{"id":1113,"date":"2020-12-10T20:00:00","date_gmt":"2020-12-10T20:00:00","guid":{"rendered":"https:\/\/leadsatscale.com\/?p=1113"},"modified":"2024-01-22T12:40:52","modified_gmt":"2024-01-22T12:40:52","slug":"sales-prospecting-outsourcing-cost","status":"publish","type":"post","link":"https:\/\/leadsatscale.com\/insights\/sales-prospecting-outsourcing-cost\/","title":{"rendered":"How Much Does It Cost to Outsource Sales?"},"content":{"rendered":"\r\n<p>Many companies are considering outsourcing their <a href=\"https:\/\/leadsatscale.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">B2B lead generation services<\/a>. This is a logical consideration and one that will allow you to leverage additional resources to help regain sales traction lost during these past months of the COVID-19 pandemic.<\/p>\r\n\r\n\r\n\r\n<p>The most frequently asked question I hear from CEOs and sales professionals considering this option is: <strong><em>How much will it cost to outsource my prospecting and sales calls?<\/em><\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-center\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/leadsatscale.com\/insights\/sales-prospecting-outsourcing-cost\/#What_Factors_Affect_The_Cost_Of_Sales_Outsourcing\" title=\"What Factors Affect The Cost Of Sales Outsourcing?\">What Factors Affect The Cost Of Sales Outsourcing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/leadsatscale.com\/insights\/sales-prospecting-outsourcing-cost\/#Comparing_Your_Options_For_Lead_Generation_Sales_Prospecting_And_Qualified_Appointment_Setting\" title=\"Comparing Your Options For Lead Generation, Sales Prospecting, And Qualified Appointment Setting\">Comparing Your Options For Lead Generation, Sales Prospecting, And Qualified Appointment Setting<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/leadsatscale.com\/insights\/sales-prospecting-outsourcing-cost\/#Offshoring\" title=\"Offshoring\">Offshoring<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/leadsatscale.com\/insights\/sales-prospecting-outsourcing-cost\/#Telemarketers\" title=\"Telemarketers\">Telemarketers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/leadsatscale.com\/insights\/sales-prospecting-outsourcing-cost\/#In-house_Inside_Sales_TeamBusiness_Development_Team\" title=\"In-house Inside Sales Team\/Business Development Team\">In-house Inside Sales Team\/Business Development Team<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/leadsatscale.com\/insights\/sales-prospecting-outsourcing-cost\/#Outsourced_Business_Development_Team\" title=\"Outsourced Business Development Team\">Outsourced Business Development Team<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/leadsatscale.com\/insights\/sales-prospecting-outsourcing-cost\/#Two_More_Very_Important_Questions_To_Ask_Before_Outsourcing_Sales\" title=\"Two More Very Important Questions To Ask Before Outsourcing Sales\">Two More Very Important Questions To Ask Before Outsourcing Sales<\/a><\/li><\/ul><\/nav><\/div>\n\r\n\r\n\r\n\r\n<p>Although many variables go into the answer, I will do my best to explain these factors and compare &amp; contrast the different options for you to consider when outsourcing sales and marketing.<\/p>\r\n\r\n\r\n\r\n<p>In addition to the question of cost, there are two more important questions you should be asking when considering an outsourced sales force. I will address them both at the end of this article. One caveat &#8211; Before we begin comparing options you must realize, regardless of the price charged, not all B2B lead generation companies or options are created equal.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Factors_Affect_The_Cost_Of_Sales_Outsourcing\"><\/span>What Factors Affect The Cost Of Sales Outsourcing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<ul>\r\n<li>The volume of calls required<\/li>\r\n\r\n\r\n\r\n<li>The timeframe these calls need to be made within<\/li>\r\n\r\n\r\n\r\n<li>The number of call attempts requested<\/li>\r\n\r\n\r\n\r\n<li>The amount of follow-up required<\/li>\r\n\r\n\r\n\r\n<li>The quality of the prospect or contact list<\/li>\r\n\r\n\r\n\r\n<li>The average call duration of your prospecting calls<\/li>\r\n\r\n\r\n\r\n<li>The average contact-rate<\/li>\r\n\r\n\r\n\r\n<li>The average appointment-setting rate<\/li>\r\n\r\n\r\n\r\n<li>The type of call:\r\n<ul>\r\n<li><em>Introductory<\/em> \u2013 Cold calls with no existing relationship<\/li>\r\n\r\n\r\n\r\n<li><em>Nurture<\/em> \u2013 To nurture an already existing relationship<\/li>\r\n\r\n\r\n\r\n<li><em>Follow-up<\/em> \u2013 In a follow-up to previous interaction(s); to provide branded sales &amp; marketing collateral; etc.