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b2b lead generation

5 Effective Tactics To Use Social Media For Generating B2B Leads

When you’re developing a plan to generate leads for your B2B company, you may not think of using social media right off the bat. Social media can seem like a consumer’s paradise but think about how many businesses are on social media advertising directly to these consumers.

b2b lead generation process

6 Steps for a Successful Lead Generation Process

The truth is it doesn’t matter how talented your sales team is. If you don’t have a clear and precise process for them to follow, they’re more likely to be unsuccessful in their lead generation.