The consumer packaged goods (CPG) industry runs on partnerships. Behind every successful product launch lies a complex network of co-manufacturers and co-packers who transform concepts into shelf-ready products. Yet finding the right manufacturing partner remains one of the industry’s biggest challenges.
When an innovative SaaS platform designed to connect CPG brands with qualified manufacturers needed to validate and expand their database, they faced a monumental task: verifying capabilities and contact information for over 15,000 potential manufacturing partners nationwide.
Building a Comprehensive Co-Manufacturing Database at Scale
This technology company built a powerful solution for CPG manufacturers—a searchable platform combining self-guided tools with expert guidance to help brands find, evaluate, and negotiate with co-manufacturing partners. Their value proposition was clear: better pricing, superior quality, and faster partner matching.
But the platform’s effectiveness depended entirely on data quality. They needed to verify:
- Current co-manufacturing and co-packaging capabilities
- Specific product types each facility could produce
- Allergen handling capabilities and certifications
- Updated decision-maker contact information
- Minimum order quantities and capacity constraints
- Geographic coverage and distribution capabilities
With over 15,000 manufacturers to contact nationwide, internal resources couldn’t handle the scope. Building an in-house research team would divert focus from platform development and customer success.
Targeted B2B Market Research at Scale
The SaaS company partnered with Leads at Scale for a comprehensive market research campaign focused on the co-manufacturing sector. This strategic approach allowed them to gather critical intelligence while maintaining their technology-first focus.
Here’s what happened over the engagement period:
Systematic outreach to manufacturing facilities across the country yielded valuable intelligence that transformed their platform’s capabilities.
Strategic Research Calls
Each call targeted operations managers, business development directors, and executives at manufacturing facilities to verify capabilities and partnership interest.
In-Depth Conversations with Decision Makers
Detailed discussions with leaders who could confirm co-packing capabilities, allergen protocols, and provide accurate partnership contact information.
Contact Rate
Solid engagement rate for a market research campaign reaching diverse manufacturing facilities across multiple industries and regions.
Manufacturer Profiles Updated
Complete intelligence packages including capabilities, certifications, contact information, and partnership requirements for qualified co-manufacturers.
Follow-Up Communications
Professional outreach maintaining relationships and gathering additional details for the platform database.
From Raw Data to Actionable Intelligence
For a SaaS platform in the CPG space, these 134 verified manufacturer profiles represented exponential value creation. Each validated entry meant:
- CPG brands could trust the platform’s recommendations
- Manufacturers were pre-qualified for partnership opportunities
- Search results included current capabilities and constraints
- Direct decision-maker contacts accelerated partnership discussions
- Allergen and certification data prevented costly mismatches
The market research revealed critical insights about the co-manufacturing landscape, including capacity trends, minimum order requirements, and geographic gaps in certain capabilities—intelligence that informed both platform development and customer advisory services.
Building and maintaining B2B databases presents unique challenges:
- Information changes rapidly as businesses evolve
- Decision makers are protective of operational details
- Verification requires skilled conversations, not just data entry
- Quality matters more than quantity for platform credibility
- Geographic diversity demands nationwide outreach capabilities
This SaaS company’s success demonstrates that strategic market research can transform a good platform into an indispensable industry resource.
Ready to Build Your B2B Intelligence Database?
If your SaaS platform, marketplace, or directory needs verified B2B intelligence at scale, discover how professional market research services can accelerate your data acquisition and validation efforts.
Start building better data: Learn how targeted market outreach through our outbound sales service can enhance your platform’s value proposition.
1. Request a demo
We start by learning about your business, your objective, and sales goals.
2. Select your leads package
Based on your leads goal, we’ll create a custom plan and implement.
3. Get more sales
Your sales team will receive well-qualified, warm sales appointments ready to be closed.
