LAP is one of the world’s leading suppliers of systems that increase quality and efficiency through laser projection, laser measurement, and other processes. Every year, LAP supplies 15,000 units to customers in industries as diverse as radiation therapy, steel production, and composite processing.
With 300 employees at 8 locations in Europe, America, and Asia, LAP generated a turnover in 2022 of €64.5 million. Their radiation therapy solutions specifically help medical professionals deliver precise, effective treatment to patients.
As Felix Littschwager, Senior Manager of Inside Sales at LAP noted:
``Our experience with the Leads at Scale team has yielded consistently positive results across different target groups. Their professionalism on calls is marked by exceptional preparation and impressive listening and speaking skills. They have exceeded our expectations in every project.``
LAP faced a common problem we see with many growing B2B companies – their talented Account Managers simply didn’t have the bandwidth to reach their full market potential. They needed to connect with 4,000+ healthcare, radiology and oncology facilities across the country but lacked:
The internal capacity to make thousands of outreach calls
Streamlined processes for consistent follow-up
Systems to track and nurture potential leads
As we often find with B2B companies, LAP’s team was saying: “We don’t have the bandwidth to make 100’s, let alone 1,000s of calls” and “We don’t have the resources to reach a huge portion of people in our industry.”
Leads at Scale deployed our US-based, native English speaking Business Development Specialists to make hundreds of outbound sales calls per day on LAP’s behalf. Our comprehensive approach included:
Data Enhancement: We verified, validated, and updated outdated contact information for thousands of healthcare facilities, creating a clean, actionable database.
Targeted Outreach Campaigns: Our team used the telephone and email as effective business tools to increase contacts with decision makers, qualify/disqualify prospects, set warm sales appointments, and nurture leads where timing wasn't right.
Trade Show Maximization: We executed both pre and post-trade show campaigns for 4 national conventions, scheduling in-person demos that transformed LAP's event ROI.
As with all our clients, we took on the burden of cold calling so LAP could focus on what they do best. We secured well-researched lists targeting their Ideal Client Profile, then made hundreds of calls each week to secure well-qualified sales appointments for their sales team.
Exceeded Expectations!
Our experience with the Leads at Scale team has yielded consistently positive results across
different target groups. Their professionalism on calls is marked by exceptional preparation and impressive listening and speaking skills. They have exceeded our expectations in every project.
Outbound calls made
Conversion with decision makers
Contact Rate
Appointments Set
By partnering with Leads at Scale, LAP successfully:
- Expanded their market reach to prospects they couldn’t previously contact
- Freed their sales team to focus on closing already secured appointments
- Improved their close rate with well-qualified leads and warm sales appointments
- Accelerated business growth with tailored cold calling services
As Felix Littschwager, Senior Manager of Inside Sales at LAP noted:
``Our experience with the Leads at Scale team has yielded consistently positive results across different target groups. Their professionalism on calls is marked by exceptional preparation and impressive listening and speaking skills. They have exceeded our expectations in every project.``
How to get more leads
1. Request a demo
We start by learning about your business, your objective, and sales goals.
2. Select your leads package
Based on your leads goal, we’ll create a custom plan and implement.
3. Get more sales
Your sales team will receive well-qualified, warm sales appointments ready to be closed.
