:\/\/hunter.io\/blog\/how-to-write-a-follow-up-email\/\" target=\"_blank\" rel=\"noreferrer noopener\">Follow-up and catch-up emails<\/a><\/li>\r\n\r\n\r\n\r\n<li>Scheduling calls and meetings<\/li>\r\n\r\n\r\n\r\n<li>And lead list building\u00a0<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>There are hundreds of <a href=\"https:\/\/adrack.com\/blog\/what-is-crm-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer relationship management software<\/a> packages available to assist in easily automating all of the above\u2014 and more.\u00a0<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Move_into_the_Lead_Generation_Phase\"><\/span>Move into the Lead Generation Phase\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>It\u2019s in the lead generation methods\u00a0that the real <em>meat and potatoes<\/em> of your process occur.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Normally, a lead generation comes from two different streams: inbound strategies and outbound strategies. Let\u2019s take a look at both and how they can work together in your process:<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Inbound_Strategies\"><\/span>Inbound Strategies<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>Inbound strategies for lead generation include <a href=\"https:\/\/leadsatscale.com\/insights\/social-media-for-b2b-lead-generation\/\" target=\"_blank\" rel=\"noreferrer noopener\">things such as social media<\/a>, blogging, SEO, email campaigns, etc. They\u2019re meant to capture and keep the attention of targeted B2B buyers who may be interested in your product or service.\u00a0<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Outbound_Strategies\"><\/span>Outbound Strategies\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>Outbound strategies include outreach tactics such as <a href=\"https:\/\/leadsatscale.com\/b2b-cold-calling-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">cold calling<\/a>, cold emails, direct mail, trade show attendance, and online advertising.<\/p>\r\n\r\n\r\n\r\n<p>In order to capture the largest number of leads possible, your sales and marketing teams should be working together on implementing all of these <a href=\"https:\/\/leadsatscale.com\/insights\/lead-generation-strategies-for-b2b-businesses\/\" target=\"_blank\" rel=\"noreferrer noopener\">lead generation strategies<\/a> in parallel. Lead generation is a responsibility for <em>both<\/em> departments, but there should be a clear separation of responsibilities as well. (For example, marketing handles email campaigns while sales do the cold calling.)\u00a0<\/p>\r\n\r\n\r\n\r\n<p><strong><em>Lead generation hint:<\/em><\/strong><em> Do not let your sales teams overlook the importance of performing cold outreach! <\/em><em>75%<\/em><em> of prospects in many industries have attended an event or scheduled a meeting based on cold email or call.\u00a0<\/em><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" class=\"wp-image-1381\" src=\"https:\/\/leadsatscale.com\/wp-content\/uploads\/2021\/01\/christiann-koepke-dQyS2pMYtok-unsplash-1-1024x683.jpg\" alt=\"lead generation methods\" srcset=\"https:\/\/leadsatscale.com\/wp-content\/uploads\/2021\/01\/christiann-koepke-dQyS2pMYtok-unsplash-1-1024x683.jpg 1024w, https:\/\/leadsatscale.com\/wp-content\/uploads\/2021\/01\/christiann-koepke-dQyS2pMYtok-unsplash-1-300x200.jpg 300w, https:\/\/leadsatscale.com\/wp-content\/uploads\/2021\/01\/christiann-koepke-dQyS2pMYtok-unsplash-1-768x512.jpg 768w, https:\/\/leadsatscale.com\/wp-content\/uploads\/2021\/01\/christiann-koepke-dQyS2pMYtok-unsplash-1-380x253.jpg 380w, https:\/\/leadsatscale.com\/wp-content\/uploads\/2021\/01\/christiann-koepke-dQyS2pMYtok-unsplash-1-190x127.jpg 190w, https:\/\/leadsatscale.com\/wp-content\/uploads\/2021\/01\/christiann-koepke-dQyS2pMYtok-unsplash-1-760x507.jpg 760w, https:\/\/leadsatscale.com\/wp-content\/uploads\/2021\/01\/christiann-koepke-dQyS2pMYtok-unsplash-1-20x13.jpg 20w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\r\n<figcaption class=\"wp-element-caption\"><a href=\"https:\/\/unsplash.com\/photos\/dQyS2pMYtok\">Image Source<\/a><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Efficient_Prospect_Research\"><\/span>Efficient Prospect Research<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Prospect research can become a bit of a time-suck for your inside sales teams. In order to keep your sales lead generation process as successful as possible, you\u2019ll need to find areas where you can make this phase more efficient.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>One way to do this is to create a research plan for your sales teams. This plan can include:<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>All of the best <a href=\"https:\/\/www.cognism.com\/best-b2b-prospecting-tools\" target=\"_blank\" rel=\"noreferrer noopener\">websites to find information on your prospects<\/a> (for example, LinkedIn, Hoovers, or Data.com)\u00a0<\/li>\r\n\r\n\r\n\r\n<li>Any information about your prospect that\u2019s been collected by marketing (if they\u2019ve ever visited your website, etc.)