<\/li>\r\n\r\n\r\n\r\n<li><em>Update information<\/em> \u2013 To update contact information in an out-of-date contact database<\/li>\r\n\r\n\r\n\r\n<li><em>Up-sell\/Cross-sell<\/em> \u2013 To introduce additional or supplemental products or services<\/li>\r\n\r\n\r\n\r\n<li><em>Customer\/Client Satisfaction Survey<\/em> \u2013 An unbiased survey of your products or services<\/li>\r\n<\/ul>\r\n<\/li>\r\n\r\n\r\n\r\n<li>The complexity of your product or service.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>As you can see, there are many different variables to considering outsourced sales management!<\/p>\r\n\r\n\r\n\r\n<p>To be successful, you need to start by examining your business&#8217;s sales goals &amp; objectives. Then you need to identify and <strong>prioritize each variable&#8217;s importance<\/strong> with respect to the success of the overall project. To paraphrase Stephen Covey, you must begin with the end in mind. When someone has a conversation with us at <a href=\"https:\/\/leadsatscale.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Leads at Scale<\/a> about outsourcing sales, prospecting &amp; cold calls, and appointment setting, for example, we spend a great deal of time thoroughly exploring all of their goals and objectives to develop a recommendation tailored to their specific needs.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"523\" class=\"wp-image-1134\" src=\"https:\/\/leadsatscale.com\/wp-content\/uploads\/2020\/11\/Cold-Calls-Help-768x523-1.jpg\" alt=\"Statistics about cold calls and sales outsourcing\" srcset=\"https:\/\/leadsatscale.com\/wp-content\/uploads\/2020\/11\/Cold-Calls-Help-768x523-1.jpg 768w, https:\/\/leadsatscale.com\/wp-content\/uploads\/2020\/11\/Cold-Calls-Help-768x523-1-300x204.jpg 300w, https:\/\/leadsatscale.com\/wp-content\/uploads\/2020\/11\/Cold-Calls-Help-768x523-1-380x259.jpg 380w, https:\/\/leadsatscale.com\/wp-content\/uploads\/2020\/11\/Cold-Calls-Help-768x523-1-20x14.jpg 20w, https:\/\/leadsatscale.com\/wp-content\/uploads\/2020\/11\/Cold-Calls-Help-768x523-1-190x129.jpg 190w, https:\/\/leadsatscale.com\/wp-content\/uploads\/2020\/11\/Cold-Calls-Help-768x523-1-760x518.jpg 760w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\r\n<figcaption class=\"wp-element-caption\"><a href=\"https:\/\/financesonline.com\/cold-calling-statistics\/#link22\">Image Source<\/a><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Comparing_Your_Options_For_Lead_Generation_Sales_Prospecting_And_Qualified_Appointment_Setting\"><\/span>Comparing Your Options For Lead Generation, Sales Prospecting, And Qualified Appointment Setting<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Campaign-based lead generation tends to be much more encompassing and <strong>provides a true 1:1 interaction <\/strong>between a business development specialist and your prospect. As a result, due to multiple moving parts, strategies, shifting tactics, and fine-tuning the <a href=\"https:\/\/leadsatscale.com\/insights\/sales-follow-up-call\/\" target=\"_blank\" rel=\"noreferrer noopener\">follow-up<\/a>, live person campaigns tend to be more expensive than automated campaigns (i.e. bots; email blasts; social media posts or ads; etc.) They are inherently much more personal, targeted, and interactive. And they are far more effective than blind, automated campaigns! Let\u2019s explore a few of the options you have available for consideration:<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Offshoring\"><\/span><strong>Offshoring<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Offshoring your lead generation, sales prospecting and appointment-setting cold calls is typically the cheapest option available. <em>Be very cautious, however!<\/em> Remember, you get what you pay for! Offshore companies not only do <strong>not do a good job pre-qualifying<\/strong> your sales leads but they also undoubtedly alienate and turn off your prospects by conveying a poor image of your company brand!<\/p>\r\n\r\n\r\n\r\n<p><strong>The typical price range for offshoring: is $800 &#8211; $2,000 per FTE per month<\/strong> <em>(depending upon the region the Business Development Specialists are in)<\/em><\/p>\r\n\r\n\r\n\r\n<p><strong>Pros:<\/strong><\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>Cheap, compared to other options, on a cost-per-call basis<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p><strong>Cons:<\/strong><\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>Voice &amp; accent issues<\/li>\r\n\r\n\r\n\r\n<li>Cannot match the cultural knowledge and soft skills found with US-based calls<\/li>\r\n\r\n\r\n\r\n<li>Can alienate prospects because the calls are outsourced\u00a0sales force overseas<\/li>\r\n\r\n\r\n\r\n<li>Very low lead quality<\/li>\r\n\r\n\r\n\r\n<li>Rarely involves <a href=\"https:\/\/leadsatscale.com\/insights\/b2b-lead-nurturing-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener\">lead nurturing<\/a> and follow-up functions<\/li>\r\n\r\n\r\n\r\n<li>Typically, not much background or context behind the calls \u2013 heavily reliant on scripts<\/li>\r\n\r\n\r\n\r\n<li>Poor representation of your company brand and messaging<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Telemarketers\"><\/span><strong>Telemarketers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>For obvious reasons, using a telemarketing company will often be the <strong>cheapest onshore option<\/strong> for sales outsourcing. It can be a good option when it comes to out<\/p>\r\n\r\n\r\n\r\n<p>sourcing sales for startups. Telemarketing is not viewed in the professional sales arena as a permanent solution. However, it is often a short-term solution to a long-term problem. Although its initial costs are normally less than outsourcing to a professional business development company, its long-term cost is often much greater. When your sales team cannot make enough prospecting cold calls, the immediate thought is to increase the <em>number<\/em> of calls. This ignores the importance of the <em>quality<\/em> of the calls; the value of nurturing your prospects; and the value of <a href=\"https:\/\/leadsatscale.com\/insights\/b2b-lead-qualification\/\" target=\"_blank\" rel=\"noreferrer noopener\">qualifying your prospects<\/a>. This drives up incremental costs and greatly increases your opportunity costs!<\/p>\r\n\r\n\r\n\r\n<p>While there may be a time and place for using telemarketing, <a href=\"https:\/\/leadsatscale.com\/insights\/b2b-sales-strategies-to-win-more-customers\/\" target=\"_blank\" rel=\"noreferrer noopener\">B2B sales<\/a> are not one of them. Telemarketing is typically a boiler-room type of environment; is very heavily scripted; is transactional; and is driven by quantity versus quality.<\/p>\r\n\r\n\r\n\r\n<p><strong>The typical price range for telemarketers:\u00a0 $1,500+ per month, depending on how many calls are required each month, the length\/term of your contract, and the complexity of your product or service.<\/strong><\/p>\r\n\r\n\r\n\r\n<p><strong>Pros:<\/strong><\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>(Typically) Less expensive compared to other options on a cost-per-call basis<\/li>\r\n\r\n\r\n\r\n<li>Potential to generate a high volume of calls<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p><strong>Cons:<\/strong><\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>Very \u2018transactional\u2019 in nature vs. conversational in tone<\/li>\r\n\r\n\r\n\r\n<li>Focused on churning through high volumes of calls \u2013 quantity vs. quality<\/li>\r\n\r\n\r\n\r\n<li>Rarely involves lead nurturing and\/or follow-up functions<\/li>\r\n\r\n\r\n\r\n<li>No dedicated resource \u2013 Since this is script-based, whoever is on the clock can be utilized on the campaign<\/li>\r\n\r\n\r\n\r\n<li>Can alienate prospects because the calls are, and sound, heavily scripted<\/li>\r\n\r\n\r\n\r\n<li>Not much background or context behind the