<\/li>\r\n\r\n\r\n\r\n<li>A guideline on how long to spend researching each prospect<\/li>\r\n\r\n\r\n\r\n<li>An easy-to-follow template for them to follow in recording prospect information<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>These simple additions to your b2b sales lead generation process can encourage a shorter research phase and make more time for active outreach.\u00a0<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Segment_Your_Prospects_and_Customers\"><\/span>Segment Your Prospects and Customers<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Once your sales team has a list of research, contacted, and <a href=\"https:\/\/leadsatscale.com\/insights\/b2b-lead-qualification\/\" target=\"_blank\" rel=\"noreferrer noopener\">qualified leads,<\/a> you\u2019ll want to have them sorted in order to segment them. Use the segmented lists to nurture leads with relevant, highly targeted content and personalized email communications.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>You can also segment your leads by leveraging scoring for prioritization in order to help your sales teams manage their time.\u00a0<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_a_Standard_Plan_for_Outreach_and_Nurturing_Leads\"><\/span>Create a Standard Plan for Outreach and Nurturing Leads\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Nurturing your leads is an important part of the b2b sales lead generation process. As most salespeople know, it takes about 8 touches on average with a prospect to close a deal.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>It\u2019s important not to simply leave your <a href=\"https:\/\/leadsatscale.com\/insights\/b2b-lead-nurturing-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener\">lead nurturing process<\/a> up to interpretation. There should be a very clear standard outline for your team to follow. For example, your guidelines could include points like this:<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>If you haven\u2019t heard from a prospect in 3 days, send an email\u00a0<\/li>\r\n\r\n\r\n\r\n<li>If your prospect responds, do x, and if they don\u2019t do y<\/li>\r\n\r\n\r\n\r\n<li>Follow up with cold prospects every 6 weeks<\/li>\r\n\r\n\r\n\r\n<li>If a prospect has been cold for 6 months, add them to an automated marketing lead nurture list\u00a0<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Of course, everyone\u2019s process for nurturing leads will vary. You\u2019ll need to set up your own unique plan based on your average sales cycle and typical contact points.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Of course, once your sales teams have completed the steps above, all that\u2019s left to do is close and retain your new customers! Hopefully, by implementing a process that uses the 6 steps above, you\u2019ll have plenty of leads in your pipeline.\u00a0<\/p>\r\n\r\n\r\n\r\n<p><em>If you\u2019re looking to maximize your lead generation efficiency, even more, consider <a href=\"https:\/\/leadsatscale.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">outsourcing your entire lead generation process to Leads At Scale<\/a>. Our experienced team handles all of the prospecting, cold calling, qualifying, follow-up, and <a href=\"https:\/\/leadsatscale.com\/b2b-appointment-setting-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">appointment setting<\/a> for you. We help B2B companies generate well-qualified leads and warm sales appointments that are ready to be closed, freeing up your sales team to focus on advancing relationships and closing sales, and allowing you to grow your business.<\/em><\/p>\r\n\r\n\r\n\r\n<p><em>Interested? Learn more <\/em><a href=\"https:\/\/leadsatscale.com\/outbound-sales-services\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>here<\/em><\/a><em>.\u00a0<\/em><\/p>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>The truth is it doesn\u2019t matter how talented your sales team is. If you don\u2019t have a clear and precise process for them to follow, they\u2019re more likely to be unsuccessful in their lead generation. <\/p>\n","protected":false},"author":2,"featured_media":3810,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Step-by-Step Guide to a Successful Lead Generation Process<\/title>\n<meta name=\"description\" content=\"Optimize your lead generation process to maximize busines&#039;s potential and boost sales. Discover proven techniques to attract, and convert high-quality leads\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadsatscale.com\/insights\/6-steps-of-an-effective-lead-generation-process\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Steps Of A More Effective Lead Generation Proccess\" \/>\n<meta property=\"og:description\" content=\"Wondering how to handle your b2b lead generation process to nurture leads into customers? 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