calls \u2013 again, heavily reliant on scripts<\/li>\r\n\r\n\r\n\r\n<li>Low lead quality \u2013 historically a high percentage of appointments fall through as not being valid or qualified<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"In-house_Inside_Sales_TeamBusiness_Development_Team\"><\/span><strong>In-house Inside Sales Team\/Business Development Team<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Many think the easiest option is to handle their Inside Sales or Business Development in-house. In certain cases, this may be true. There are two key considerations to think through with this option. First, the obvious &#8211; If this was truly a viable option, why explore outsourcing? And, second, the ROI achieved by internal teams is typically much less than outsourcing due to a lack of consistency; standard processes\/procedures; and lack of software &amp; tools which improve efficiency. In addition, these functions are typically performed on a part-time basis in addition to multiple other job functions required of the <a href=\"https:\/\/leadsatscale.com\/insights\/how-to-manage-a-sales-team\/\" target=\"_blank\" rel=\"noreferrer noopener\">inside and outside sales team<\/a>, thereby limiting the volume of prospecting sales calls you can achieve weekly or monthly.<\/p>\r\n\r\n\r\n\r\n<p><strong>Typical price range:<\/strong>\u00a0 The average Inside Sales Representative salary in the United States is\u00a0$47,757\u00a0as of October 2020, but the range typically falls <a href=\"https:\/\/www.salary.com\/research\/salary\/benchmark\/inside-sales-representative-i-salary\" target=\"_blank\" rel=\"noreferrer noopener\">between\u00a0$41,108\u00a0and\u00a0$55,464<\/a>. <em>(before bonuses and benefits)<\/em><\/p>\r\n\r\n\r\n\r\n<p><strong>Pros:<\/strong><\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>Internal employees \u2013 deeper product knowledge<\/li>\r\n\r\n\r\n\r\n<li>On-site \u2013 face-to-face<\/li>\r\n\r\n\r\n\r\n<li>(Potentially) Higher lead quality than offshore or telemarketing options<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p><strong>Cons:<\/strong><\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>Hands-on management time and effort required<\/li>\r\n\r\n\r\n\r\n<li>Time off requirements \u2013 vacation time, sick time, PTO, etc.<\/li>\r\n\r\n\r\n\r\n<li>Other responsibilities when the internal person is not dedicated to making prospecting sales cold calls as their primary job function<\/li>\r\n\r\n\r\n\r\n<li>Typically, the most expensive of the available options<\/li>\r\n\r\n\r\n\r\n<li>Less efficient \u2013 Studies show Inside Sales Teams typically make 5-7 calls per hour<\/li>\r\n\r\n\r\n\r\n<li>Less effective \u2013 Studies show Inside Sales Teams typically cease following up after 4 unsuccessful attempts to reach a prospect. Studies further show prospects typically take 9.2 touches before seriously engaging with a new vendor\/supplier.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Outsourced_Business_Development_Team\"><\/span><strong>Outsourced Business Development Team<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Lastly, an outsourced Business Development Team can easily become an extension of your sales team! Everyone internally and externally should be on the same page and moving in the same direction! This option typically checks the greatest number of boxes in your consideration. And, because of the \u2018shared services\u2019 nature of this model, this option typically provides the biggest \u2018bang for your buck\u2019 with the shortest ramp-up and delivery time.<\/p>\r\n\r\n\r\n\r\n<p><strong>Typical price range:\u00a0 $2,000 to $7,500 per month<\/strong> <em>(depending on the type of project; time frame; the volume of calls to be made monthly; etc.)<\/em><\/p>\r\n\r\n\r\n\r\n<p><strong>Pros:<\/strong><\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>Typically, well trained and positioned for success<\/li>\r\n\r\n\r\n\r\n<li>Greater efficiencies than inside sales teams \u2013 15-20 calls per hour on average<\/li>\r\n\r\n\r\n\r\n<li>High lead quality<\/li>\r\n\r\n\r\n\r\n<li>Better qualified prospects, which lead to a higher close ratio for your sales team<\/li>\r\n\r\n\r\n\r\n<li>Lower cost per FTE due to the \u2018shared services\u2019 or <em>\u2018Uber\/Netflix model\u2019<\/em><\/li>\r\n\r\n\r\n\r\n<li>Additional annual revenue generated from greater efficiencies, better-qualified prospects, and lower cost per FTE, which leads to,<\/li>\r\n\r\n\r\n\r\n<li>Greater ROI<\/li>\r\n\r\n\r\n\r\n<li><a href=\"https:\/\/semify.com\/?Scaling-Your-Business:-What-You-Should-Know-and-Why-You-Should-Work-with-a-White-Label-Agency&amp;AID=1804\" target=\"_blank\" rel=\"noreferrer noopener\">Scalable<\/a> \u2013 due to the shared services nature of this model you can ramp up quickly and easily<\/li>\r\n\r\n\r\n\r\n<li>The ability to flex volumes up\/down to meet short turnaround timeframes or deadlines (i.e., upcoming trade shows or events; a survey project; etc.)<\/li>\r\n\r\n\r\n\r\n<li>The ability to leverage dedicated FTEs to meet shifting project priorities (i.e., easily shift from a lead generation campaign; to a lead nurturing campaign; to a database clean-up campaign; to an up-sell\/cross-sell campaign; to a customer\/client satisfaction survey; etc.)<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p><strong>Cons:<\/strong><\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>Off-site \u2013 Easy for on-site mgmt. team to fall into the \u2018out of sight\/out of mind\u2019 trap<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"527\" class=\"wp-image-1135\" src=\"https:\/\/leadsatscale.com\/wp-content\/uploads\/2020\/11\/Inaccurate-Data1-1-768x527-1.jpg\" alt=\"statistics about outsourced business development team\" srcset=\"https:\/\/leadsatscale.com\/wp-content\/uploads\/2020\/11\/Inaccurate-Data1-1-768x527-1.jpg 768w, https:\/\/leadsatscale.com\/wp-content\/uploads\/2020\/11\/Inaccurate-Data1-1-768x527-1-300x206.jpg 300w, https:\/\/leadsatscale.com\/wp-content\/uploads\/2020\/11\/Inaccurate-Data1-1-768x527-1-380x261.jpg 380w, https:\/\/leadsatscale.com\/wp-content\/uploads\/2020\/11\/Inaccurate-Data1-1-768x527-1-20x14.jpg 20w, https:\/\/leadsatscale.com\/wp-content\/uploads\/2020\/11\/Inaccurate-Data1-1-768x527-1-190x130.jpg 190w, https:\/\/leadsatscale.com\/wp-content\/uploads\/2020\/11\/Inaccurate-Data1-1-768x527-1-760x522.jpg 760w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\r\n<figcaption class=\"wp-element-caption\"><a href=\"https:\/\/financesonline.com\/cold-calling-statistics\/#link22\">Image Source<\/a><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Two_More_Very_Important_Questions_To_Ask_Before_Outsourcing_Sales\"><\/span>Two More Very Important Questions To Ask Before Outsourcing Sales<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Unfortunately, many companies only focus on the initial price when considering outsourcing their appointment setting and sales prospecting calls and equate that with total costs. This, therefore, creates poor quality, lost time, lost opportunities, and low lead quality. This inevitably leads to frustration, lost sales opportunities, and slower growth.<\/p>\r\n\r\n\r\n\r\n<p><em><strong>There are two additional critical questions to ask:<\/strong><\/em><\/p>\r\n\r\n\r\n\r\n<ol>\r\n<li>What are the opportunity costs of <em>not<\/em> being able to make 100\u2019s or 1,000\u2019s of prospecting sales cold calls or generating a steady stream of warm sales appointments each month for your outsourced sales team? As we move out of 2020 and attempt to regain the traction lost during the COVID-19 pandemic, it is critical we position ourselves for growth in 2021! What are you going to do differently next year to achieve different results and grow your business?<\/li>\r\n\r\n\r\n\r\n<li>What is your return on investment (ROI)? For every dollar invested in sales and prospecting cold calls (internally or externally), how much will I get in return from well-qualified leads and warm sales appointments set for my outsourced sales team? Studies and experience show the ROI achieved by internal teams is typically much less due to a lack of consistency; standard processes\/procedures; and lack of software &amp; tools which improve efficiency. In addition, these functions are typically performed on a part-time basis in addition to multiple other job functions required of your inside and outside sales teams, thereby limiting the volume of prospecting sales calls you can attain weekly or monthly.<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"591\" height=\"296\" class=\"wp-image-1137\" src=\"https:\/\/leadsatscale.com\/wp-content\/uploads\/2020\/11\/ROI-MEASURE.png\" alt=\"return on investment formula. Calculating ROI\" srcset=\"https:\/\/leadsatscale.com\/wp-content\/uploads\/2020\/11\/ROI-MEASURE.png 591w, https:\/\/leadsatscale.com\/wp-content\/uploads\/2020\/11\/ROI-MEASURE-300x150.png 300w, https:\/\/leadsatscale.com\/wp-content\/uploads\/2020\/11\/ROI-MEASURE-380x190.png 380w, https:\/\/leadsatscale.com\/wp-content\/uploads\/2020\/11\/ROI-MEASURE-20x9.png 20w, https:\/\/leadsatscale.com\/wp-content\/uploads\/2020\/11\/ROI-MEASURE-190x95.png 190w\" sizes=\"(max-width: 591px) 100vw, 591px\" \/>\r\n<figcaption class=\"wp-element-caption\">Image Source: saloniris.com<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p class=\"has-text-align-center\"><em>Would you like to compare your current situation with the ROI you could achieve by outsourcing your sales prospecting cold calls and appointment setting?<\/em><\/p>\r\n\r\n\r\n\r\n<p>To help better understand how your own inside sales team compares with outsourcing your <a href=\"https:\/\/leadsatscale.com\/b2b-cold-calling-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">prospecting cold calls<\/a> and <a href=\"https:\/\/leadsatscale.com\/b2b-appointment-setting-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">sales appointment setting<\/a>, we have developed an online ROI Calculator. This tool will help you assess what your internal sales team is currently doing and will provide you with an estimated ROI achieved by outsourcing your sales prospecting cold calls and appointment setting!<\/p>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Many companies are considering outsourcing their B2B Lead Generation services. This is a logical consideration and one that will allow you to leverage additional resources to help regain sales traction<\/p>\n","protected":false},"author":2,"featured_media":3850,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sales Outsourcing Solutions for Business: Unlock Growth Potential<\/title>\n<meta name=\"description\" content=\"Explore the potential of your business with sales outsourcing solutions. Learn how to optimize your processes, increase efficiency, and drive revenue to new heights\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadsatscale.com\/insights\/sales-prospecting-outsourcing-cost\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Much Does It Cost to Outsource Sales Prospecting?\" \/>\n<meta property=\"og:description\" content=\"Let&#039;s explore and compare pricing options for lead generation, sales prospecting, and qualified appointment setting services.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leadsatscale.com\/insights\/sales-prospecting-outsourcing-cost\/\" \/>\n<meta property=\"og:site_name\" content=\"Leads at Scale | Get Leads at Scale and Grow Your Sales\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-10T20:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-22T12:40:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leadsatscale.com\/wp-content\/uploads\/2020\/11\/Cold-Calls-Help-768x523-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"523\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"John\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How Much Does It Cost to Outsource Sales Prospecting?\" \/>\n<meta name=\"twitter:description\" content=\"Let&#039;s explore and compare pricing options for lead generation, sales prospecting, and qualified appointment setting services.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/leadsatscale.com\/wp-content\/uploads\/2020\/11\/Cold-Calls-Help-768x523-1.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"John\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sales Outsourcing Solutions for Business: Unlock Growth Potential","description":"Explore the potential of your business with sales outsourcing solutions. 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